Mobile Music Marketing Strategies

Mobile Music Marketing Strategies

$29.95

With the many ways available to distribute music today, he who succeeds is the one who manages his options best. In this special NARIP program, two mobile music marketing experts share their strategies for maximizing opportunity in this vital and fast-developing area.

PROGRAM DESCRIPTION

With the many ways available to distribute music today, he who succeeds is the one who manages his options best. In this special NARIP program, two mobile music marketing experts share their strategies for maximizing opportunity in this vital and fast-developing area.

  • Artist Managers, Producers & Artist Reps
  • Record & Music Publishing Executives
  • Concert Promoters, Agents, Tour Managers
  • Anyone seeking to create or enhance a music marketing plan or campaign using mobile strategies and applications.
  • How to build an app
  • How to build an online presence via mobile
  • How to outsource to the music distribution such as INgrooves, IODA, Orchard and others
  • How to partner with ringtone aggregators
  • Mobile event marketing and how to create merch
  • How to work with the device OEMs
  • Go retail via mobile
  • New licensing opportunities
  • How to work with prepaid card vendors
  • How to work with phone memory

NARIP PROGRAM NUMBER: T014
PROGRAM DATE: May 10, 2010
PROGRAM TIME: 1 hour, 19 minutes, 55 seconds (1:19:55)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
www.ingrooves.com
www.narip.com
www.rajansingh.com


Arne Lucas, Director of Mobile Marketing, INgrooves

Arne has spent over half his life in the music industry. His first experience was in the early ‘90s as an artist with the San Francisco-based Soul / R&B vocal group IF. During this time he realized he felt more comfortable behind the scenes, and went on to perfect his skills as a recording engineer. By the mid ‘90s he was chief recording engineer for a full service recording studio located in San Francisco’s Mission District and was working as an executive assistant to the President of a local Bay Area label – Classified Records – which was picked up by Tommy Boy in the late ‘90s.

At the time, the Bay Area music scene was thriving but Arne felt that there was more to accomplish. By now he excelled at the label, getting his hands into everything from A&R duties, to engineering, physical retail distribution and licensing. He was soon hired on full time and thrived at the label. Arne took to the business of music, expanding his knowledge of publishing, licensing and contract negotiations. He moved on to assist in a new music venture for the New York City start-up A Media, which focused on the Asian American entertainment industry.

He was then approached a few years later by his mentor at Classified to take on a Music Supervisor position for 360 Media Group. 360 Media’s flagship product was a DVD series called 360 Video Magazine, a quarterly video magazine that specialized in the import car scene, extreme sports, music and entertainment. Its first mainstream release “Hard Drive” was certified gold and distributed at major retail chains such as Best Buy, Wal-Mart and Target as well as hundreds of smaller retail stores worldwide. After a number of years and over 20 releases under his belt at 360, the DVD market was on a decline so Arne moved into a new career.

In 2003, he accepted a Product Manager position with Hudson Entertainment Inc. who had just acquired the license to The Source Magazine. This was his first experience in the wireless entertainment industry and he hasn’t looked back since. He was integral to bringing what many say was the “Bible of Hip Hop” for over 20 years – The Source Magazine – to mobile. The Source Mobile Channel was one of the only ringtone applications on deck that strictly distributed Hip-Hop/Urban ringtones – this was during the lucrative “polyphonic” era of the ringtone and well before carrier white label mastertone stores such as the ones currently available on Verizon, Sprint, AT&T etc. He eventually moved to a more video game-centric position in mobile as an Account Manager with Namco Networks – working directly with carriers to launch the classic game catalog for mobile from the legendary video game giant. It was here where he learned the intricacies of the carrier world. After close to 2 years peddling mobile video games he decided to get back into the music business and is currently the Director of Mobile Marketing for INgrooves where he oversees a majority of the mobile business for the digital label.


Raj Singh, Mobile Consulting / Strategy / Product Planning / Definition Expert

Raj Singh is a mobile industry veteran who has worked in all aspects of mobile over the past 10 years. Currently, Raj is Vice President of Business Development for Skyfire, a mobile browser that supports the full Web including Flash 8,9, Javascript and Quicktime. Most recently, Raj consulted Dell Mobile and assisted with their global SMS and WAP strategy. Prior to Dell, Raj co-founded venture-funded Veeker, NBC’s mobile video citizen journalism service and boot-strapped ToneThis, CNET’s top ringtone creation product. Raj has also worked in product management, engineering, strategy and consulting roles for Kodak Mobile, Cellmania, MobiTV, PlayPhone, Tellme, Hungama Mobile and Antenna Software. Raj’s personal projects include GameChalk, an SMS multi-player game service and Pubwalk, an LBS bar-hopping service. Raj is a mobile advisor to a number of companies including ChuckD Mobile, Movoxx, Oomble, Klicksports, Muse, Buzzd, Yojo Mobile, Textopoly and several VCs within the valley. Raj is a regular mobile writer and speaker including formal and guest-blogging for GotoMobile, O’Reilly Emerging Telephony and VisionMobile. Raj has made contributions to a number of mobile user and expert groups including the JCP, MMA and the Bluetooth SIG. For more information, please see www.rajansingh.com. raj at rajansingh dot com

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Program Music Courtesy of Sparks & Silouhettes
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LEGAL LANGUAGE & END USER LICENSE AGREEMENT: The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2019, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with "License Request" in the subject line. DISCLAIMER The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.