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Cocheta-Williams, Dee Dee M.

Principal of A.B.C. Publicity & Founder of Queens Never Quit

Indigenous to the Yakima Tribe, Dee Dee M. Cocheta is a 20+ year veteran in the entertainment industry who lives by her hometown NIKE’S motto “Just do it!” In Dee Dee’s world, she is a free spirit who goes with the flow while trying to maintain balance in her life between her seven children, 2 grand twins, husband of 21 years, a Doula and as an entrepreneur operating A.B.C. Publicity based in Atlanta, GA with an office in N.Y. The first in her family to earn a degree from Clark Atlanta University, honed her marketing skills in radio before launching her company A.B.C. Publicity in 1999. Since then, Dee Dee has consulted, coordinated publicity efforts for music events, conducted media training and developed marketing and PR strategies for hundreds of independent artists in addition to Chaka Khan, KRS One, Killer Mike, Tony Terry, DJ Benny D, music producer Isaac “Ike Dirty” Hayes, III, Rudy Currence, Arrested Development & Cherish. Her company has done media/public relations and consulting for: BET Hip-Hop Awards, Turner South, Hosea Feed The Hungry, Chef Ashley, Chuck D’s Slamjamz Label, Playwright Nedra Simone, National Black Arts Festival, Lisa “Left Eye” Lopes Foundation, Konsole Kingz, Ryan Cameron Foundation, Fashion Stylist/Author Kim Maxwell, Tupac Amaru Shakur Foundation, Fitness Expert & Trainer – Brandi A. Ray and UniverSoul Circus. Dee Dee also serves as a PTA VP & President, baseball/football team mom and as a board or advisory member to The SE Network of NABFEME (National Association of Black Female Executives in Music and Entertainment), SOFRAS (Society of Future Recording Artists & Songwriters), the Atlanta Hip-Hop Film Festival and founding board member of Black Music Month Foundation. Her passions include speaking to upcoming music artists, empowering youth and women about how to overcome challenge and get out of difficult situations, goal-setting – life’s plans and purpose, leadership roles and entrepreneurial direction along with sharing her stories to help and inspire others. Last year, while pushing herself and looking for inspiration, out of her subconscious soul came the words Queens Never Quit which became her new motto. While tweeting and FB posting, her words inspired other women, which led Dee Dee to create Queens Never Quit.