Ten Things Labels Wish You Knew
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Ever wish you knew what labels think? Why they make the decisions they do? Then you will find this document useful. Authored by NARIP President and former major label executive Tess Taylor, this 15-page PDF document outlines the Top Ten Things Labels wish you knew. These tips are important for any artist or artist team member who wants to understand how best to work with a label for maximum effectiveness to build and sustain a career.
WHO SHOULD BUY THIS DOCUMENT:
Any artist team member.
Those seeking to work with a record company or get signed.
PROGRAM DATE: June 11, 2009
PROGRAM TIME: 49 minutes, 45 seconds (49:45)
SOURCES FOR MORE INFORMATION
ABOUT THE SPEAKER
One of the nation’s leading authorities on careers in the music and record industries, Ms. Taylor has connected countless people to jobs and opportunities through her work in the US and abroad, cultivated collaborations for over two decades, helped launch hundreds of projects and several companies. If you’ve read Malcolm Gladwell’s best-selling book “The Tipping Point” then you may recognize her as a “super-connector,” the concept Gladwell coined to describe that unusual species of person who knows everybody. Says Hollywood Today Publisher & Editor Jeffrey Jolson-Colburn, “Tess Taylor is one of the great resources of the music business. She’s a walking job fair. She has amazing insights into where the business is going and combines that savvy with a Rolodex the size of an SUV.” These traits are at the core of the two organizations she founded, the Los Angeles Music Network (LAMN, est. 1988) and the National Association of Record Industry Professionals (NARIP, est. 1998). Ms. Taylor oversees initiatives of both organizations to promote career advancement, education and good will in the music and record industries. Headquartered in Los Angeles, NARIP has chapters in New York, San Francisco, Las Vegas, Phoenix, Houston, Philadelphia and London, with plans to launch
more chapters in 2010.
Music Connection magazine says LAMN and NARIP are “top-notch and brilliantly executed” and named Ms. Taylor in its list of “50 Innovators, Iconoclasts, Groundbreakers & Guiding Lights of 2008” (Dec 2008). Last year, the World Championships of Performing Arts Board unanimously voted to honor Ms. Taylor with its 2009 Achievement Award and induct her into its Performing Arts Hall of Fame. Dubbed “International Music Ambassador” by music supervisor P.J. Bloom (Nip/Tuck, The Shield, CSI: Miami), Ms. Taylor works with groups such as the European Music Export Office, Danish Songwriters Guild, French Music Export Office, German Independent Label Association and others to connect their members to meaningful opportunities in Los Angeles and throughout the U.S.
Ms. Taylor has consulted leading businesses such as MySpace.com, InsideSessions (a
joint venture between the Universal Music Group and Penguin Putnam, Inc.), The Walt
Disney Company, BMG Entertainment (formerly Sony BMG), Concord Records and others. A
frequently quoted analyst of industry developments, she has been a featured expert on
international television and radio, and her analyses have appeared in national and
international business press.
Along with workshops and seminars for her clients, she teaches “The Future of the Music
Business… and YOUR Future In It,” a course she developed at UCLA, at institutions
worldwide. The author of numerous articles and interviews with top record executives,
she is at work on a book about the music business. A frequent keynote speaker and guest
speaker at industry conferences and universities around the world, Ms. Taylor has
lectured at the Harvard Business School, in Bangalore, Berlin and beyond. Later this
year she keynotes at the Drucker Career Conference in Los Angeles and Trigger Creative
Conference in Sweden, and lectures at the University of Vienna’s Institute of Popular
Music in Austria. She has delivered dozens of keynote speeches and hundreds of lectures
to thousands of people worldwide.
Deeply annoyed by people who think music should be free, Ms. Taylor is a vigorous
defender of intellectual property rights and debated Electronic Frontier Foundation
co-founder John Perry Barlow on “free music” at the University of Massachusetts at
Dartmouth (2006) and was invited for a rematch at Ohio University (2008). She won both
times. From 1988 to 1993 Ms. Taylor was employed at MCA Records, Inc., last serving as
Associate Director of Marketing. A classically trained pianist, she studied music at
the University of Vienna, and is a Phi Beta Kappa, Magna Cum Laude graduate of the
University of Redlands’ Johnston College where she received her BA degree in music,
German and literature. She loves traveling the world, nibbling dark chocolates and
drinks lots of tea. She also loves fine fountain pens, anything written or recorded by
Glenn Gould or Pete Townshend, gripping crime novels and hiking with her English cocker
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advancement, education and good will among record executives.