Music Marketing Plan: Hyatt, Spiewak, Goetz in NY

Music Marketing Plan: Hyatt, Spiewak, Goetz in NY

$39.95

Music marketing experts Ariel Hyatt, Steve Gordon, Esq., Rick Goetz, Jason Spiewak and give you the facts you need to take your artist to the top in this special NARIP session.

PROGRAM DESCRIPTION

Get a music marketing plan started in one session. Boost the effectiveness of the plan you already have. A great marketing plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.

But you NEED a plan. Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost.

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  • Music Publishing & Record Executives
  • Artist Managers, Producers & Artist Reps
  • Record & Music Publishing Executives
  • Concert Promoters, Agents, Tour Managers
  • Anyone seeking to create or enhance a music marketing plan or campaign.
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  • Most important parts of music marketing strategy
  • An easy way to begin your marketing campaign
  • Your complete digital toolbox: what you need… and what you don’t
  • Branding made simple… and effective
  • How to use social networks, blog, MySpace & YouTube
  • 5 ways to boost your presence on the Internet
  • How to get press features
  • Sites seeking content – excellent marketing opportunities for you
  • How to build a brand and get more fans
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1. Most Important Elements of a Marketing Plan by Tess Taylor
2. 8 Points To Consider When Marketing A Record by Jason Spiewak
3. Ariel’s Top 6 Facebook Apps by Ariel Hyatt
4. Top 5 Behaviors by Rick Goetz
5. Must Dos and Sample Plan by Bryn Boughton
6. Sample Marketing Plan
7. Recommended Reading
8. Executive Profiles
9. Sample One-Sheet (Owsley)
10. Sample One-Sheet (Prince)
11. Sample Fact Sheet (Aunt Kizzy’z Boyz)
12. Developing a Positive Music Marketing Mindset by Peter Spellman

[/accordion-item] [accordion-item title=”More Info”] NARIP PROGRAM NUMBER: P100
PROGRAM DATE: January 21, 2010
PROGRAM TIME: 2 hours, 55 seconds (2:00:55)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
www.arielpublicity.com
www.musiciancoaching.com
www.rockridgemusic.com
www.stevegordonlaw.com
NARIP

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Rick Goetz, Founder, MusicianCoaching.com

Rick Goetz is a Musician Coach and Music Consultant by way of a fifteen year career as a Major label A&R executive at Atlantic and Elektra Records a musician and a music supervisor. Throughout his career he has played bass for members of the Cult and Sharon Jones & the Dap Kings and worked with artists like Kid Rock, Matchbox 20, Sugar Ray and Damage Plan. His current client list ranges from Grammy award wining producers to people just looking to get their foot in the door.


Steve Gordon, Esq.

Steve Gordon is an entertainment attorney and consultant based in New York City specializing in the production, distribution and financing of music, television, documentaries, feature films, and digital entertainment projects. He also operates a music clearance service for producers, filmmakers, and labels for use of music in feature films, documentaries, concert programs, DVDs, audio compilations and ringtones. He is author of the book titled “The Future of the Music Business: How to Succeed with the New Technologies, A Guide for Artists and Entrepreneurs.” (Hal Leonard 2008.) Steve’s clients include artists, independent music and TV producers, digital entertainment entrepreneurs as well as major labels and multinational entertainment corporations. Steve won a Fulbright Scholarship to lecture on entertainment and copyright law and was a visiting scholar at Bocconi University in Milan, Italy in fall 2007. You can tune into MyRealBroadcast.com to listen to his Internet radio show on the music business. Steve has also served as an Adjunct Professor at the New School, an Instructor at CUNY Graduate Center and recently moderated seminars at Columbia Law School, the Wharton Business School, and was a speaker at entertainment conferences in Denmark, Belgium, Bahamas and South Korea. From 1991 to 2001 Steve served as an attorney and Director of Business Affairs at Sony Music (TV/Video). Prior to Sony, Steve worked at Dino Di Laurentiis, a movie studio in Hollywood, and a music publishing company, SESAC, in New York. Steve is a graduate of New York University School of Law and a member of the NYC Bar Association.


Ariel Hyatt, Founder of Ariel Publicity & Cyber PR

Ariel Hyatt is the Founder of Ariel Publicity & Cyber PR a New York based digital firm that connects artists to blogs, podcasts, Internet radio stations and social media sites. Over the past 12 years her firm has represented over 1,400 musicians of all genres. Teaching and educating musicians is her passion and her philosophy is: combine social networking with Internet marketing to help artists grow their fanbases and increase their income. Several times a year, she leads sold-out workshops to musicians and music industry professionals looking to learn about Web 2.0 and online promotion and marketing. Her bi-weekly ezine and YouTube series “Sound Advice” has over 8,000 musicians and music professionals as subscribers and the list is steadily growing.Ariel has written dozens of articles on how to navigate the “new” music business and her book: Music Success in Nine Weeks is available at Amazon. She is a contributing blogger to New Music Ideas, and Music Think Tank, and she has spoken at countless music conferences over the years including SXSW, FMC, ECMAs & OCFF (Canada), A2A (Amsterdam), CMJ, BMI Music Panel Series, and NARAS.

Jason Spiewak, President, Rock Ridge Music

Jason Spiewak is the President of Rock Ridge Music, and runs the day-to-day operations of the company’s Newark, NJ headquarters. Rock Ridge Music offers artists a record label with national/international distribution through ADA (WMG), artist management, and a wide range of consulting services. Recent Rock Ridge Marketing clients include Decca, Jive, Rykodisc and Reform Records. Spiewak, 33, is an online marketing specialist with previous work experience at TVT Records, Artemis Records and Takeout Marketing. Spiewak is also a songwriter, musician and producer whose recent production credits include Benjy Davis Project, Pat McGee and Andrew Hoover.

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Program music courtesy of The G-Man (Golosio Music Publishing, BMI)

Legal Language, Terms of Use
The National Association of Record Industry Professionals (“NARIP”) holds the copyright on our audio programs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content from NARIP programs without prior written permission from NARIP. (c) NARIP 2012, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, “NARIP Media”) subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided ‘as is.’ Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer’s use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with “License Request” in the subject line.

 

 

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LEGAL LANGUAGE & END USER LICENSE AGREEMENT:

The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2013, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with "License Request" in the subject line.