How To Make It Rich As A Concert Promoter

How To Make It Rich As A Concert Promoter

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How are shows bought, sold and built upon? How do you make money as a concert promoter? And how do you get into this lucrative and challenging business? Independent promoter Alan Beck reveals answers to these questions in this NARIP teleseminar and how he’s cracked the code to gross millions of dollars in concert revenues over 16 years in a row with.

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PROGRAM DESCRIPTION

The popular Super Love Jams and Freestyle Explosion tours he created are multi-act shows which emulate the old Motown Revues. These tours have been copied by others, which he proudly notes have never had the same success as Pacific Concert Group. “When the big boys try to copy the little guy, you know you are doing something right!”

Starting with a 200-seat event in 1992, Beck has been selling out 15,000+ capacity buildings year after year and is still going strong in 2008.

In this program, Beck details how he got started, his formula for success, what to avoid and more.

[accordion-item title=”Who Should Buy This Product”] Those seeking to produce or promote concerts.
Concert Professionals, Tour Manager and Agents
Producers, Artist Managers and Artist Reps
Record & Music Publishing Executives
Business Managers, Accountants & CPAs

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  • Getting started and exploring this field. How to jump in?
  • Why concert promotion remains one of the most financially rewarding areas in the entertainment business.
  • Who should pursue a career as a concert promoter? Do you have what it takes?
  • How to break into the concert business.
  • How much can a concert promoter make? Per concert, per year. How much can you lose?
  • How to compete or work with the biggest concert promoters including Live Nation and AEG.
  • How to put an event together starting small at the club level and growing into arenas
  • Financing, promotion and negotiation tactics.
  • Local to regional to national promotion: all can be highly profitable. Is expanding a smart idea?
  • Preparing for a concert: the night of and the aftermath.
  • Be ready for competition: they will come after you. Can you still stand? How to make them respect you.
  • Financing a concert: how to raise money, secure investors and sponsors.
  • When to cancel a show or stick it out. How to salvage an event and turn it into a money-maker.
  • The importance of relationships: artists, managers, agents and radio. How to win them over.
  • True independent promotion including co-promotion, packaging shows for bigger promoters and removing the risk. Earn a bonus.
  • Pollstar: The Touring Bible.

 

[/accordion-item] [accordion-item title=”More Info”] NARIP PROGRAM NUMBER: T004
PROGRAM DATE: April 23, 2008
PROGRAM TIME: 1 hour, 33 minutes (1:33)
HANDOUTS INCLUDE (45 pages total):

1. Program Transcript (40 pages)
2. Concert Expense Checklist

SOURCES FOR MORE INFORMATION

www.alanbeck.com
www.itprecords.com
www.pollstar.com
www.sophiamaria.com

QUESTIONS?

Call 818-769-7007 or contact NARIP

[/accordion-item] [accordion-item title=”About Alan Beck”] Alan Beck, President, Pacific Concert Group

Alan Beck has revived the R&B Oldies music genre that was forgotten and almost buried ten years ago. His formula for success can be applied to any niche market.

Sixteen years ago, disheartened because his favorite acts no longer toured and were ignored by the mainstream, Alan made inquiries and found out that his idols from the 70s would love to be back in the limelight and perform again. So he hooked it up. And the rest is history.

Today, Beck has not only a thriving concert promotion company producing over 40 sold-out shows a year at mid-sized venues and arenas throughout the southwest, he also has a record company (ITP Records), an artist management company (through which he manages rising star Sofia Maria), merchandise company and music publishing arm. He also produces a weekly radio program called The Underground Oldies Show, a 4-hour program based out of Phoenix on Mega 104.4 Arizona’s Old School, heard every Sunday from 5:00 to 9:00 p.m. and on the Internet at www.itprecords.com on which many ITP recording artists are featured. Naturally, he also promotes Pacific Concert Group shows.

Formed in 1992, the Pacific Concert Group, booked shows with legendary urban / R&B soul groups and artists who were being ignored by the mainstream. At their shows, Beck saw a clear opportunity to record new material and re-record classics with these artists and formed ITP Records in 1996 to fill this need. Today ITP’s roster includes nationally charted R&B legends such as Bloodstone, GQ, Barbara Lynn, Sly Slick and Wicked, M.C. BLVD, The Superbs, Barbara Lewis, Gene Chandler, Barbara Mason, The Escorts, The Delegation, Carl Carlton, Deniece Williams and others including the talented and rising star Sophia Maria (www.sophiamaria.com) whom Beck manages. ITP has also leased and licensed rare musical tracks by such influential and historic artists as Smokey Robinson, The Manhattans, Billy Stewart, The Whispers, The Temptations, Lenny Williams, War, Eddie Holman and others. Beck has established publishing divisions augmenting his recording endeavors. Hymie Gropo is the BMI publishing company, and an ASCAP affiliation, Harold Clark Music, both a nod to Beck’s favorite TV series, “Get Smart.” He also produces a weekly radio program called The Underground Oldies Show, a 4-hour program based out of Phoenix on Mega 104.4 Arizona’s Old School, heard every Sunday from 5:00 to 9:00 p.m. and on the Internet at www.itprecords.com on which many ITP recording artists are featured. Naturally, he also promotes Pacific Concert Group shows.

Can you say, “cross-marketing”?

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Program music courtesy of The G-Man (Golosio Music Publishing, BMI)

Legal Language, Terms of Use

The National Association of Record Industry Professionals (“NARIP”) holds the copyright on our audio programs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content from NARIP programs without prior written permission from NARIP. (c) NARIP 2007-2013, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, “NARIP Media”) subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided ‘as is.’ Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer’s use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with “License Request” in the subject line. Thank you for respecting NARIP copyrights.

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The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.

 

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LEGAL LANGUAGE & END USER LICENSE AGREEMENT:

The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2013, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with "License Request" in the subject line.