Getting Music To Radio
on Wednesday, July 20, 2011
at SAE Institute of Technology in Atlanta, GA
Despite massive changes in the modern music and record industries, radio airplay remains one of the most valuable marketing tools available today to expose music to the masses.
Join NARIP's discussion to learn about opportunities in traditional, online and satellite radio today.
To be discussed:
- Commercial Broadcasters: Who they are and what they want
- Brave New World: Spotify, Pandora, iCloud
- Programming Formats
- Who & What Determines Which Songs Receive Airplay
- Atlanta Metro Area & Beyond
- Tastemakers
- Independent Music Promoters
- Preparing A Radio Campaign
- Developing Relationships With Station Personnel
- Tracking Airplay
- Rotations, Resources & Research
- Radio Consultants
- Syndicated Radio Shows, Local and Seasonal Music Programming
- Understanding Radio Ratings
- Jerry Clark, JFC, Inc., Radio Promotions
- Cagle Lee, Program Director, WSB-FM
- Eileen Tilson, NARIP Atlanta Executive Director, VP of New Media Marketing & PR at Tipping Point Entertainment Group (moderator)
Wednesday, July 20, 2011
6:00 p.m. – Registration and networking
7:00 p.m. – Program begins
8:15 p.m. – Break
9:30 p.m. – Program ends
WHO SHOULD ATTEND
Artist Managers, Producers & Artist Reps
A&R, Artist Development and Marketing Executives
Record, Distribution & Music Publishing Executives
Music & Entertainment Attorneys
Anyone seeking airplay opportunities in radio.
WHERE
SAE Institute of Technology
215 Peachtree Street NE, Suite 30
Atlanta, GA 30303
Enter building from Andrew Young International Blvd. (behind Hard Rock Cafe). Latecomers please ring buzzer for entry.
Click here for map.
PARKING ~ MARTA
Closest paid parking deck is on Andrew Young International Blvd. Or take Marta train to Peachtree Center Station and walk to SAE Institute from there.
REGISTER NOW
$15 for NARIP Members
$25 for Non-members
SPECIAL BONUS
Congratulations! You made a wise choice, and you'll enjoy this NARIP program. Because you are registering for the program, we offer you the MP3 recording for only $20 more (regularly $39.95), a savings of $19.95. Please select the "Premium Ticket" option below if you'd like to add the MP3 to your order.
3 WAYS TO REGISTER
1. Online: www.narip.com (just scroll down)
2. Phone: 818-769-7007
3. Walk-up (if space permits)
Advance RSVP encouraged.
Pre-paid admission guarantees seating.
No refunds.
We appreciate your cooperation.
QUESTIONS?
Call us at 818-769-7007 or email jen@narip.com.
ABOUT THE SPEAKERS
Jerry Clark, Jerry Clark, JFC, Inc., Radio Promotions<
Formerly VP of So So Def / Island -Def Jam, and president of SRC South/Universal.
Lee Cagle, PD at WSB-FM.
Cagle (one name…like Prince….Sting…Cher…Madonna) started in radio in 1989 at KKYK/Little Rock as a part time DJ and remote tech. He went to B97 in New Orleans in March of 1990, when he stayed until December of 1995. While there he had several jobs, including Asst. Music Director, Promotions Director, Remote engineer, Asst. Production Director, Copy Writer…all at the same time. He left New Orleans in 1995 to be the Music Director at KQKS in Denver, where he stayed until 1998. In 1999 he became the Program Director of KXHT/Hot 107 in Memphis, where he stayed until 2001. In July he took an A&R position with JCOR Records until the company went bankrupt in 2002. In 2002 he became Program Director of KPAT-95.7 The Beat/Santa Maria and KWWD-Wild 106/San Luis Obispo, CA. He stayed there until 2003, at which time he joined Cox Radio Atlanta, where he programmed several stations in the past.
Eileen Tilson, NARIP Atlanta Executive Director, VP of New Media Marketing & PR at Tipping Point Entertainment Group (moderator)
Eileen Tilson is Executive Director of NARIP Atlanta and VP of New Media Marketing & PR at Tipping Point Entertainment Group, a full service entertainment career strategy company that works with its clients to maximize every opportunity to insure career success. Eileen started her publicity career in politics before a fateful meeting with radio legend Leslie Fram and her husband (TPEG Founder and President) Lanny West launched her career in the music business. Groomed by some of the most respected professionals in the industry, Eileen quickly educated herself on the evolving music business, and specializes in social media and networking, viral marketing, and music 2.0. She divides her time between Atlanta and New York.
SOURCES FOR MORE INFO:
NARIP
SAE Institute of Technology
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The National Association of Record Industry Professionals promotes career
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Online Registration is Closed but Walk-Ups are Welcome
