How To Make & Monetize Covers (legally) on YouTube

Over 400 years of content are scanned every day on YouTube, and the site has become a leading indicator in music popularity. A video trends, download sales follow and can trigger reaction at radio.

But how to harness and use this massive tool to monetize music? NARIP presents this program to explain how and provide practical guidelines with guest expert Rene Merideth of Exploration. From the anatomy of a video to FREE administrative tools for global distribution, you will learn essential information on how to grow and profit from Youtube.

You Will Learn:

• How to create an account on YouTube
• Metadata: how to do it right
• Subscribers vs. views: what’s more valuable and why?
• How do ads generate revenue?
• Do channel owner choose ads?
• How, when and from where does money flow to creators?
• Multichannel networks vs. distribution companies: what’s the difference?
• A step-by-step explanation of how creators maximize presence and revenue
• Audio finger-printing: what is it and how does it work?
• Reasonable expectations

THANK YOU

Special thanks to Jessica Ramos and Bridget Gardiner at SAE Institute of Technology for their help organizing this event.

ABOUT RENE MERIDETH


Rene Merideth is co-founder and COO of Exploration, a business class search and comprehensive YouTube CMS management company. She is also a consultant for several other small songwriters, publishers and new media companies around the globe. Prior, she was the VP of Operations at AdShare.tv, Director of Licensing/Head of West Coast Licensing for BMG Chrysalis and Bug Music, and Manager, Mechanical Licensing for Windswept Holdings. Rene started her career in the country churches of Southern Missouri as a roadie for her Grandfather’s gospel music band. She worked with various acts of all genres in the St. Louis area until she headed off to college receiving a BA in Music Business from Belmont University in Nashville. While working across many aspects of the industry, she found her niche in artist management and music publishing. Moving to Los Angeles, she started with Windswept Publishing and survived two high profile mergers to become Head of West Coast licensing for BMG. Over the years, she has worked on music by artists including Alison Krauss, Vince Gill, Kings Of Leon, KISS, Bruno Mars, Beyonce, Eminem, Pink and Pete Townshend among others. In 2012, she founded her consulting firm, Red Dragon Management, with the goal of educating artists / songwriters and helping the little guys have a voice in the industry. Rene received Certified status from YouTube in 2013. Additionally, she is on the Board of Directors for LA Women In Music and is a member of NARAS, ASCAP, AIMP and the California Copyright Conference.

WHEN


Thursday, May 1, 2014

6:30 p.m. – Registration and networking

7:00 p.m. – Program begins

8:15 p.m. – Break

9:30 p.m. – Program ends

WHERE


SAE Institute of Technology

6565 W. Sunset Boulevard

Suite 280, Classroom D

Los Angeles, CA 90028-7205

DIRECTIONS & MAP


Major cross streets: Sunset and Cahuenga. Click here for map. Enter main lobby of building and take elevator to second floor, Suite 280 (Classroom D).

PARKING

$10 flat rate after 6:00 p.m. in the 6565 building lot.

$6 parking in church lot at Sunset & Cassil (enter from Selma, behind church) – lot closes 11pm

Metered street parking but be sure to read signs carefully

NOT IN LA? ATTEND VIA GOOGLE HANGOUT

If you can’t be here in person, join us via Google Hangout. If you have questions about this, please call or email Mary Bee at 818-769-700 or mary@narip.com.

WHO SHOULD ATTEND


Artist Managers, Producers & Artist Reps

A&R, Artist Development and Marketing Executives

Record, Distribution & Music Publishing Executives

Anyone seeking placement opportunities in trailers, film and TV promotional campaigns.

QUESTIONS FOR SPEAKERS?


Submit YOUR questions to be addressed during our program, via Twitter and follow us now: @NARIP. Submit questions in advance and / or during the session. Official event hash-tag is #NARIPTube

FOLLOW US, LIKE US, LOVE US!

TWEET ABOUT OUR SPEAKERS & EVENT

• @NARIP
• @TessTaylor
• @dragonrider09
• @explorationio
• Official Event Hashtag: #NARIPTube

COST

• $20 NARIP Members who attend in person
• $40 Non-Members to attend in person or watch online *
• FREE for NARIP Members who attend via Google Hangout **

* Non-members, please indicate in the COMMENTS section of our online registration form below if you wish to watch live online or attend in person.

* * IMPORTANT: NARIP Members please RSVP to Webinar * * HERE

. NARIP Members may “attend” for FREE online by visiting NARIP.com at 6:45 p.m. PST on event day where a link will be provided to view NARIP’s program live online.

BONUS

Because you are registering for this program, we offer you the audio for only $20 (regularly $39.95) which will include all handouts in digital form. Just select “Premium Ticket” option below when registering, and you will receive the audio and all related documents within a week or less of the program date.

Current NARIP members who wish to watch our live stream online and pre-order audio of this program at discounted rate, simply buy a member-priced ‘in person’ ticket at the $20 NARIP member rate and indicate
in the COMMENTS section that you are paying for an audio pre-order.

NOT A NARIP MEMBER?

Not a NARIP member yet? Then what are you waiting for? Join NOW for as low as $9.95 per month.

2 WAYS TO REGISTER


1. Online: narip.com (just scroll down)

2. Phone: 818-769-7007

Advance RSVP encouraged.

Pre-paid admission guarantees seating.

No refunds.

We appreciate your cooperation.

REGISTRATION OR OTHER QUESTIONS


Call us at 818-769-7007 or email mary AT narip DOT com.


SOURCES FOR MORE INFO

• Exploration
• Article: How To Make & Monetize Covers (legally) on YouTube
• YouTube
• NARIP
• SAE Institute of Technology