By Kara Murphy, used with permission. How does peer-to-peer file-sharing advance an artist’s career? Believe it or not, “free” really is associated with some of the best things in life. Read on (thanks, Storify) to find out how DJ Pretty Lights achieved a whole new level of profit, success, and exposure for his music by partnering with BitTorrent.

NARIP hosted a panel discussion last week at SAE Institute in San Francisco on this topic. Pictured below (L-R): Hisham Dahud, Project Manager / Business Development, Fame House; Matt Mason, Executive Director of Marketing, BitTorrent, Inc. and Michael Brandvold, Michael Brandvold Marketing (moderator).

In December, 2011, DJ Pretty Lights (Derek Vincent Smith) released 3 EPs through BitTorrent to over 100 million music enthusiasts in 165 countries. Currently, the BitTorrent bundle has received over 7 million downloads and Smith has added 80,000 subscribers to his mailing list along with 40,000 new Facebook fans.

Continue reading: BitTorrent Blog

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