How To Place Songs in Film, TV, Ads and Video

How To Place Songs in Film, TV, Ads and Video

$39.95

In this NARIP program, Sony / ATV Senior VP of Film, TV & Advertising Music Ron Broitman discusses strategies and information sources he uses to exploit Sony/ATV’s catalog and shares tips on how to pitch and place music in television, films, movie trailers, video games and advertising.  Also discussed: how to make and close these deals… and keep music buyers coming back for more.

PROGRAM DESCRIPTION

According to Billboard magazine (in “The Maximum Exposure List” September 2008), among the 100 ways for music to receive exposure and cut through clutter, 7 of the top 10 ways include song placement. Music placement has increased dramatically in importance with the proliferation of media channels, and the competition is fierce as more artists and their reps throw their songs into the synch ring.

Don’t miss this insider’s peek at the music placement realities of the fastest-changing business in the world. Most importantly, this program gives you practical information you can apply immediately to make better pitches and land placements NOW.

Success in synch licensing requires relationship-building, patience, organization, follow-up and understanding the needs of the music buyer.

  • Day in the life – snapshot of a top Sony/ATV Music Publishing executive’s job
  • Case studies: what worked, what didn’t and why
  • Making the pitch: necessary elements
  • Important deal points
  • Closing the deal
  • Timing
  • Budgets & fee ranges
  • Things to avoid
  • What music buyers really look for including music supervisors, ad agencies and gaming companies.
  • How to increase the impact and marketability of music

NARIP PROGRAM NUMBER: T009
PROGRAM DATE: February 2, 2009
PROGRAM TIME: 1 hour, 32 minutes (1:32:31)
PLEASE NOTE:  This NARIP audio is of a live teleseminar.  During the first hour, moderator Tess Taylor interviews guest speaker Ron Broitman and sound quality is pristine.  During the second hour, lines are opened up to callers for Q&A which is included on this recording.  While sound quality is still good during Q&A section, sound quality varies according to caller environments. 
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
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Mr. Broitman manages a 16-person department that pitches and negotiates all of Sony/ATV’s repertoire (including the recently purchased Famous Music catalog) in the areas of commercials, film/film trailers, TV, video games, merchandising, and any other audio visual uses. Ron joined Sony/ATV after a ten-year career at BMG Music Publishing U.S., where he most recently served as Vice President, Film, TV & Advertising Music. In that capacity, he managed the day-to-day activities of the synchronization department representing the BMG and Zomba Music Publishing catalogs, including a two–year position overseeing all of the music publishing catalogs and all BMG record labels (RCA, Arista and Jive, among others) in the film, TV and advertising areas. He has played an instrumental role in placing and negotiating songs in high profile advertising campaigns, films, television shows, video games and new media projects. Some recent campaigns include Target, Chase, Coors, Coke, Pepsi, Chevrolet, Mitsubishi, VW, Sprint, Mercedes Benz, Nissan, GAP, Levi’s and AT&T among many others. Prior to joining BMG, Ron worked in commercial production at Propaganda Films. He also holds an economics degree from UCLA and a law degree from Cornell Law School.

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Program Music Courtesy of Sparks & Silouhettes

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LEGAL LANGUAGE & END USER LICENSE AGREEMENT: The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2019, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with "License Request" in the subject line. DISCLAIMER The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.