Getting Ink & Working the Net

Getting Ink & Working the Net

$29.95

NARIP covers the art of building a brand in print and online. Publicity is sometimes all about hype, heat and hollering, and few do it better than instructor Scott G. Google your name and see what comes up. Then Google any one of these terms: The G-Man, G-Man Music, or G-Man Marketing. If you, your company, or your artists want to increase awareness in print and online, this program is for you.

PROGRAM DESCRIPTION

NARIP covers the art of building a brand in print and online. Publicity is sometimes all about hype, heat and hollering, and few do it better than instructor Scott G. Google your name and see what comes up. Then Google any one of these terms: The G-Man, G-Man Music, or G-Man Marketing. If you, your company, or your artists want to increase awareness in print and online, this program is for you.

  • The art of the press release
  • Using editorial content to reach more readers
  • Approaching editors and journalists
  • Online versus print publications
  • Your 1-sheets say you’re a pro or an amateur
  • Web strategies for improved Google rankings
  • Networking power tips
  • The 12 URLs you must know online
  • Ways to reach magazines, newspapers and ezines

NARIP PROGRAM NUMBER: W29
PROGRAM DATE: August 15, 2006
PROGRAM TIME: 2 hr 35 min 6 sec
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
NARIP



You have been influenced by Scott G’s work whether you know it or not. As owner of G-Man Marketing, he consults on advertising, marketing, positioning and branding for companies from Albertsons to Zenith in such industries as automobiles, healthcare, insurance, wireless, law enforcement, and more. You have heard his music whether you know it or not. As recording artist The G-Man, his 5 albums are played on college radio, in clubs, and on TV, often in commercials. He made history by giving away all the music on “Grin Groove,” his first album, offering tracks for remixers and DJs around the world. As a journalist, he contributes articles to NARIP.com, LAMN.com, MusicDish.com, MusicBizAcademy.com, BitchinEntertainment.com, AllAccessMagazine.com, Electro-Music.com, and many others. He writes the ‘Music Critics Must Die’ column for MusicIndustryNewswire.com. In the field of marketing, he writes the “Communication Nation” column for AdIndustryNewswire.com.

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Music by The G-Man (Golosio Publishing – BMI)
Legal Language, Terms of Use
The National Association of Record Industry Professionals (“NARIP”) holds the copyright on our audio programs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content from NARIP programs without prior written permission from NARIP. (c) NARIP 2012, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, “NARIP Media”) subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided ‘as is.’ Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer’s use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with “License Request” in the subject line.

LEGAL LANGUAGE & END USER LICENSE AGREEMENT: The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2019, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with "License Request" in the subject line. DISCLAIMER The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.