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In Paris – How To Place Music In Hollywood Films, Television & Trailers

You are invited to NARIP’s

How To Place Music In Hollywood Films, Television and Trailers

A Panel Discussion

with Music Supervisors Andrea von Foerster and Marcy Bulkeley

on Wednesday, April 3, 2013 (10h)
at Espace Oscar Niemeyer in Paris, France


Jump to registration below, click here.

The focus on placing music in film, TV and trailers and other media has skyrocketed. Placements are the new radio, and in this special program NARIP brings two of the most prolific users of new music from Los Angeles, music supervisors Andrea von Foerster (Chronicle, Grey’s Anatomy, The O.C.) and Marcy Bulkeley (Hangover, Inception, World War Z, Sponge Bob).

Both von Foerster and Bulkeley actively seek new music for current projects. Music will presented to them in Paris for this purpose. Placing music in film, television and trailers can be a lucrative and important part of developing an artist to recognition and success. When music, artists, films and television shows succeed, they bring enormous economic benefits to their creators, collaborators and countries.

We will discuss marketing music for film, TV and trailers to make it more attractive to buyers, where to find them and how to put yourself in line for the best possible deal.

These experts come to Paris to give you the inside track on how and where they look for new music, how to penetrate the American market and what leverage you have to negotiate the best possible deal.


  • Current projects seeking music
  • Favorite sources for new music
  • The right time to make a deal

Also major areas of negotiation, including:

  • Key deal points
  • Fee ranges
  • Clearances
  • Things to avoid
  • Closing the deal


  • Case studies: what works, what doesn’t and why
  • Making the pitch: necessary elements
  • Timing
  • What music buyers such as music supervisors, ad agencies and gaming companies really look for
  • How to increase the impact and marketability of music

Sample agreement will be provided at event.

GUEST SPEAKERS (direct from * Los Angeles – scroll down for speaker profiles):

  • Marcy Bulkeley*, Music Director, Big Picture Entertainment
  • Andrea von Foerster*, Music Supervisor, Firestarter Music
  • Tess Taylor*, NARIP President (moderator)
  • Romain Vivien, MD France, Believe Recordings – Believe Digital (co-moderator)


Wednesday, April 3, 2013

9:00 a.m. Registration and networking

10:00 a.m. Panel begins

11:15 a.m. Break

12:30 p.m. Panel ends


Artist Managers, Producers & Artist Reps

Record & Music Publishing Executives

Producers, Performing Rights Organizations

Licensing & Film Professionals

Anyone seeking to create or enhance revenue from music licensing in film, television, trailers and promotional campaigns.


Espace Oscar Niemeyer

2, Place du Colonel-Fabien

75019 Paris France

Click here for map.




1. Online (just scroll down) using PayPal or any major credit card (you need not be a PayPal member)
2. Call +33 (0) 1 72 77 43 61 (France) or 818-769-7007 (US) to register with credit card
3. Walk-up if space permits (advance registration is recommended).

Pre-payment guarantees seating. No refunds, all ticket sales final. We appreciate your cooperation.


Call us at +33 (0) 1 72 77 43 61 (France) or 818-769-7007 (US) or email



Event Short Link:


Special thanks to Adrien Simonnet, Marie-Christine Bloch, Reza Davoudi, Adelaide Barbier, Michele Amar and Romain Vivien for their assistance with this event.


Marcy Bulkeley, Music Director, Big Picture Entertainment

Marcy Bulkeley is music director at Big Picture
Entertainment, an entertainment marketing and advertising company, where she works on major motion picture
campaigns as well as broadcast sports marketing campaigns. She is responsible for the music in the campaigns for Looper, Seven Psychopaths, Contagion, Inception, Due Date, The Town, Sherlock Holmes, Hubble 3D, Just Wright, Harry Potter 6 & 7, LOST, Modern Family, Cougar Town, It?s Always Sunny in Philadelphia (seasons 5 & 6), Sponge Bob and for music in upcoming campaigns for an untitled A-list zombie movie (major
studio), Grown Ups 2, Last Vegas, Secret Life of Walter Mitty, and Noah (starring Russell Crowe and Emma Watson), This Is The End and others. Marcy continues to take on music supervision and has consulted for Kathy Nelson (previously VP of film music for Universal Pictures), music supervised with G Marq Roswell at 35Sound, and consulted for Deutsch Advertising, among others. Her involvement in music placement goes beyond the screen; Marcy provides background music services for retail and restaurant businesses in Los Angeles. Specialties: music supervision and consulting, branding through music, music publishing, music licensing (drafting to execution), creative licensing, artist development and management, communication and negotiation skills, record / soundtrack production, acquisitions, label relations, label management, marketing and advertising, building and maintaining strong relationships with creative and inspiring individuals. In 2013 the Guild of Music Supervisors nominated Marcy in the category of Best Music Supervisor in Trailers, and in 2011 the organization awarded her Best Original Music in Trailers for her work on the Inception campaign. Marcy graduated from Emerson College with a degree in Audio / Radio Production and directed her studies towards film and television music. Her education continued in Los Angeles at UCLA with extended studies in music supervision, publishing, and music copyright law.

Andrea von Foerster, Music Supervisor, Firestarter Music

Andrea has done music supervision for film, television and online projects for over ten years. Credits include music documentaries such as The White Stripes Under Great White Northern Lights and Butch Walker: Out Of Focus. Independent films such as (500) Days Of Summer, It’s Kind of A Funny Story, From Prada To Nada, Bellflower and Excision. Studio film credits include Journey 2: The Mysterious Island, Chronicle and Chasing Mavericks. Television work includes The O.C., Grey’s Anatomy, Dollhouse and Stargate Universe and numerous MTV shows such as Run’s House and Life Of Ryan. She is currently working on the independent films Friended To Death and Growing Up And Other Lies in addition to the Hallmark Hall of Fame TV movie Remember Sunday and the second season of the Web series Suit Up.

Tess Taylor, NARIP President (moderator)

Tess Taylor is president of the National Association of Record Industry Professionals (NARIP), the biggest music business network in the world. She is creator of NARIP’s Music Supervisor Sessions, which feature music supervisors from the film, TV, games and ad agency sectors and have yielded over 30 music placements (in the #1 box office film Chronicle, True Blood, Dexter, Don’t Trust The B—- in Apt. #23, Bad Girls Club, Jane By Design, on ESPN as NASCAR Racing theme music for an entire season, in the star-studded Movie 43, in the Sony Pictures Classics At Any Price starring Zac Efron and Dennis Quaid, in several documentaries including the title track of the film Finding Our Voice, and in other projects). NARIP’s sessions have sold out repeatedly in Los Angeles, New York, Berlin and London.

One of the nation’s leading authorities on careers in the music and record industries, Ms. Taylor has connected countless people to jobs and opportunities through her work in the US and abroad, cultivated collaborations for over two decades, helped launch hundreds of projects and several companies. If you’ve read Malcolm Gladwell’s book “The Tipping Point” then you may recognize her as a “super-connector.” Says Hollywood Today Publisher & Editor Jeffrey Jolson-Colburn, “Tess Taylor is one of the great resources of the music business. She’s a walking job fair. She has amazing insights into where the business is going and combines that savvy with a Rolodex the size of an SUV.” Music Connection magazine named Ms. Taylor in its list of “50 Innovators, Iconoclasts, Groundbreakers & Guiding Lights of 2008” (Dec 2008). Dubbed “International Music Ambassador” by music supervisor P.J. Bloom (Glee, Nip/Tuck, The Shield, CSI: Miami), Ms. Taylor works with groups such as the European Music Export Office, Danish Songwriters Guild, French Music Export Office, Boomtown (Sweden) and Berlin Music Commission to connect their members to opportunities in LA and throughout the U.S. She has consulted leading businesses such as InsideSessions (a joint venture between the Universal Music Group and Penguin Putnam, Inc.), The Walt Disney Company, BMG Entertainment (formerly Sony BMG), Concord Records and in its start-up phase. Recent keynotes include Popkomm (Berlin), the Drucker Career Conference (Los Angeles), the Trigger Creative Conference (Sweden), the University of Vienna’s Institute für Popularmusik in Austria, NAMM 2011 (Los Angeles), the California Music Industry Summit, Berlin Music Week and others.

Deeply annoyed by people who think music should be free, Ms. Taylor is a vigorous defender of intellectual property rights and debated Electronic Frontier Foundation co-founder John Perry Barlow on “free music” at the University of Massachusetts at Dartmouth (2006) and was invited for a rematch at Ohio University (2008). She won both times. She has lectured at institutions across the nation and around the world ranging from the Harvard Business School to local colleges and universities. From 1988 to 1993 Ms. Taylor was employed at MCA Records, Inc., last serving as Associate Director of Marketing. A classically trained pianist, she studied music at the University of Vienna, and is a Phi Beta Kappa, Magna Cum Laude graduate of the University of Redlands’ Johnston College where she received her BA degree in music, German and literature. She loves traveling the world, nibbling dark chocolates and drinks lots of tea. She also loves fine fountain pens, anything written or recorded by Glenn Gould or Pete Townshend, gripping crime novels and hiking with her handsome and purposeful English cocker spaniel (NARIP’s Executive Dog) Haribo. Ms. Taylor encourages people to adopt pets and not buy them. @TessTaylor

Romain Vivien, MD France, Believe Recordings – Believe Digital (co-moderator)

Romain Vivien is managing director of Believe Digital in France, the leading digital distributor and artist service provider in Europe. He also manage the label entity, Believe Recordings With almost 2 decades in the corporate music business, he previously worked at EMI Music, EMI Records and Virgin Records where he has held positions of Managing Director at both EMI Marketing France and Capitol Music France. He has experience creating and executing multi-level marketing and sales campaigns for French and international artists, and has been effective leading teams of artists, managers, producers, publishers, retailers, new media outlets, telcos and multi-channel networks to drive sales. His success with artist development makes him a key player within Believe where he now works with artists such as James Vincent, Mac Morrow, Mina Tindle, Youssoupha, Wax Tailor, Buridane, LECK, Sniper, Charles Pasi, Amplifetes, Chriss Reeder, Michael Canitrot and others. Romain has extensive experience with catalog marketing, synchronization, creating partnerships, developing new business, negotiating contracts and dealing with all aspects of global multi-level commercial campaigns through traditional and non-traditional channels.


Andrea von Foerster

Believe Digital

Believe Digital France

Big Picture Entertainment


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Date Apr 3, 2013
Event In Paris - How To Place Music In Hollywood Films, Television and Trailers
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