PROGRAM DESCRIPTION

What do Julie Pilat, Jimmy Steal and Andrew Jeffries have in common? They program music for the most popular radio stations in Los Angeles and were all special guests at NARIP’s Radio Executive Sessions at Universal Mastering Studios in Los Angeles.

This audio program is a recording of one of NARIP’s Radio Executive Series – intimate meetings with executives from the most popular radio stations in the business today. Learn how they do their jobs, select music for their stations and remain competitive in the marketplace.

• Artist Managers, Producers & Artist Reps
• A&R, Artist Development and Marketing Executives
• Record, Distribution & Music Publishing Executives
• Music & Entertainment Attorneys
• Anyone seeking placement opportunities in film and television.

• How do they interact with major labels, indie labels and artists?
• What persuades them to add a record?
• How do they select new music?
• How to level the playing field with major labels?
• Fan development and interaction
• Also: cross-promotions, marketing tie-ins, performance opportunities at radio stations, sales, charts and more.

NARIP PROGRAM NUMBER: P190
PROGRAM DATE: November 2, 2011
PROGRAM TIME: 2 hours, 09 minutes, 35 seconds (2:09:35)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
NARIP

Currently Power 106 (Los Angeles) / National VP of Programming for all Emmis Radio Properties, Jimmy has guided KPWR to its highest ratings ever, across all demos. Jimmy has been with Emmis for 12 years. Prior to this he served as Director of Programming at KEGL / KDMX Dallas for Clear Channel Dallas. Under his guidance, KDMX achieved its highest ratings in their 25-year history, and KEGL achieved its highest 12+ share since the mid 90s. Prior to this he was Program Director at WKRQ Cincinnati where he elevated the radio station to a 7.3 share 12+, its highest rating in 5 years. Before Cincinnati, Jimmy was Assistant Program Director / Music Director for KEGL Dallas during which time the station achieved its highest ratings in the history of his day-part and and he was a member of the team that achieved highest ratings ever for the frequency. At WXXL Orlando as Assistant Program Director / Music Director and on-air talent, he elevated the station from a 4 share to a 12 share 12+, its highest rank and share ever. Jimmy (and Power 106) have won multiple NAB Marconi Awards, R & R Achievement Awards, Radio Ink’s Best PD Awards (including 2010), and Radio Music Awards. Power 106 was just nominated for another NAB Marconi Award. Originally from New York City, Jimmy lives in Los Angeles with his wife Juli, and their two children Ally (13), and Dylan (11). He holds a BA in Communications / Radio and TV Production from the University of Central Florida.

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