Program Description
Weisman gives an industry overview of the world of fashion brands and entertainers, a key area of his in-depth expertise. He also discusses how to identify and approach the best brands that are most consistent with the artist, his/her image and goals, and how to create and execute win-win deals for both artists and brands.
NARIP PROGRAM NUMBER: P188
PROGRAM DATE: October 20, 2011
PROGRAM TIME: 2 hours, 08 minutes, 32 seconds (20832)
About
Greg Weisman, Esq.
Partner/Shareholder with Silver & Freedman, PLC
Greg Weisman is the Chair of Silver & Freedman’s unique Apparel Industry Practice Group. Greg serves as “outside general counsel” for over 100 brands in the apparel, footwear and accessories communities. As such, his practice encompasses a wide array of transactional matters including trademark/copyright protection, employment issues, intellectual property licensing, corporate/M&A and all types of business and commercial agreements. Mr. Weisman also represents several high-profile musicians, athletes, actors and celebrities in connection with their merchandising, endorsement, branding and other “non-entertainment” and “off-the-field” business endeavors, both within and outside of apparel. Greg has guest lectured at UCLA Extension, FIDM, Otis College of Art & Design and ITAA on business and legal issues concerning the fashion industry. He has lectured on licensing, IP and manufacturing at the MAGIC apparel trade show in Las Vegas, given seminars on Action Sports athlete endorsement contracts and pending Copyright legislation for the California Fashion Association (CFA, Surf Industry Manufacturer’s Association (SIMA), and the International Association of Skateboarding Companies (ISAC). He is a recognized expert for trade magazines and publications in the branding, fashion and apparel space.