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Daniels, Jeff

President & CEO, Rock River Music

Jeff Daniel is President and CEO of pioneering music branding agency Rock River Music. Under Jeff’s leadership, Rock River has stayed at the forefront of non-traditional retail music distribution. Beginning with Gap and Pottery Barn in 1995, Rock River was the first company to produce branded CDs for retailers. Since then, Jeff has solidified Rock River’s position as the leading music-based marketing strategy firm for major retailers and brands. Jeff also oversees Rock River’s full service record label, Rockr Music, which recently released Bob Marley’s “Roots, Rock Remixed,” the first ever Bob Marley remix project sanctioned by the Marley family. Rock River guides music strategy as Global Music Directors for Fortune 500 brands and produces branded CDs, branded media players, music download promotions, music-based podcasts and other music promotions for such brands as Adidas, The Gap, Pottery Barn, Banana Republic, W Hotels, Ford, Wells Fargo, Volkswagen, Chrysler, Williams-Sonoma, Old Navy, Jaguar, Jose Cuervo, Southern Comfort, Sprite, Radio Shack, Sprint and many others. Jeff also serves on the board of Youth Speaks, the nation’s leading nonprofit presenter of Spoken Word performance, education, and youth development programs. Jeff is a graduate of Brown University and a recipient of Time Inc.’s Marketing Achievement Award.