Audio Recording of NARIP Advertising Music Supervisor Session with Deutsch’s Dave Rocco

Audio Recording of NARIP Advertising Music Supervisor Session with Deutsch’s Dave Rocco


Placement is the new radio. Get an insider’s peak at how a successful music supervisor does his job, evaluates and selects music for placement in her film and TV projects. 


Dave Rocco was our special guest at this NARIP Advertising Music Supervisor Session in Los Angeles. You will hear reactions and live feedback to cues and song snippets. This is invaluable to understand his needs, interests and preferences, and you will hear exactly what he is looking for now and for ongoing projects, and the types of music he most frequently needs and licenses. You will also hear  submission preferences, what works and what doesn’t, and why.

Artist Managers, Producers & Artist Reps
A&R, Artist Development and Marketing Executives
Record & Music Publishing Executives
Music & Entertainment Attorneys
Ad Agency Creatives
Anyone seeking music placement opportunities in advertising and branding campaigns.

PROGRAM DATE: June 1, 2015
PROGRAM TIME: 2 hours, 38  minutes, 15 seconds (2:38:15)


Call 818-769-7007 or contact NARIP


Dave Rocco Linkedin Profile



SAE Institute

Dave Rocco is SVP, Music Director at Deutsch LA, where he leads the agency’s music division and is responsible for all talent, negotiations and licensing on behalf of clients, including Taco Bell, VW, Sprint, Dr Pepper, Target, Pizza Hut, 7UP, Nintendo and Zillow. Rocco works with major record labels and publishers, securing deals with hundreds of Grammy-winning artists during his career. Since he started at Deutsch, he’s worked with Bruno Mars, Tiesto, Fun, Mackelmore, Imagine Dragons and Usher to name a few. With over 15 years of experience in the music industry, starting at age 14, Rocco has worked alongside major recording artists like Aerosmith, Kid Rock, Rhianna, and Lady Gaga. He has also played an integral role in launching the careers of many artists including Justin Bieber, Jason Mraz, and Icona Pop. His experience also includes consulting for MTV Networks where he helped launch Katy Perry’s career. Prior to joining Deutsch, Rocco served as Content and Music Producer at BBDO New York. Previously, he worked as Artist Relations and Production Director for CBS Radio’s top 40 station in New York City, 92.3 FM, where he was also their on-air personality. Prior to 92.3 FM, Rocco was a talent scout for top record labels Atlantic and Epic Records, where he was the youngest talent scout in Sony Music history. Rocco started out as a producer for Z100 in New York City and for years, he served as the music curator for the Soho House. Rocco has been featured in Advertising Age, Billboard and was nominated for music supervisor of the year for two years in a row by the Guild of Music Supervisors.

Program music courtesy of Sparks & Silhouettes


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