PROGRAM DESCRIPTION

Online marketing of music is the future… and the present. To assist with your online music marketing needs, NARIP has scheduled this special program. Start an online marketing plan in one session. Boost the effectiveness of the plan you already have. A great plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.

But you NEED a plan. Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost.

In this special session, top expert and leaders in online music marketing share their tips and strategies to maximize effectiveness of marketing music online.

• Record & Music Publishing Executives
• Producers, Artists, Artist Managers and Artist Reps
• Music Attorneys, Concert Industry Professionals
• Brand Marketing & Creative Executives

• Most important parts of online music marketing strategy
• An easy way to begin your online marketing campaign
• Your complete digital toolbox: what you need… and what you don’t
• Branding made simple… and effective
• How to use social networks, blog, MySpace & YouTube
• Sites seeking content – excellent marketing opportunities for you
• How to build a brand and get more fans
• And much more…

1. Ariel’s Lucky 13: 13 Web Sites You SHOULD Be On
2. Get The Most Out of ReverbNation
3. Building Blocks of Publicity
4. Recommended Reading & Resources

NARIP PROGRAM NUMBER: P84
PROGRAM DATE: May 14, 2009
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
Ariel Publicity & Cyber PR
Music Dish
ReverbNation

Eric de Fontenay, Publisher / Editor, MusicDish LLC

Eric de Fontenay has spent his career steeped in what has been called the “digital revolution”. In the 90’s, he worked on a variety of policy issues surrounding the communication & broadband sectors for telecommunication carriers and regulators across the world. With the emergence of the Internet, Eric established MusicDish (formerly Tag It) in 1997 as a new media firm utilizing emerging technologies and models to produce, package and distribute original web-based content. Making an early bet on the music sector, Eric launched what has grown into some of the leading voices in the growing debates challenging and shaping the industry through its trade e-publications MusicDish and Mi2N. Under his leadership, MusicDish expanded into artist development through saturated marketing and online branding, using innovative strategies such as syndicated and relationship marketing, online street teams and p2p viral distribution. Eric continues to be a frequent speaker at conferences worldwide and today manages Toronto-based ‘kaiso’ band Kobo Town.

Ariel Hyatt, Founder of Ariel Publicity & Cyber PR

Ariel Hyatt is the Founder of Ariel Publicity & Cyber PR a New York based digital firm that connects artists to blogs, podcasts, Internet radio stations and social media sites. Over the past 12 years her firm has represented over 1,400 musicians of all genres. Teaching and educating musicians is her passion and her philosophy is: combine social networking with Internet marketing to help artists grow their fanbases and increase their income. Several times a year, she leads sold-out workshops to musicians and music industry professionals looking to learn about Web 2.0 and online promotion and marketing. Her bi-weekly ezine and YouTube series “Sound Advice” has over 8,000 musicians and music professionals as subscribers and the list is steadily growing. Ariel has written dozens of articles on how to navigate the “new” music business and her book: Music Success in Nine Weeks is available at Amazon. She is a contributing blogger to New Music Ideas, and Music Think Tank, and she has spoken at countless music conferences over the years including SXSW, FMC, ECMAs & OCFF (Canada), A2A (Amsterdam), CMJ, BMI Music Panel Series, and NARAS.

Lou Plaia, Founder / VP Music Industry Relations
Lou Plaia is Founder & VP of Music Industry Relations of ReverbNation. The company specializes in Fan Relationship Management and is partnered with hundreds of thousands of musicians who use the company’s digital marketing platform to manage their artist-to-fan communications. Artists manage all of their songs, videos, photos, show schedules, blogs, twitter on a single account at ReverbNation and syndicate this content across social networks, emails, instant messages, blogs and twitter using a proprietary set of technologies. Every interaction is measured by ReverbNation (and you get the data as well), and results in a deep understanding of fan demographics and behavior. ReverbNation provides many of traditional music marketing services including low cost digital distro, email management, street team functionality, but the company’s real value is its ability to take the aggregate influence of hundreds of thousands of artists and offer their services to brands that seek to access the very fan bases of these artists. The ReverbNation platform provides the data needed to support these brand offerings. Since launching in October 2006, the use of the ReverbNation technology has spilled over from the indie ranks to recognized names in music such as 50 Cent, Kenny Chesney, Madonna, Pantera, Judas Priest, O.A.R., Natasha Bedingfield, Trans Siberian Orchestra, Sara Bareilles, Lamb of God and Jason Mraz, to name a few. With over 345,000 independent and mainstream musicians already using the site, the company also boasts healthy growth figures of 20,000/month, 1,500,000 unique URLS with ReverbNation content and over 1,000,000 songs registered on the site. Plaia was previously VP Marketing and Artist Development, Lava / Atlantic Records. While there he oversaw all aspects of Marketing and Artist Development for Lava Records, including creation and implementation of marketing campaigns for Kid Rock, Simple Plan, Uncle Kracker, Trans-Siberian Orchestra, Blue Man Group, Nonpoint, O.A.R., Unwritten Law, Skindred, Cold, Antigone Rising, and many others. Responsible for negotiating strategic corporate partnerships such as Nascar’s Chevy Rock n Roll 400, Schick Intuition Tour, Disney’s Grad Night and many others. Plaia worked with Founder of Lava Records to launch the company. As key liaison between Lava Records and the Trans-Siberian Orchestra, annual record sales increased from $1 million to $10 million in three years. This increase in record sales correlated with annual ticket sale increases from 85,000 to 1,000,000 tickets sold. Prior to Lava, Plaia was VP Marketing and Strategic Planning of Atlantic Records where he reported directly to the President on all marketing and promotion initiatives, and overseeing annual $50 million Marketing and Promotion Budgets for Atlantic Records and all its subsidiaries. While there, he also developed, executed and managed the marketing campaign of several niche artists, including George Carlin, Mike Stern and others.

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