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In ATL – Got Distribution?

You are cordially invited to NARIP’s

Got Distribution?

Digital and Independent Distribution Secrets Revealed

on Thursday, January 27, 2011

in Atlanta

For those who want to get and make the most of digital and/or independent distribution, NARIP presents this program to help understand the process.

With the array of possibilities available to distribute music today, he who succeeds is the one who manages his options best. How do you maximize distribution via the many avenues available, and integrate physical (independent), digital and mobile? With special emphasis on digital and independent distribution and how to make the best deal, our experts share their knowledge on this vital and fast-developing area.

You will learn low-cost (or no-cost) ways to get digital and independent record distribution, sales arrangements, payment terms and other important deal points – everything you need to achieve sales success.

Learn the best distributors for your genre of music, how to approach them, and how to get the best deal and achieve maximum exposure for your product.


GUEST SPEAKERS (scroll down for speaker profiles):

Jesse James Dupree, Founder, Mighty Loud Entertainment, Lead Singer of Jackyl

Rich Masio, Founder, The Department of Public Works
Doug Wiley, RED Distribution, VP Independent Sales & Marketing


Thursday, January 27, 2011

6:00 p.m. – Registration and networking

7:00 p.m. – Program begins

8:15 p.m. – Break

9:30 p.m. – Program ends


Artist Managers, Producers & Artist Reps

Record, Distribution & Music Publishing Executives

Attorneys and CPAs

Anyone seeking to get digital and/or independent distribution or enhance and make the most of a current deal.


SAE Institute of Technology
215 Peachtree Street NE, Suite 300

Atlanta, GA 30303

Enter building from Andrew Young International Blvd. (behind Hard Rock Cafe). Latecomers please ring buzzer for entry.

Click here for map.


Closest paid parking deck is on Andrew Young International Blvd. Or take Marta train to Peachtree Center Station and walk to SAE Institute from there.


FREE for NARIP Members

$25 for Non-members

$75 for lawyers who wish to receive MCLE credit (includes admission). Select Premium option below. MCLE accreditation pending.



1. Online: (just scroll down)

2. Phone: 818-769-7007

3. Walk-up (if space permits)

Advance RSVP encouraged.

Pre-paid admission guarantees seating.

No refunds.

We appreciate your cooperation.


Call us at 818-769-7007 or email


Jesse James Dupree, Founder, Mighty Loud Entertainment

Lead Singer of Jackyl

Full Throttle Saloon, Entertainment Director

Series Executive Producer

It should come as no surprise that one of the hardest working frontmen in rock and roll is as active behind the scenes as he is onstage. Jesse James Dupree is well known as the chainsaw-wielding leader of southern rock staples Jackyl, but over the last decade he’s steadily built a multimedia empire – Mighty Loud Entertainment. Jesse and his multi-faceted entertainment company, Mighty Loud have created and Executive Produced the smash TruTV series Full Throttle Saloon, a behind-the-scenes look at what it takes to run the world’s biggest biker bar in Sturgis, SD. Full Throttle Saloon was a top 5 cable program and pulled the highest ratings to date for the Turner network’s TruTV. Dupree previously acted as creator and Executive Producer of the Emmy-nominated MTV series Two-A-Days, and numerous pay-per-view specials including Sturgis Exposed and Mardi Gras Exposed, and the Dirt Poor Comedy Show. A versatile player in the entertainment industry, Jesse James Dupree is the General Manager for Kiefer Sutherland’s entertainment company, Ironworks, and a consultant for New West Records, best known for its roster which includes artists such as Dwight Yoakam and Kris Kristofferson, and the Live From Austin, TX series. In 2006, Mighty Loud started its own record division in partnership with Universal / Fontana. Mighty Loud’s marketing division works regularly with Crunk Energy Drink, Zippo Lighters, and Budweiser. Jesse has launched his own line of beer, Jesse James America’s Outlaw Beer which is featured prominently in the upcoming season of Full Throttle Saloon.

Rich Masio, Founder, The Department of Public Works

With over 2 decades of experience in the digital and physical worlds, last year Rich departed a six-year tenure from the world’s leading digital distributor IODA to launch his consulting practice, The Department of Public Works. His clients include media companies that require digital and mobile strategy, distributors and record companies, and his services include domestic and international licensing for physical and digital deals.
In 2005, after spending four years in leadership roles at two independent physical distributors, Big Daddy and Sheridan Square’s Musicrama/MDM Division, Rich joined IODA in its infancy. Traveling around the world, Rich licensed and managed top catalogs for digital distribution deals, including mobile and marketing support. He led the development of IODA’s foray into digital video distribution where he supervised content acquisition and helped strike deals with Apple, Netflix and Amazon while leading the company’s internal teams to support the category.
Before IODA, Rich spent time at two other seminal online music companies, SonicNet and He worked for SonicNet, one of the earliest music social Web sites, which launched on the World Wide Web in April 1995. He worked in media relations, online marketing and managed monthly feature Action Ready Singles. He was Associate Producer of the Tibetan Freedom Concert’s online webcast in 1996, the first online event of its kind. SonicNet was sold to Prodigy Online during Rich’s tenure and ended up as part of Liberty Media and then Viacom/MTV Interactive. In 1997, Rich joined as its 36th employee (the company ended up with over 450). Rich led product teams to expand editorial and merchandising areas, and supervised those teams before going on to help create what was then the first co-op advertising program for online music retail. He also helped CDNOW with its relationships with the major record companies and distributors. He settled into a business development role before CDNOW was sold to Bertelsmann in 2001. Prior to CDNOW, Rich was GM of Vermont-based indie rock label Safehouse which featured artists such as Half Japanese, Southern Culture on the Skids, The Volebeats and other alt-country and punk rock bands. Prior to SonicNet, Rich was a publicist at Formula PR where he touched the lives of clients such as Marilyn Manson, Nine Inch Nails, Wolfgang Press (one of Rich’s all-time favorite artists), Live and others. He was involved in New York City nightlife and music culture as a DJ at Pyramid and Limelight, co-published fanzine Oculus, produced live music events at CBGB’s, Under Acme and Tramps, and as a music journalist wrote for New Review of Records, Paper, Billboard, Request, B-Side and Raygun.

Doug Wiley, RED Distribution, VP Independent Sales & Marketing

Doug Wiley is a 30 year veteran of RED, an Artist Development Company and a division of
Sony Music Entertainment, responsible for all RED sales and marketing
efforts at independent retailers across the country. Wiley oversees national
staff of independent retail sales & marketing reps and works closely
with RED marketing and RED labels to design and implement effective
retail programs and promotions with individual retailers and coalitions.
He has dealt with all types of retail, wholesale, and
mass merchant accounts during his career.


The Department of Public Works

RED Music

SAE Institute


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Date Jan 27, 2011
Event In ATL - Got Distribution? Digital & Indie Secrets Revealed
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