Industry Events

Turn It Up!

April 30, 2016
  • Venue Name: Drom NYC
  • Venue Address: 85 Ave A, New York, NY 10009

Book A Tour, Build Buzz and Grow Your Fanbase

New York City - A refreshing workshop for independent musicians, aspiring artists, savvy managers, publicists and anyone looking to build a career in the live music sector with a practical guide from A – Z in booking tours and selling out venues.

The backdrop is an intimate club setting where two music industry veterans will share with you their experience to book, promote and sell out your next tour:

Talent Buyer Mehmet Dede and Publicist/Marketer Fiona Bloom

There are a myriad of symposiums, panel discussions, seminars, and lectures in this area, but none that break down the touring and marketing aspects with such succinct style. Step by step examples, demos, logistics, strategy, best practices, real life experience and question and answers are all part of this workshop.

Where: DROM – 85 Ave A, New York, NY 10009
When: Saturday, April 30 from 12Noon – 4PM
Mehmet Dede Presentation (90 min)
Break & Networking (30 min)
Fiona Bloom Presentation (90 min)
Q&A (30 min)

The cost for this one time event is $99 Early bird (until March 5)
$120 Advance
$150 At Door
All Ages * No pre-requisite courses needed

Register for this event by April 10th to take advantage of a $99 early bird special
Can't make it to the workshop but want to be added to the email list? Have any questions? Email

For everyone attending the workshop, Section 101 is offering 20% off Website Design and Creative Services.
Contact to get started or learn more!

The Bloom Effect, founded in 2007 by Fiona Bloom is a unique, full service boutique that specializes in branding for artists, personalities, music labels and lifestyle companies. The firm offers its clients a wealth of insight/knowledge and expertise as well as the benefits of a huge rolodex of premium, global contacts. The Bloom Effect produces a range of events, parties and live shows as well as handling branding, publicity, digital marketing, A&R consulting and promotion services. With having produced over 2,000 music showcases and consulted on hundreds of album projects, the company has played a significant role in the careers of over 300 artists.

Mehmet Dede is an art presenter, festival curator and tour producer, having presented hundreds of concerts and events series at many famed stages across America including seminal institutions like Lincoln Center, Central Park SummerStage and Kennedy Center. He is the co-founder of the famed NY Gypsy Festival and currently serves as Director of Programming at NY music venue Drom. An eclectic array of artists from Grammy-winners Robert Glasper, Snarky Puppy and Gregory Porter to esteemed performers Rakim, J Cole, ?uestlove, Austin Mahone, Olly Murs, and Q-Tip graced the Drom stage. His previous professional experience includes work at creative agency/promoter Giant Step and Universal Music Group.

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