Urban Artist Marketing Plan
COST & CONFIGURATION:
$14.95: 10-page PDF document
DOCUMENT DESCRIPTION:
This marketing plan of a successful urban artist's latest album rates as excellent among the MANY such plans we have seen. It sets forth the most important points of a good plan including past success, sales history and projections.
CONTENTS:
- Street date, UPC code, standard list price, co-op spend
- Artist origin and history - short summary
- SoundScan history - previous releases
- Retail objections and rebuttals (FAQ) - this clever plan rebuts objections retailers may have to carrying this album
- Sample statistics to support artist's popularity (MySpace page ranking, daily plays, MySpace fiends, google serarch rankings, official artist Web site statistics,
sales summary, YouTube plays)
- Sales projections
- Tour schedule
- Street team plan
- Press plan (national and regional))
- Internet plan (outreach, third party promotions, retail support, social networking)
- Print advertising
- Television
- Radio Promotion
- Publicity
- Bus benches
- Billboards
Don't miss this insider's peek at a great plan you can use as a template to create a marketing plan of your own that can be scaled to any size marketing budget.
WHO SHOULD BUY THIS DOCUMENT:
Those who want to create a professional marketing plan.
Record, Sales & Distribution Executives
Producers, Artist Managers and Artist Reps
Marketing, PR and Promotion Executives
Document provided courtesy of RBC Records
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