NARIP markets & monetizes music | Learn Network Access Opportunity

In LA – Modern A&R: What You Need To Succeed And How To Make The RIGHT Record

NARIP Presents
Modern A&R: What You Need To Succeed

And How To Make The RIGHT Record

on Tuesday, July 30, 2013 (7:00 p.m.)
at LAMA College for Music Professionals in Pasadena, CA

Jump to registration below, click here.

What IS A&R and why does it matter to your success?

A&R is not only critical to the opportunities created for new talent, industry growth and the creation of new jobs, it is THE most critical decision in the record industry. Every investment a record company makes is triggered, directly or indirectly, by an A&R decision.

In this NARIP program, A&R and artist development experts Mark Mazzetti and Michael Carey (who is also a producer) will discuss how they have helped to create and sustain careers for superstar and indie artists (including Sting, Janet Jackson, Dishwalla, Aaron Neville, John Mayer, Robbie Williams, Will Smith, Rascal Flatts and others), guiding their careers to hit singles, platinum sales and global success.

No matter how successful, an artist will ALWAYS benefit from the objective, informed opinions of A&R executives who help craft rough cuts into smash hits.


  • Framing the picture: how to develop all elements necessary to make a great record
  • Does anyone need “A&R” anymore? (often aspiring artists spin their wheels without the benefit of strategic vision of experienced music pros)
  • How to determine direction: song choice, production style, aesthetics
  • How to create hit songs:writing, co-writing or finding outside material
  • Recording, mixing, mastering: process and direction


  • Setting realistic goals
  • How the A&R process can help make the RIGHT recording
  • A&R for ANY artist…a must-have
  • The relationship between record company (if any) and talent in the Internet Age
  • How to improve a song, and increase its impact and marketability
  • Necessary creative elements to sell music and establish a career

Don’t miss this insider’s peek at the artistic and economic realities of the fastest-changing business in the world. Most importantly, this NARIP program gives you practical information you can apply immediately to create a better record NOW.


Our speakers have agreed to listen and provide feedback live at our event to a few tracks submitted by attendees. These limited slots (one song per person) are available on a first-come, first-served basis and NARIP members will be given priority. When your online registration is complete, you will receive further directions in the registration auto-responder if you wish to submit a song for consideration (there is no additional fee to submit).


  • Michael Carey, Founder & Creative Director, Resonation
  • Mark Mazzetti, President, Record Company In A Box
  • Tess Taylor, NARIP President, panel moderator


Michael Carey, Founder & Creative Director, Resonation

Michael is a Los Angeles-based producer and songwriter who has worked with platinum selling artists including British pop icon ROBBIE WILLIAMS, WILL SMITH, J.R. RICHARDS of the multi-platinum alt-rock band DISHWALLA, SANTANA vocalist ANDY VARGAS, DESMOND CHILD and RASCAL FLATTS. Recent works include remixes for Russian rockers LOUNA and Blue Note sensation JOSE JAMES. As founder / Creative Director of the boutique music house Resonation he’s been tapped by some of the world’s leading advertisers, TV networks and film studios to create music for award-winning ad campaigns, TV themes, trailers and motion picture soundtracks for clients such as Coca Cola, Exxon, General Mills, Outback Steakhouse, TBS, NBC, ABC, Miramax, Disney and Buena Vista, TBWA\Chiat Day, BBDO, and McCann Worldwide. Michael believes that music has a unique power to connect and inspire, and welcomes each project as an opportunity to push the envelope in new and creative ways.

MARK MAZZETTI, President, Record Company In A Box

Mark is an internationally respected music executive and producer with a history of creating Grammy Award winning records which have sold over 40 million copies worldwide. Mark has held positions as Executive VP of A&R at A&M Records and Executive VP and Special Assistant to the Co-Chairman and President of A&M Records. Most recently Mark has been VP Artist and Business Development at Mark has served as A&R executive for artists including STING, JANET JACKSON, AMY GRANT, DISHWALLA, AARON NEVILLE as well as for JOHN MAYER (Sony/’Room For Squares’ album), ELTON JOHN’s “Made In England” (Rocket/single) among others. Mark’s current roster of artists in development at Record Company In A Box include THE WRECKING, ERIC EDEN, MAGDALENA, STEREOSPREAD, JUSTIN WINOKUR, MARY BEE and several new songwriters..


This is NOT a technical discussion. NARIP’s program will focus on putting the most important creative elements in place, the right questions to ask, and how to come forth with the best possible creative product.


Special thanks to Michael Packer and Tom Aylesbury at LAMA, and to Rick Garcia.




Tuesday, July 30, 2013

6:30 p.m. Registration opens

7:00 p.m. Program begins

8:15 p.m. Break

9:30 p.m. Program ends


LAMA College for Music Professionals

370 South Fair Oaks Avenue

Pasadena, CA 91105

Tel: (626) 568-8850


Parking is FREE.

Or go Metro! The Metro Gold Line’s Del Mar stop is a 3-minute walk from LAMA, click here for details.


If you can’t be here in person, at most locations we can accommodate pitching via Google Hangout, or we can present material and provide the guest music supervisor’s feedback to you directly. If you have questions about this, please call or email Mary Bee at 818-769-700 or


Artist Managers, Producers & Artist Reps

A&R, Artist Development and Marketing Executives

Record, Distribution & Music Publishing Executives

Anyone seeking placement opportunities in film and film promotional campaigns.


$10 for NARIP members

$30 for non-members


For an extra $20, receive an MP3 recording of the session to download and listen to at your leisure.



LAMA College For Music Professionals

Michael Carey


Record Company In A Box

Resonation Music


818-769-7007 or

Space is limited, register now!

NARIP. Career acceleration.
Get connected. Stay connected.


The National Association of Record Industry Professionals promotes
career advancement, education and good will among record executives.


Date Jul 30, 2013
Event In LA - Modern A&R: What You Need To Succeed (and how to make the RIGHT record)
NARIP/LAMN Member Tickets: Login above to get member price
Non-Member Tickets: @ $ 30.00
NARIP/LAMN Member Premium Tickets: Login to get member price
Non-Member Premium Tickets: @ $ 50.00
$ 0.00
First Name *
Last Name *
Email *
Daytime Phone Number *
Twitter Handle
How (or from whom) did you hear about this event? *
Please enter name(s) of attendees as you would like them printed on the name badges.
Validation *

Clicking the REGISTER button takes you to Paypal to complete your purchase. You need NOT have a PayPal account (NARIP uses PayPal as its payment agent). All major credits are also accepted.