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Industry Vets Discuss Artist Development in Atlanta Mar 19

NARIP Presents

Modern Artist Development Strategies

on Wednesday, March 19, 2014
at SAE Institute of Technology in Atlanta

Photo (L-R): James Barber, Steve Jones

Jump to registration below, click here.


Artist development is vital to the health of our industry. As this function is cut to the bone at most labels, the artist development executive’s role becomes even more important to help shape and guide talent from the studio to the marketplace.

In this NARIP session, you will discover the magic and the mystery of artist development, who’s getting signed (and who’s not), choosing the right producer, getting the attention of producers and A&R execs, signing with a major or indie, and more.

Get an insider’s peek at the economic and artistic realities of the fastest-changing, hottest business in the world and don’t miss this intimate, unique and interactive learning experience.


  • What styles of music work best for majors and indies
  • Scouting for a record company – established connections, industry impact, staff, distribution, resources and strategies that have taken years to assemble (this is quite an advantage).
  • When and when NOT to sign and why.
  • Kinds of artists NOT getting signed.
  • The importance of touring to developing artists. Most labels WILL NOT SIGN a non-touring artist.
  • How corporate changes affect who gets signed, released and marketed.
  • The process: from discovery to record release (today a much shorter process).
  • Making the right record: selecting producers and the rest of the team.
  • The future of A&R and artist development. If you look at history, the process is strikingly similar with the exception of company investment and patience. The artist always made an impact, and the A&R department was influenced by that impact.


NARIP Members Get Feedback From Panelists. NARIP members have the opportunity to have one (1) song played live at our event to receive direct feedback from our guest experts. Only NARIP member material will be selected to receive feedback (one submission per member). To have YOUR (or your artist’s) material critiqued by our expert panel, fill out the form you receive in the auto-responder when your online registration is complete.

  • Submissions will be taken on a first-come, first-served basis from NARIP members who register for this event – register now to reserve your space!
  • Only NARIP member material (or NARIP member client material) will be accepted. If you’re not a NARIP member yet, what are you waiting for?! Receive many benefits of NARIP membership for as little as $9.95 per month, join here now.
  • Your track MUST be submitted in advance using the submission form you will receive when your online registration is complete.

Submit a demo and receive live feedback from a music industry expert. Find out if you or your artist have a commercially viable hit!


James Barber

Sean “Jo Blo” Johnson, Blo Entertainment JUST ADDED

Steve Jones, Brash Music

Beth Moore, Esq., NARIP Board Member (moderator)


Wednesday, March 19, 2014

7:00 p.m. – Registration and networking

7:30 p.m. – Program begins (general panel with Q&A)

8:15 p.m. – Break

8:30 p.m. – Pitch portion of program begins

10:00 p.m. – Program ends


SAE Institute of Technology

215 Peachtree Street NE, Suite 300

Atlanta, GA 30303

Enter building from Andrew Young International Blvd. (behind Hard Rock Cafe).

Latecomers please ring buzzer for entry.

Click here for map.


Artist Managers, Producers & Artist Reps

A&R, Artist Development and Marketing Executives

Record, Distribution & Music Publishing Executives

Music & Entertainment Attorneys, Consultants, Radio Promotion and Retail Executive

Anyone seeking to better understand what A&R and artist development entails today, and how to accomplish this independently or working with a label or team.


$15 NARIP Members

$25 Non-Members


Because you are registering for this program, we offer you the opportunity to pre-order the MP3 recording of the program for only $20 (regularly $39.95). This will also include digital copies of documents distributed at the program. This program will cover a great deal of information, and so you won’t have to worry about taking notes! To pre-order now, select the Premium Ticket option below, the mastered recording will be emailed to you within 2-3 weeks after our program (if not sooner).


1. Online (just scroll down) using PayPal or any major credit card (you need not be a PayPal member)

2. Phone: 818-769-7007 with credit card.

3. Walk-up if space permits. NARIP events sell out, advance registration is recommended.

Advance RSVP encouraged.

Pre-paid admission guarantees seating.

No refunds.

We appreciate your cooperation.


Call us at 818-769-7007 or email mary AT narip DOT com.


Special thanks to Scott Kieklak at SAE Institute of Technology for hosting this event.



SAE Institute of Technology





James Barber

James Barber got into the music business when he randomly tagged along with his roommate to the orientation meeting at the college radio station. Two months later, he was music director. Since then, he’s made $$$ as an independent radio promoter, tour manager, music publisher, indie label production coordinator, band manager, major label A&R guy, rock critic, reissue/catalog manager, record producer and freelance consultant/spiritual leader. Career highlights include managing Drivin’ N’ Cryin’ during the “Straight to Hell”/“Fly Me Courageous” years, doing A&R at Geffen/DGC during the ‘90s and producing Ryan Adams. Only some of that stuff on the Internet is true.

Sean “Jo Blo” Johnson, Blo Entertainment

Sean “Jo Blo” Johnson is an entertainment manger specializing in music.He manages and consults artists, producers, songwriters, DJs and actors. Blo Entertainment has a digital distribution partnership with Ingrooves / Fontana. Select clients (past and present) include Outkast, Ying Yang Twins, producers Organized Noize, Producer Isaac Hayes III, Goodie Mob, writer Rob A, actor and radio show host Braxton Cosby and actor / radio show host Staci Jae Johnson and others. He has worked in the music business in Atlanta for 20+ years.

Steve Jones, Brash Music

Steve is a music lifer. He joined the school orchestra in the 4th grade, and then in the 7th grade sold his sax, bought a guitar and has been rockin’ ever since. Steve played in a band called “The Jades” (is that 60’s enough for you) during high school. Two years of radio followed seven years of college. Then, after a stint producing the weekly syndicated radio show “Rock ‘N Roll Roots”, it was time to go to work for a major label. 1978 saw the start of a 26 year run with Atlantic Records. The first 10 years were in radio promotion, where he worked with The Rolling Stones, AC/DC, Chic, U2, INXS, Bette Midler, Genesis, Foreigner, The Spinners, Yes, Laura Branigan, Debbie Gibson and some others he’s forgotten about. Then in 1988, he moved over to the marketing/sales side of Atlantic and was instrumental in the development of the careers of Hootie & The Blowfish, Edwin McCain, Seven Mary Three, Matchbox Twenty, Collective Soul and Tori Amos, among others. 2004 brought on another WMG “downsizing” and Steve became the one Atlantic
let get away. He saw this as an opportunity to join the fine folks at
Brash Music on their path of re-thinking the music business. In his
role as CEO of Brash, he has aided in the development of the careers of Anthony David, Aaron Shust and Gungor. Steve is a Visiting Instructor in the School of Music at Georgia State University and also sits on the Board of Governors for the Atlanta Chapter of the Recording Academy.

Beth Moore, Esq.

NARIP Board Member, Panel Moderator

Beth B. Moore, Esq. is an entertainment attorney at The Beth B. Moore Law Firm and manages Atlanta-based country/rock act The Law Band. She received her undergraduate degree from UGA, her law degree from GSU, and her professional training from The Sidman Law Firm in Buckhead where she was hired shortly after meeting her future employer (Steve Sidman) at a NARIP panel. She launched her own law practice in 2012, and now represents artistic talent and entrepreneurs in music, film, television and other creative industries. Beth has been a NARIP loyalist and volunteer since the chapter’s inception in June 2010, and served as Executive Director of NARIP’s Atlanta chapter from 2012-2013. With her love for music and passion for learning, Beth shares the same mission as NARIP: to provide relevant and accessible music business education to all who seek it, and to help cultivate the next generation of music industry leaders and revolutionaries.

NARIP. Career acceleration.
Get connected. Stay connected.


The National Association of Record Industry Professionals is
the biggest music business network in the world, now in nine major cities.
We promote career advancement, education and good will among record executives.

Date Mar 19, 2014
Event In Atlanta - Modern Artist Development Strategies
NARIP/LAMN Member Tickets: Login above to get member price
Non-Member Tickets: @ $ 25.00
NARIP/LAMN Member Premium Tickets: Login to get member price
Non-Member Premium Tickets: @ $ 45.00
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