Executive Vice President, Global Brand Partnerships, Licensing and Synch, EMI Music
In June 2008, Cynthia Sexton was promoted to Executive Vice President, Global Brand Partnership, Licensing and Synchronization for EMI Music. In this expanded, worldwide role, Ms. Sexton, who was previously Senior Vice President, Strategic Marketing and Licensing for EMI Music North America, continues to be based in Los Angeles and reports to Ronn Werre, President, EMI Music Commercial Development.
In this new role, Ms. Sexton’s responsibilities expanded to include worldwide accountability for the licensing of all EMI assets for inclusion in film, television and branded products and services. She also oversees initiatives to develop relationships between EMI’s labels, artists and consumer brands.
During her time at EMI Music North America, Ms. Sexton has overseen music licensing deals and strategic marketing initiatives which paired works from EMI Music artists with leading brands including Nissan, Apple, Diet Coke, L’Oreal, Target, Ford, Royal Caribbean, and Sauza Tequila among others. Sexton also led EMI Music efforts to place music in films and TV, leading to multiple EMI recordings being used in the “Sex and the City” film and related marketing initiatives, for theme songs to HBO’s “Entourage” and for the Fox series “House” and in TV shows including “Grey’s Anatomy,” “CSI,” “Big Love,” “Law and Order” and more. She drove efforts to license music in games and their related marketing campaigns, including “Grand Theft Auto,” “Guitar Hero,” “Rock Band” and “Dance Dance Revolution.”
Prior to her EMI Music North America role, Ms. Sexton held a variety of senior roles at EMI’s Virgin Records, where she spearheaded some of the label’s earliest forays in strategic marketing and digital initiatives. She joined Virgin Records/Virgin Publishing in 1988 and headed up the Los Angeles Business Affairs department.