In AZ – How To Market & License Music For Film & TV

According to Billboard magazine, among the 100 ways for music to receive exposure and cut through clutter, 7 of the top 10 ways include song placement. Music placement has increased dramatically in importance with the proliferation of media channels, and the competition is fierce as more artists and their reps seek licensing opportunities.

Success in synch licensing requires relationship-building, patience, organization, follow-up and understanding the needs of the music buyer.

In this NARIP program, four experts who have collectively secured thousands of placements will discuss strategies and information sources they use to exploit their catalogs and share tips on how to pitch and place music in television, films as well as in movie trailers, video games and advertising.

They will also discuss how to make music more attractive to buyers, where to find them and how to put yourself in line for the most favorable possible deal.

Most importantly, you will learn how to make and close these deals… and keep music buyers coming back for more.

NARIP programs on this topic have been a hit and/or sold out in every city where we have conducted it.

Get educated about the art of music placement!

YOU WILL LEARN

• How to prepare a recording to increase impact and marketability
• What music buyers look for and how to approach them
• Making the pitch: necessary elements
• Important deal points and legal documents required
• Budgets and fee ranges
• Things to avoid
• Closing the deal
• How a recording and song is owned
• Typical flow of earnings from a TV placement
• How to get paid

Sample license agreement will be distributed at event.

Don’t miss this insider’s peek at the music placement realities of the fastest-changing business in the world. Most importantly, this program gives you practical information you can apply immediately to make better pitches and land placements NOW.

GUEST SPEAKERS


Michael Davenport, CEO, Expressive Artists

David Hilker, CEO, Whirled Music Publishing, Inc.

Cindy Rosmann, Owner, Fuze Artz LLC

Les Scott, Director of Catalog Licensing, Source Q Boutique and NARIP Board Member

WHEN


Tuesday, March 23, 2010

6:00 p.m. – Registration and networking

7:00 p.m. – Program begins

8:15 p.m. – Break

9:30 p.m. – Program ends

WHO SHOULD ATTEND


Producers, Artist Managers & Artist Reps

Record & Music Publishing Executives

Concert Promoters, Agents, Tour Managers

Anyone seeking to create revenue and profile through placements.

WHERE


Mesa Community College

1833 W. Southern Ave.

Navajo Room

Mesa, AZ 85202-4822

Click here for directions.

REGISTER NOW


$10: NARIP Members

$25: Non-members

SPECIAL BONUS

Congratulations! You made a wise choice, and you’ll enjoy this NARIP program. Because you are registering for the program, we offer you the MP3 recording for only $20 more (regularly $39.95), a savings of $19.95. Please select the “Premium Ticket” option below if you’d like to add the MP3 to your order.

3 WAYS TO REGISTER


1. Online: www.narip.com (just scroll down)

2. Phone: 818-769-7007

3. Walk-up (if space permits)

Advance RSVP encouraged.

Pre-paid admission guarantees seating.

No refunds.

We appreciate your cooperation.

QUESTIONS?

Call us at 818-769-7007 or email info@narip.com.

ABOUT THE SPEAKERS:

Michael Davenport, CEO, Expressive Artists

Michael Davenport started his career in film at the age of 14 working as an assistant to notorious director Sam Peckinpah on the set of Convoy. After similar stints with directors Sam Fuller (The Big Red One) and Mark Robson (Avalanche Express) he graduated high school in New Mexico and moved to Los Angeles to work for television producer Tom McDermott (Four Star Entertainment) on the CBS movie Mazes & Monsters starring Tom Hanks. When McDermott ventured into television syndication, Michael followed him to Southbrook Entertainment where properties included Lassie and The Lone Ranger series.In 1987, Michael’s lifelong interest in music brought him to the world of recording working with rock acts Ozzy Osbourne, Scorpions, Whitesnake, Eddie Money and Emerson, Lake & Palmer while managing record producer Keith Olsen’s (Fleetwood Mac, Pat Benatar, Foreigner) Goodnight L.A. Studios in Los Angeles. This eventually led to management of recording artists and world-class record producers. Since that time Michael has secured recording and publishing contracts for numerous artists and received more than 150 gold and platinum sales awards for his participation on albums by Santana, Guns ‘N’ Roses, Blue Man Group, David Bowie, Slipknot, AC/DC, Ricky Martin and the motion picture soundtracks for 8 Mile, American Pie, Armageddon, City of Angels, Spawn, The Scorpion King, I Am Sam, The Matrix Reloaded and South Park. His producer/engineer clients have received numerous Grammy awards and nominations. Michael recently added the title music supervisor to his career credits with the upcoming films Adventures of a Teenage Dragonslayer and Intrepido. Michael lives in New Mexico where he owns and operates Expressive Artists, a full-service music supervision and management company. Michael is available for private consultation. Contact: 505-266-7000

David Hilker, CEO, Whirled Music Publishing, Inc.

Music industry veteran David Hilker is co-founder and CEO of Whirled Music Publishing, Inc. WMP’s core business is licensing its content to the television, film and advertising industries. The company generates thousands of placements yearly via relationships with key decision makers. Select 2010 credits include: Television – Cold Case (CBS), Accidently On Purpose (CBS), How I Met Your Mother (CBS), Brothers & Sisters (ABC), The Middle (ABC), Dollhouse (Fox), Parks & Recreation (NBC), One Tree Hill (WB), Sons Of Tucson (FX), Psych (USA), Crash (Starz), Bloodletting & Miraculous Cures (HBO), Tool Academy (VH1), E! True Hollywood Story (E!). Independent film – Remember Me, The Irishman, The Art of Stealing. Advertising – Comcast Cable, Down Under Chardonnay, Denny’s and Bud Light.

Cindy Rosmann, Owner, Fuze Artz LLC

Cindy Rosmann founded Fuze Artz in 2007 on the heels of a decade at Groove Addicts where she built the company’s music publishing and licensing division. Returning to her entrepreneurial roots, she now integrates talent and publishers that span the globe into her new venture and produces brand-specific audio strategies for film, TV and new media. Collaborating with top media clients and music labels, Fuze Artz creates solutions for the content and delivery issues facing today’s entertainment marketers and music publishers. Focusing on new media and technology that provides artists, music publishers and composers with strategies to market digital content in a multi-platform world, Fuze Artz also creates original music for network branding, promos, trailers, main titles, IDs and entertainment plus music licensing, music supervision, clearance and sonic branding.

Rosmann served as VP and General Manager at Groove Addicts, overseeing and expanding the company’s licensing and publishing division domestically and in the 30 countries where its music is distributed. Joining the company in 1997, Rosmann grew the division’s revenue at a rate of 40% annually until 2001. Responding to the challenges of the dot.com bust, SAG strike and 9/11, Rosmann aggressively launched niche product lines generating multiple revenue streams and turned her attention to getting music on the Web. This strategy worked to dominate market share in a crowded field of music publishers vying for this business. Rosmann was responsible for acquiring content, continually expanding the catalog’s reach into foreign markets which included attracting representation in North America of music from top publishers from around the world. Managing the sales and support staff, Rosmann also worked closely with recording and performing artists. This included bringing new and emerging talent to the company roster, and producing and packaging music for motion pictures, two soundtracks, trailers, video games and advertising campaigns, music libraries and original scores for spots and promos. In the last decade, Rosmann immersed herself in new technologies in an effort to protect copyright assets and provide clients with music in an increasingly digital world. This included using audio watermarking, digital royalty streams, meta-data encoding, retooling and launching the company’s interactive Web sites and bringing new catalogs, like the trailer composer scoring series FULLTILT, to market.

Rosmann came to Groove Addicts from a career in public relations and marketing, previously owning and operating her own consulting firm. Her background includes extensive work for cable industry clients such as Lifetime Network and the NCTA. Rosmann is a member of ASCAP, BMI, SESAC performing rights organizations; PROMAX, an international organization providing education, recognition and interaction for promotion, marketing and design professionals in electronic media; NATPE, National Association of Television Program Executives; AIMP, Association of Independent Music Publishers; CCC, California Copyright Conference; I3DS, a new international 3D Society formed by John Landau, Jim Chabin and Jeffrey Katzenberg to advance the achievement of professionals working in the arts and technologies of Steroscopic 3D. Rosmann is very active locally in the arts community, serving as Chairperson of the Santa Monica Malibu Unified School District Visual & Performing Arts Advisory Committee and working in support of the District’s FOR THE ARTS endowment.

Recent highlights include creating new Promo IDs for the Bravo network launching a new web music search engine; placing “Beautiful Tree,” a song from the Fuse Artz Artistz catalog as the Main Title Theme for the CBS/Warner Bros new show, “Life Unexpected” premiering airing on The CW Network; “Devisitate” from Game Time Glory: The Next Season licensed for the “Clash of the Titans” trailer campaign, due to hits US theaters nationwide in March 2010, plus numerous game, advertising and TV show custom scores and song placements.

Les Scott, Director of Catalog Licensing, Source Q Boutique

Les Scott is a veteran of the music industry and is uniquely positioned to help NARIP members in Phoenix identify opportunities within this business. His publishing company Source Q Boutique specializes in music placement in film & television, and currently represents over 350 writers/artists. SQB is exclusively marketed through its alliances Crucial Music Group, Fuze Artz and Expressive Artists. Mr. Scott consults on intellectual property and other legal matters such as band agreements, record contracts, writer collaborations, performance releases, cue sheets and other custom agreements. As a producer, he is commissioned to write and produce songs for such companies as BMG, FirstCom, Universal Music Group and Network, and has produced over 125 artists/bands in all genres. He knows the current buyers of music and what type of music is in demand. With his hands-on practical knowledge of how music makes money, Mr. Scott understands the marketplace and can offer insight to writers and artists on what they need to know. Mr. Scott is available for private consultation. Contact: lesscott@fastq.com or 480-585-2554.

SOURCES FOR MORE INFO:

www.expressiveartists.com

www.fuzeartz.com