PROGRAM DESCRIPTION

This audio program is a recording of NARIP’s Games Music Supervisor Session with Activision’s Director of Music Affairs Brandon Young. Young commissions, licenses and places music for video games such as Skylanders, James Bond, Prototype, Spider-Man, World of Warcraft, and Call of Duty, which just broke entertainment industry records for the third consecutive time with its release of Modern Warfare 3.

You will hear Young’s reactions and live feedback to cues and song snippets. This is invaluable to understand his needs, interests and preferences, and you will hear exactly what he is looking for now and for ongoing projects, and the types of music he most frequently needs and licenses. You will also hear his submission preferences, what works and what doesn’t, and why.

Placement is the new radio. Get an insider’s peak at how a music supervisor does his job and evaluates music.

• Artist Managers, Producers & Artist Reps
• A&R, Artist Development and Marketing Executives
• Record & Music Publishing Executives
• Producers and Music Library Personnel
• Music & Entertainment Attorneys
• Ad Agency Creatives
• Anyone seeking music placement opportunities in games and video game promotion campaigns.

NARIP PROGRAM NUMBER: P241
PROGRAM DATE: July 18, 2012 in Los Angeles, CA
PROGRAM TIME: 2 hours, 03 minutes, 11 seconds (2:03:11)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
Sony Playstation
NARIP

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Since joining Activision Publishing, Inc.’s Music Department, Director of Music Affairs, Brandon Young, has been an integral part of each brand’s music direction and integration for the company for nearly 9 years, and has spent a great deal of time managing relationships with top industry artists ranging from Aerosmith, Van Halen, and Metallica, to pop-country superstar Taylor Swift, as well as Jay-Z and Eminem among many others. In addition to this Young and his team have been responsible for licensing over 3,000 songs on more than 130 titles in his tenure with the company. Activision Publishing, Inc. is currently the leading video game publisher in the world with franchises spanning its vast portfolio such as Skylanders, James Bond, Prototype, Cabela’s various hunting titles, Spider-Man, World of Warcraft, and Call of Duty, which just broke entertainment industry records for the third consecutive time with its release of Modern Warfare 3. Activision was also responsible for the hit music franchises Guitar Hero and DJ Hero, which revolutionized the interaction between music and gaming. Before joining Activision, Young spent several years with MTV where he handled music supervision for some of their hit reality television shows and shared time with Westies Music on licensing and music direction for various action sports films and video games. Prior to that, he was in the advertising field working for some of the largest agencies in the world and lending his expertise to music direction for such brands as Apple, Mitsibushi, Nissan, Levis, and Bicardi to name a few.

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