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In Atlanta – Modern A&R

NARIP Presents:

Modern A&R & Talent Acquisition Practices
Play your music for A&R Execs

With Serge Durant, Raychel Jones & Kevin Shine

Wednesday, October 15, 2014

Jump to registration below, click here.

Join us for this eye-opening panel on Modern A&R. Our guest experts will discuss hit-making, major label talent acquisition practices, the future of A&R, and they will provide live feedback to music presented to them (details below).


  • What types of music work best for majors and indies…and what they avoid.
  • How cultural trends affect signings, releases and marketing.
  • Making the right record: selecting producers and the team.
  • The importance of touring to developing artists.

Join us to hear from these industry experts!


Our inaugural NARIP A&R Session with Ron Fair, Chief Creative Officer / Executive Vice President – Virgin Records America (Christina Aguilera, Black Eyed Peas), launched NARIP’s series with some of the best A&R executives in the business today. At each NARIP A&R Sessions, A&R execs listen and respond to material presented to them. Scroll down for more details and short video.


NARIP Members Get Feedback To Music From Guest Experts. A limited number of NARIP members have the opportunity to have one (1) song played live at our event to receive direct feedback from our guest experts. Only NARIP member material will be selected to receive feedback (one submission per member). To have YOUR (or your artist’s) material critiqued, fill out the form you receive in the auto-responder when your online registration is complete.

  • Only NARIP member material (or NARIP member client material) will be accepted. If you’re not a NARIP member yet, what are you waiting for?! Receive many benefits of NARIP membership for as little as $9.95 per month, join here now.
  • Your track MUST be submitted in advance using the submission form you will receive when your online registration is complete.


SPECIAL GUEST SPEAKERS (scroll down for speaker profiles)

Serge Durand, A&R Consultant, Atlantic Records / Jermain Dupri’s So So Def Management

Raychel Jones, I Beat Daily

Kevin Shine, The F.I.R.M., Executive Consultant / A&R for Reckless Recording / Universal

Rich Rolyn, Beautiful Noyze, NARIP Board Member (moderator).


Thank you to SAE Institute for hosting our event!


Wednesday, October 15, 2014

6:30 p.m. – Registration and networking

7:00 p.m. – Program begins

8:15 p.m. – Break

9:30 p.m. – Program ends


SAE Institute of Technology

215 Peachtree Street NE, Suite 300

Atlanta, GA 30303

Enter building from Andrew Young International Blvd. (behind Hard Rock Cafe).

Latecomers please ring buzzer for entry.

Click here for map.


Closest paid parking deck is on Andrew Young International Blvd. Or take Marta train to Peachtree Center Station and walk to SAE Institute from there.


Artist Managers, Producers & Artist Reps

A&R, Artist Development and Marketing Executives

Record, Distribution & Music Publishing Executives

Anyone seeking opportunities in the modern music business.


$15 NARIP Members

$25 Non-Members


1. Online: (just scroll down)

2. Phone: 818-769-7007

Advance RSVP encouraged.

Pre-paid admission guarantees seating.

No refunds.

We appreciate your cooperation.


Because you are registering for this program, we offer you the opportunity to pre-order the MP3 recording of the program for only $20 (regularly $39.95). This will also include digital copies of documents distributed at the program. This program will cover a great deal of information, and so you won’t have to worry about taking notes! To pre-order now, select the Premium Ticket option below, the mastered recording will be emailed to you within 2-3 weeks after our program (if not sooner).


NARIP proudly presents A&R Pitch Sessions. Meet the industry’s top A&R execs, pitch them music for their current needs and artists who take outside material in an intimate setting, and receive their immediate feedback. More dates announced soon!

Watch this 7-minute video of recent NARIP A&R Pitch Sessions and hear the results!



Call us at 818-769-7007 or email mary AT narip DOT com.




A&R Consultant
Atlantic Records and Jermain Dupri’s So So Def Management

Raised in Jamaica Queens, NY, never once did this ALL-CITY basketball player Serge Durand think that his love for music would turn into a successful career. After moving to Atlanta to attend Clark Atlanta University, he met recently retired Bad Boy recording artist Ma$e, which gave him his first look at the ins and outs of the music industry. Upon Ma$e’s return to rap in 2004, Serge assisted him which entailed being in the studio with the hitmaker / songwriter day and night. Watching Ma$e create sparked Serge’s interest in A&R. He credits his “Ear for a Hit” to Ma$e. In 2005, a chance encounter with producer NO I.D would be the first of many new open doors for Serge, who went on to manage NO I.D. Two years later, one meeting led to another and the legendary Jermaine Dupri hired Serge as the Creative Director of A&R of his publishing company Dieniahmar Music Publishing. Dieniahmar’s roster includes award winning songwriter Cristyle (Mariah Carey “Touch My Body”), Nitt i(Young Joc “It’s Going Down”), Natural Disaster (Soulja Boy “Turn My Swag On”), L Roc (Usher “Yeah”, Nelly “Grillz”), Marvelous J (Rocko “This Morning”), Marcus John (Day 26 “I Need That”), Free Agentz, and Young Juve. Countless hours spent in Atlanta studios placing songwriters with producers, looking for the next big thing finally paid off when Atlantic Records Executive Vice President of A&R, Mike Caren caught wind of Serges’ hustle and work ethic, and him as an A&R Consultant in 2009. As he continues to work on projects for artists such as T.I., Plies, Trey Songz, Pleasure P, and Flo-Rida he strives to be the best at what he does. Never complacent, he is eager to change the game and offers advice to anyone who will listen. Currently Serge works with Jermain Dupri’s So So Def Management company and manages a team of producers.


A&R Management

While still in college, Raychel Jones founded A&R Management to manage local upcoming talented artists, producers, and songwriters and assist them to achieve their career goals. She also got her first industry job at that time as a college marketing rep for SoSo Def and Interscope Records. She coordinated meet and greets, radio interviews and marketing campaigns for Interscope artists such as Keyshia Coles, Robin Thicke, Souljah Boy, Rick Boy, Keri Hilson and others. Her senior year feeling the need to fill a void for producers, she created I Beat Daily and the Official Producers Battle was established. The event created a platform for upcoming producers to showcase their talents for industry executives. I Beat Daily grew as the largest and most anticipated event not only for producers but also for artists and music lovers in Virginia. The event has expanded to Raleigh, NC and Atlanta, GA, now a meeting point for upcoming producers and major label executives. I Beat Daily has garnered participation from Atlantic, Interscope, Sony, and Epic. Kalief Brown (APG), Tano (Song BMG), and Razhjah (A$AP Ferg “Let it Go”) are just couple of producer who have came up from I Beat Daily. Raychel also worked with Ray Daniels, VP of A&R for Epic Records, in addition to his management company R.A.Y.D.A.R, home to Epic recording artist Curtis Fields and hit songwriters Rock City. Currently Raychel manages producer Razjah who produced the latest single for A$AP Ferg (Let it Go).


The F.I.R.M., Executive Consultant/A&R for Reckless Recording / Universal

A native of Chicago, Kevin Shine is CEO of the F.I.R.M., an
entrepreneur, music industry executive / consultant and professor of
music studies. He is known for his contribution as an educator to
Columbia College in Chicago, where he taught music classes and was responsible for 70% of the students obtaining employment or internships in the music business. He is a recipient of the Outstanding Service Award presented to him by the college in recognition of his commitment
in training and teaching students. Kevin also lectured at New York
University (NYU) on contract negotiations, and speaks at industry
conferences nationwide. He mentors up-and-coming artists who aspire to
be in the business of music, as well as assisting with the early
development of careers of established artists like Kanye West, Da
Internz and Kevin Shek’spere Briggs, to name a few. As an A&R
consultant, Shine has contributed his skills on R&B singer, R. Kelly’s
Grammy nominated “Untitled” album, secured a major record deal for Jive
Records artist Jacob Latimore, and has recently worked with Grammy Award
winning gospel singers Ann Nesby and Kim Burrell. Shine is currently
working with Reckless Recordings/Universal as a Executive Consultant /
A&R, developing his own music-related TV show. He is creator of Writing
Sessions America, ATL (#WSAATL) Unplugged “mixer” at Apache Café in
Atlanta, for singers and songwriters who network with a common goal to
bring more balance back to music culture. Kevin’s motto is “always be
humble, stay focused, yet F.I.R.M.

Beautiful Noize, NARIP Board Member (moderator)

A native ATLien, Rich has been a fixture of the Atlanta music scene for
years. Starting out as a Mixtape & Talent Show DJ, his natural
progession into production was inevitable. He founded a production
company (Beautiful Noyze) and also runs a project studio (Ammo Lounge
Studios) and Blog (The Rolyn Report). Professional Associations include:

Note New Date

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Date Oct 15, 2014
Event In Atlanta - Modern A&R & Talent Acquisition Practices
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Non-Member Tickets: @ $ 25.00
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