PROGRAM DESCRIPTION

In this NARIP session, you get the tools to create a marketing plan in one session.  Or boost the effectiveness of the plan you already have. A great marketing plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.

But you NEED a plan. Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost. Four top experts in music marketing gave NARIP attendees the facts they need to take their artist to the top.With major changes in the digital music licensing landscape, the need for a clear road map when making a deal is needed now more than ever.

Advantages of each type of deal are discussed at this NARIP program, and our experts  explain what you need to know. They then face off in a live mock negotiation of key deal points and contractual issues that affect a rights holder’s options and income.

• Ten Top Tips To Promote Your Artist Online
• The Building Blocks of Publicity (as it relates to marketing)
• Ten Top Tickets for Selling Tickets To Shows

• Important deal points including ancillary rights, royalty rates for mobile, digital downloads, and interactive streaming services.
• Rights and revenue streams typically included
• What parties enter into digital music license deals?
• Difference between a digital-only deal and a record agreement
• Ancillary rights
• Calculation of royalties and basic revenue-sharing structures: % net, % retail, wholesale vs. retail, “PPD”, “Penny rate”
• Rate, term, marketing guarantees, channel control, guaranteed release
• Fee ranges for various services
• New business models
• The right time to make a deal
• Deals for developing artists

NARIP PROGRAM NUMBER: P73
PROGRAM DATE: April 12, 2008
PROGRAM TIME: 2 hours 26 minutes
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
NARIP

Christopher Buttner‘s agency, PRThatRocks.com, boasts a diversified client list consisting of leading Bay Area entertainment institutions, including San Jose’s #1 FM morning radio personality and 80s rocker Greg Kihn, The National Liberty Ship Memorial S.S. Jeremiah O’Brien, Paul Nathan’s Dark Kabaret, and the legendary Perry Mann’s Exotic Erotic Ball. Founded in 1994, PRThatRocks.com has “pimped” some of the biggest names in the entertainment technology industry, such as musical instrument and recording equipment giants Peavey Electronics and Mackie Designs. PRThatRocks.com has also worked with members of, or represented, the biggest bands in the world, including Kid Rock, Rush, Van Halen, Sting, Matchbox 20, Dream Theater, and Orgy, to name just a few. In July 2007, PRThatRocks.com was featured in PRWeek Magazine, the publicity industry’s leading trade publication, in July 2007 for its innovative campaign strategies. Christopher Buttner is a popular guest lecturer to San Francisco State University’s Music Industry Program guest lecturing on Publicity.

Gian Fiero is an educator, speaker and consultant with a focus on business development and music/entertainment industry operations. He teaches at San Francisco State University where he conducts courses on Music Industry Career Planning and Publicity/Public Relations. Gian is also Associate Director of San Francisco Chapter of NARIP.

Joan Rosenberg is Director of Entertainment Marketing & Publicity for Yoshi’s World Class Jazz House. Former Marketing Director For Bill Graham Presents (BGP), Rosenberg was responsible for developing creative cross-marketing packages for BGP’s annual events including New Orleans By The Bay and San Francisco New Year’s Eve. She left BGP for a short time to become Senior Marketing and Communications Manager at a digital music company that was bought out by a record label. She returned to BGP in 2001 as the Publicity and Promotions Manager and shortly after that was promoted to Director of Marketing. In this role for five years, she has been responsible for all aspects of advertising live entertainment at venues from 900 to 20,000 seats in various markets of Northern California and the North Western United States. Joan graduated from Oakland’s Holy Names High School and obtained a B.A. in business from Holy Names University. She was born in Yonkers, New York, lived in both Manhattan and Brooklyn for most of her childhood, and now resides in the Bay Area.

Chip Schutzman brings over 20 years of media experience which includes broadcast production for radio, television and internet media outlets as well as interactive marketing concepts and campaigns. He started his career in 1985 with CBS News in New York as an assistant in the news division and worked with CBS news anchors Dan Rather, Maria Shriver and Forest Sawyer. While there, Chip worked as an assistant on the then-new series, “48 Hours” and on the CBS Evening News. In 1987, he took on the role of general manager for radio station WCUR in West Chester, PA, and went on to work for several radio stations in Pennsylvania, Maryland and Delaware. In 1994, Chip relocated to Los Angeles to work with House of Blues Entertainment as their music program director. He is credited with the initial content development for HOB Digital (hob.com). With the evolution of the Internet, Chip was instrumental in turning hob.com into the leading live music provider on the Web by developing, positioning and maintaining key relationships with artists, managers and record labels to secure digital rights for Webcasts, interviews, and marketing of special projects. He is also credited with the development of 20 Internet radio stations within the HOB Radio Network, and was responsible for maintaining content distribution deals with AOL, MTV Interactive, DMX Music and MSN Music. In 1998, Chip implemented music downloads of exclusive live music and initiated the 99-cent purchase model several years prior to the formation of the iTunes Music Store. Since 2001, Chip has consulted and completed online marketing projects for several platinum-selling artists including Barbra Streisand, Jewel, Gary Allan, Radiohead, Coldplay, Stone Temple Pilots, Ozzy Osbourne and Heart. Currently, Chip is working on a multiple CD compilation in honor of this year’s 50th Grammy Awards and consults for several major and indie record companies.

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