PROGRAM DESCRIPTION

With declining record sales, the focus on placing music in film, TV and other media has skyrocketed. Placements are the new radio, and in this special program top experts face off in a live negotiation of key deal points and contractual issues in a music license agreement.

Also discussed: marketing music for film and TV to make it more attractive to buyers, where to find them and how to put yourself in line for the best possible deal.

Most people think they can just hand a negotiation to a lawyer, and leave it at that. But as a professional, you need to be aware of the process and deal points, too, and what the implications to your artists’ careers may be.

Most importantly, you will hear HOW a license deal is negotiated and be involved in the process.

Get educated about the art of deal-making!

• Artist Managers, Producers & Artist Reps
• Record & Music Publishing Executives
• Music Attorneys
• Those seeking music placement opportunities

• Terms
• Options
• Fee ranges
• Deliverables
• Clearances
• Things to avoid
• Closing the deal

Also:

• Case studies: what works, what doesn’t and why
• Making the pitch: necessary elements
• Timing
• What music buyers such as music supervisors, ad agencies and gaming companies really look for
• How to increase the impact and marketability of music

• Background for Negotiation & Deal Points
• Music Licensing Submission Tips
• Music Licensing Terms
• Master Use & Synch License Agreement
• Masters (Administration) Agreement
• Performance (Release) Agreement
• Co-Publishing (Collaboration) Agreement
• Cue sheet

NARIP PROGRAM NUMBER: P114
PROGRAM DATE:July 17,2010
PROGRAM TIME: 2 hour, 3 minutes, 27 seconds (02:03:27)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
www.music-lawyer.com
www.musicsupervisor.com
www.narip.com

Tracy Matthews, Chief Operating Officer, Exclusive Solutions Management

Tracy Matthews is Chief Operating Officer of Exclusive Solutions Management, a personal management company representing a diverse roster of talent including Legendary Funk artist George Clinton, Kathryn Griffin-Townsend (sister of Director/Producer Robert Townsend and daughter of Ed Townsend, who pinned the Marvin Gaye classic “Lets Get It On”), and former NBA player Ricky Pierce. Prior to ESM, Mr. Matthews served in a dual role as Director of Licensing, Rights and Clearances and Budget Director at Music World Entertainment, a management firm, representing the likes of Beyonce Knowles, Destiny’s Child, Kelly Rowland, and Lyfe Jennings. In 2007 he served as Budget Administrator for the “Beyonce Experience” Tour and in 2009 he served as Tour Administrator for the “I Am Sasha Fierce” Tour. Simultaneously during his tenure at Music World Entertainment, Mr. Matthews administered MWE Publishing on behalf of Mathew Knowles as well as publishing companies for Kelly Rowland, Michelle Williams and Solange Knowles before they obtained publishing deals. Tracy Matthews has worked in the Music Business Industry for over a decade accumulating a unique body of experience in the areas of concert promotions, artist management, music publishing and record label operations. He has held positions at Sanctuary Urban Music Group, once the largest independent record label in the world, as well as SFX Theatrical Group where he learned to market touring Broadway plays. In the early part of his career, he worked for the largest producer and promoter of live events in the world, Clear Channel Entertainment now called Live Nation. There, he mastered the art of developing entertainment properties, acquiring sponsorships, and producing, marketing, and promoting live events including large scale national tours, and festivals. His very first position in the music industry was as a radio and marketing intern with Word Records, a Gospel label In Nashville, Tennessee whose roster included The First Lady of Gospel Music, Shirley Caesar and Marvin Sapp. Mr. Matthews holds a dual degree in Business Administration and Music from Fisk University and a Masters degree in Music Business and Entertainment Industries from the University of Miami.

Al Staehely, Esq.

Al Staehely is an entertainment lawyer based in Houston, Texas. He has specialized in legal matters pertaining to the music and film industries since 1979. His clients include musicians, record labels, music publishing companies, and distribution companies. He handles various matters related to recording, publishing, sub-publishing, and licensing both domestically and internationally. Staehely has represented film production companies, optioned life-story rights, and cleared music rights for films including the Academy Award-nominated documentary For All Mankind. He also represents clients with respect to litigation in all matters related to the entertainment business, including copyright and trademark issues. Artist clients include Stevie Ray Vaughan, Billy Gibbons, Paul Kantner, Foghat, Blue October, Andy Johns, King’s X, Doug Sahm, La Mafia, Fama, Mazz and others. Companies represented include Warner Brothers Records, Bluewater Music, Windswept Pacific, Fantasy Records, Warner Chappell, Power Record and others. In addition to his practice, Staehely has taught music publishing and music business law at both the Art Institute of Houston and St. Thomas University, also in Houston. He has also served as adjunct professor at the University of Houston Law Center, teaching Entertainment Law. Staehely attends MIDEM, the international music industry convention in Cannes, France, each year.

Barry Coffing, NARIP Houston Director, Founder MusicSupervisor.com

Mr. Coffing is CEO and Founder of MusicSupervisor.com and Uprising Entertainment. A 20-year industry veteran who has toured the world and has major credits to his name, Barry is an Emmy-nominated composer and was signed to Warner Bros. Records in the 1990s. He has toured extensively to support his hit songs that have charted around the world, including the #1 “I’ll Come Back To You.” He won Best Producer of the year at the Beverly Hills Film Festival in 2003, and has written and produced over 200 songs in film and TV including #1 hits and gold-selling soundtracks. He has worked with almost every major film company and television network. His knowledge of both sides of the licensing equation led him to create MusicSupervisor.com which has been used to find music for projects including Dexter, Ugly Betty, Burn Notice, Blonde Ambition, Lost, Love Kill, License to Wed, Swing Vote, Real Girl, Assassination of a High School President, Sexual Healing, Invincible, The Unit, Direct Contact and others. Barry has lectured on the music business at USC, Vanderbilt and The University of Houston. With his professional relationships, especially at major film companies and TV networks on both coasts, and a strong background in the business as an executive and successful composer / artist, Mr. Coffing is uniquely positioned to help NARIP members identify opportunities in film and television, and to create and sustain long-term careers in the music business today.

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