PROGRAM DESCRIPTION

Live shows and concert tours remain the most important components of artist development available and, when successfully executed, can have an enormous positive impact on an artist’s career. Local experts discuss how an artist’s career trajectory can be improved with strategic bookings; how shows are bought, sold and built upon; and how people make money from them.

• Artist managers, agents, promoters
• Record and publishing executives
• Producers and those who work with artists to promote their careers
• Anyone seeking to stimulate demand for music by way of live performances.

• How To Book Acts In Small & Medium Venues
• How To Grow A Fan Base
• Digital Deals To Augment Live Efforts
• How To Tie In Digital Sales With Live Performances & Retail
• Marketing Live Music On The Internet
• How To Maximize Merch Sales
• Performance Deal Points: Money, Splits, Merch
• Hot Trends
• Pulling It All Together

NARIP PROGRAM NUMBER: P151
PROGRAM DATE: April 25, 2011
PROGRAM TIME: 2 hours, 8 minutes, 19 seconds (2:08:19)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
NARIP

William Reed, Promoter / Live DJ / Radio DJ

Award-winning Phoenix based DJ, radio show host, artist manager and promoter. Over 10 years of event and artist management, production and promotion experience.

Stephen Chilton, Promoter, Psyko Steve Presents

Stephen Chilton has been producing and promoting great independent concerts in Arizona as “Psyko Steve Presents” for over a decade. Stephen has always believed in new music and supporting the best new artists, artists who are doing something original and innovative. He strives to create the largest platform possible for music that has not yet been heard by masses weather it ever will be or not. His focus on developing new talent has furthered the careers of some of today’s top artists and assisted many top local acts on their way to national attention. Stephen’ss track record for working with cutting edge talent has led Chilton to critical acclaim as a tastemaker and established him as a veteran talent buyer.

Jeremiah Gratza, Promoter, Stateside Presents

Peter Sotos, NARIP Phoenix Director (moderator), and Fireball Music Management Founder

In addition to his duties as NARIP Phoenix Director, Peter Sotos is founder of Fireball Music Management, a full service artist management company. Fireball specializes in taking acts to the next level through focused marketing and promotion, and specializes in finding each band’s unique niche to maximize its full potential. Fireball believes in its acts and operates with honesty and integrity. With established relationships at radio stations, record companies, management companies, and with producers, promoters, venues and clubs and other industry professionals, Fireball gives its artist clients the platform to have their music heard by people in a position to advance artist careers. Fireball’s motto is “Turn up the heat in promotion!” Current and recent clients include Led Zepagain, Damage Incorporated, We Are They, Interfate, Halocene and Blameshift.

Tess Taylor, President, National Association of Record Industry Professionals (moderator)
One of the nation’s leading authorities on careers in the music and record industries, Ms. Taylor has connected countless people to jobs and opportunities through her work in the US and abroad, cultivated collaborations for over two decades, helped launch hundreds of projects and several companies. If you’ve read Malcolm Gladwell’s best-selling book “The Tipping Point” then you may recognize her as a “super-connector,” the concept Gladwell coined to describe that unusual species of person who knows everybody.

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