Industry Events

Production Music in Advertising: Trends and Opportunities

May 9, 2016
  • Venue Name: ASCAP
  • Venue Address: ASCAP - 1900 Broadway 7th Floor, New York, NY 10023

How prevalent is production music in advertising? When do ad agencies look beyond music houses and popular artists and turn to music libraries as a creative solution?

These questions and many others will be explored at this first-ever PMA panel focusing on the current state of production music in advertising.

Our expert panel - representing ad agency, music library and PRO perspectives - will address creative, licensing and technological issues related to this fast-evolving area.

Topics will include:
- The cost/creative decisions behind licensing production music
- Different types of advertising from TV commercials to online pre-rolls, branded content and more
- Content delivery platforms/aggregators used by agencies and clients for music searches
- Issues surrounding PRO royalties
- Worldwide digital rights clearances

PANELISTS:

JOSH RABINOWITZ
EVP/Director of Music, Grey Group
Over the past two decades Josh Rabinowitz has produced over 8500 tracks for brands,
cinema, recording labels and television. Concurrently he's been an Adjunct Professor at NYU and The New School, a columnist for Billboard’s “With the Brand”, an oft cited industry insider in The NY Times, the WSJ, Rolling Stone, Crain’s, Forbes, Time, etc., and, a voice on Music in the Media with live appearances on Bloomberg TV News and NPR. Earlier this year Rabinowitz was chosen to be the inaugural President of the new Cannes Lions Music Jury to take place this June.

STEVE KNILL
EVP Global Sports & Entertainment at GMR Marketing, part of Omnicom
As EVP of Sports & Entertainment at GMR Marketing, part of Omnicom Group, Knill leads a global team in developing music programming with brand and agency clients. 
 His team also manages Omnicom’s involvement in MusicLink. Before joining GMR, Knill held various marketing and promotion positions at music labels and artist management firms. His career started as a recording and touring musician.

JANICE BROWN
Head of Production, Groove Guild
Starting as a writer and editor in 1998 for magazines like EQ, Post Magazine and Mix, and later consulting for music houses, studios and music publishers, Janice has spent years developing a unique skill-set and network of musical resources. Since entering into the world of advertising in 2008 as a producer for So Loud Music, Janice also co-founded the online magazine SonicScoop.com, further developing her connection to the world of music vendors and publishers. She joined Groove Guild as a music producer and supervisor in 2013, where she has produced music on commercials for State Farm, Fisher-Price, Trip Advisor, The Food & Drug Administration, Chrysler and more.

CASSIE LORD
President and Executive Producer of 5 Alarm Music
5 Alarm Music encompasses every aspect of a Music Library. Representing 101 music libraries, hundreds of independent artists and creating original works, 5 Alarm Music is your one stop shop for music. Recent Feature Film placements are Batman v. Superman: Dawn Of Justice, My Big Fat Greek Wedding 2, and The Boss; Television Shows Nashville, Better Call Saul, House of Cards, Game Of Thrones, and Limitless; commercials for global brands like Nike, Coca-Cola and Adidas.

Cassie Lord’s 30-year background includes BMI, the show “Star Search”, building EMI/BMG’s APM from its inception and establishing the Film & Television Division for Zomba’s music library. During the Internet boom, she consulted to Thomas Dolby’s company, Beatnik. As the founder of 5 Alarm Music, Cassie facilitated the acquisition of 5 Alarm by Imagem Music Group, and is now spearheading 5 Alarm under the recent acquisition by Ole.
Cassie is currently a Board Member of the PMA.

DR. LYNNE LUMMEL
ASCAP EVP and Chief Transformation Management Officer
Dr. Lynne Lummel is responsible for supporting the execution of ASCAP's six-year plan. Prior to her current assignment she was responsible for Distribution and Repertory, overseeing the matching of hundreds of billions of TV, radio, Internet and other musical performances to ASCAP repertoire and the distribution of hundreds of millions of dollars each year. She has been instrumental in bringing video and audio pattern recognition technologies to ASCAP, expanding ASCAP surveys and streamlining operations. Papers on her work at ASCAP have been published in the JOURNAL OF HIGH PERFORMANCE TEAMS and REWARD AND RECOGNITION FOR TEAMS (Jossey-Bass). She was honored in BILLBOARD'S 2013 Women in Music edition. She has a doctoral degree from Columbia University, a master’s degree from the University of Florida and a bachelor’s degree from Florida State University, where she serves on the College of Business Board of Governors.

MODERATOR:
ROB REALE
Founder and President, 4 Elements Music
Rob Reale is the founder and president of 4 Elements Music, a production music library specializing in TV, film, advertising, trailers, and more. While running 4 Elements Music, Rob continues to be a busy composer in many areas of the business, his favorite being musical theater which has garnered him a Tony nomination and untold happiness.

Back