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Americans in Paris: NARIP Leads Music Supervisors on Mission from Hollywood to Paris

CP7E9536-Best-logo CP7E9541-Best-logo437x259NARIP led a mission of commerce, culture and copyright advocacy from Hollywood to Paris in April to stimulate the entertainment economies of both countries.

NARIP brought two leading Hollywood music supervisors, Andrea von Foerster (Chronicle, The O.C., Grey’s Anatomy, Stargate Universe) and Marcy Bulkeley (the forthcoming World War Z starring Brad Pitt, Looper, starring Bruce Willis, Christopher Nolan’s Inception, Harry Potter, Sherlock Holmes, Sponge Bob), both of whom actively seek music for current projects, for five events in Paris which started April 3rd. Songs and recordings were presented to von Foerster and Bulkeley in Paris by the French music industry.

While in Paris, NARIP’s delegation met with Cultural, Economic and Commerical Affairs Officers at the American Embassy. Minister Counselor for Public Affairs Philip Breeden took great interest in NARIP’s initiative in Paris to seek out French music for American projects that will benefit artists, songwriters and copyright owners, as well as world television and film audiences. Also discussed were current efforts to address piracy, in both France and the United States.

Photo (L-R): Myrline Mikal, Director of the High-Tech Unit, U.S. Commercial Service; Firestarter Music’s Andrea von Foerster (Chronicle, Grey’s Anatomy, The O.C., Stargate Universe), NARIP President Tess Taylor; Big Picture Entertainment Music Director Marcy Bulkeley (Inception, Looper, World War Z, Harry Potter); Philip X. Breeden, Minister Counselor for Public Affairs (Information and Cultural Affairs) for the Embassy of the United States of America; Janee Pierre-Louis, Commercial Officer, U.S. Commercial Service; and Robert W. Gerber, First Secretary Economic Affairs.

Following NARIP‘s packed program earlier in the week (How To Place Music In Hollywood Films, Television and Trailers attended by almost 200 people at Espace Oscar Niemeyer), NARIP President Tess Taylor emphasized how important it is for the United States and France to strengthen and reinforce copyright protections for authors and owners. Dilution and erosion of copyright will have adverse effects on US innovation, jobs, the economy, our balance of trade with other nations, and cultural exports which reflect American ideals that lead the world toward democracy, freedom and a better future.

Intellectual Property Protections in France

France is a strong defender of intellectual property rights and has a highly developed protection for intellectual property.

Under French law, culture is revered and given special treatment. French minister of culture Aurélie Filippetti’s has made recent statements that culture should not be subject to market forces, and France protects this sector with carve-outs and subsidies. In 2012, for example, the French government subsidized its movie industry at a level of €800 million (over $1 billion USD). This revenue comes from a box office surcharge on all movies, foreign and domestic, and from fees on TV stations and cable companies.

In addition, a prevailing way of thinking in France is that creative works should not be judged by their market success or profitability – in fact this undermines their value.

The French government is a leader in Europe on digital copyright protection. It is considering updating its 2008 law on “Creation and the Internet” to combat online piracy and reform of the High Authority for the Distribution of Works and Protection of Rights on the Internet (Hadopi), tasked to prevent illegal downloading, educate the public, and improve the availability of legal alternatives on the Internet, initially launched in February 2010. Currently, as part of its graduated response procedure, Hadopi issues up to three warnings to users who illegally download copyrighted material. If users fail to comply with the request to stop their illegal activity, Hadopi sends their cases to a judge for review. The judge has the authority to cut off Internet service for up to one year.

Music Supervisors Promote Cultural Exchange, Generate Revenue For Creators

The meeting was also an opportunity to discuss with American Embassy officials the significance of music supervisors and their role in facilitating cultural exchange and offering collaboration and business opportunities for creators on both sides of the Atlantic, as well as providing recognition for French authors and artists whose music is selected and placed in American productions.

Andrea von Foerster (Chronicle, The O.C., Grey’s Anatomy, Stargate Universe) and Marcy Bulkeley (World War Z, Inception, Harry Potter, Looper, Sponge Bob) explained their jobs and how music supervisors are responsible for finding and licensing music for their projects, be it a TV show, a film, trailer, video game, a TV promo or advertisement. Music placement in such projects is one of the fastest ways to exploit music to a global audience and make money for artists, labels, publishers and their countries.


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NARIP promotes education, career advancement and good will among record executive. Established in 1998 and based in Los Angeles, NARIP has chapters in New York, Atlanta, San Francisco, Phoenix, Houston, Las Vegas, Philadelphia and London.

NARIP is committed to promoting the cultural and economic benefits of music and copyright in the US and abroad, and to providing a platform to convey insights and perspectives to improve our business. NARIP upholds the contributions of copyright to the fiscal health of the US and global economies nation and for the good of creators, owners and consumers around the world.

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Executive Profiles

Philip Breeden, Minister Counselor for Public Affairs, Embassy of the United States of America

Philip Breeden joined the Foreign Service of the United States Information Agency in 1986.  He served in Public Diplomacy positions in Ankara, Antananarivo, Istanbul, Washington, D.C., London, and Tunis before becoming the Consul General in Marseille in 2005 and the Press Counselor at the U.S. Embassy in London in 2008.  In September 2011, Mr. Breeden became the Minister Counselor for Public Affairs at the U.S. Embassy in Paris. Mr. Breeden has been the recipient of numerous awards including a Superior Honor Award for his public diplomacy efforts in Tunisia, and the “Palmes Académiques” for his work with high schools in France.  He speaks French, Arabic and Turkish.  He holds a B.A. in International Relations from Stanford University and a M.A.L.D. from the Fletcher School of Law and Diplomacy.  He is married to Laurence Breeden and they have two sons, Aurélien and Tristan.

Marcy Bulkeley, Music Director, Big Picture Entertainment

Marcy Bulkeley is music director at Big Picture Entertainment, an entertainment marketing and advertising company, where she works on major motion picture campaigns as well as broadcast sports marketing campaigns. She is responsible for the music in the campaigns for Looper, Seven Psychopaths, Contagion, Inception, Due Date, The Town, Sherlock Holmes, Hubble 3D, Just Wright, Harry Potter 6 & 7, LOST, Modern Family, Cougar Town, It?s Always Sunny in Philadelphia (seasons 5 & 6), Sponge Bob and for music in upcoming campaigns for an untitled A-list zombie movie (major studio), Grown Ups 2, Last Vegas, Secret Life of Walter Mitty, and Noah (starring Russell Crowe and Emma Watson), This Is The End and others. Marcy continues to take on music supervision and has consulted for Kathy Nelson (previously VP of film music for Universal Pictures), music supervised with G Marq Roswell at 35Sound, and consulted for Deutsch Advertising, among others. Her involvement in music placement goes beyond the screen; Marcy provides background music services for retail and restaurant businesses in Los Angeles. In 2013 the Guild of Music Supervisors nominated Marcy in the category of Best Music Supervisor in Trailers, and in 2011 the organization awarded her Best Original Music in Trailers for her work on the Inception campaign. Marcy graduated from Emerson College with a degree in Audio / Radio Production.

Andrea von Foerster, Music Supervisor, Firestarter Music

Andrea has done music supervision for film, television and online projects for over ten years. Credits include music documentaries such as The White Stripes Under Great White Northern Lights and Butch Walker: Out Of Focus. Independent films such as (500) Days Of Summer, It’s Kind of A Funny Story, From Prada To Nada, Bellflower and Excision. Studio film credits include Journey 2: The Mysterious Island, Chronicle and Chasing Mavericks. Television work includes The O.C., Grey’s Anatomy, Dollhouse and Stargate Universe and numerous MTV shows such as Run’s House and Life Of Ryan. She is currently working on the independent films Friended To Death and Growing Up And Other Lies in addition to the Hallmark Hall of Fame TV movie Remember Sunday and the second season of the Web series Suit Up.

Tess Taylor, President, National Association of Record Industry Professionals (NARIP)

Tess Taylor is president of the National Association of Record Industry Professionals (NARIP), the biggest music business network in the world.  She is creator of NARIP’s Music Supervisor Sessions, which feature music supervisors from the film, TV, gaming and ad agency sectors. One of the nation’s leading authorities on careers in the music and record industries, Ms. Taylor has connected countless people to jobs and opportunities through her work in the US and abroad, cultivated collaborations for over two decades, helped launch hundreds of projects and several companies. Music Connection magazine named Ms. Taylor in its list of “50 Innovators, Iconoclasts, Groundbreakers & Guiding Lights of 2008.” Dubbed “International Music Ambassador” by music supervisor P.J. Bloom (Glee, Nip/Tuck, CSI: Miami), Ms. Taylor works with international groups to connect their members to opportunities in LA and throughout the U.S. She has consulted leading businesses such as InsideSessions (a joint venture between the Universal Music Group and Penguin Putnam, Inc.), The Walt Disney Company, BMG Entertainment (formerly Sony BMG) and Concord Records. She is a frequent keynote speaker, most recently at Popkomm in Berlin, the Drucker Career Conference in Los Angeles, the Trigger Creative Conference in Sweden and NAMM 2011 in Los Angeles. She has lectured at the Harvard Business School and at institutions around the world. Deeply annoyed by people who think music should be free, Ms. Taylor is a vigorous defender of intellectual property rights. From 1988 to 1993 Ms. Taylor was employed at MCA Records, Inc., last serving as Associate Director of Marketing. A classically trained pianist, she studied music at the University of Vienna, and is a Phi Beta Kappa graduate of the University of Redlands’ Johnston College where she received her BA degree in music, German and literature.

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