NARIP markets & monetizes music | Learn Network Access Opportunity

McDaniel, Scott

Director of Music, Fuel TV

Scott’s background in music encompasses a range of experience related to the art and business of joining music with visual and entertainment mediums. As the Director of Music at FUEL TV, Scott is responsible for music supervision of the network’s extensive slate of original and licensed programming as well as live event coverage and special features along with overseeing all music licensing efforts. From searching for the right music to highlighting a specific moment, negotiating terms of use with labels and publishers, coordinating on-air artist performances, soliciting original composition creations or facilitating marketing initiatives involving music based promotions, every day is a different challenge. FUEL TV is a division of Fox Sports where Scott’s expertise in music supervision and licensing is also lent to assist the efforts of affiliate stations and their on-air promotions. Prior to FUEL TV, Scott’s talents contributed towards pioneering the increasing connection between music and gaming as Senior Music Supervisor at Activision Blizzard. It was in this position that Scott was awarded Videogame Music Supervisor of the Year for 2010 by his peers in the Guild of Music Supervisors. A result of aggressively seeking opportunities to expand Activision’s alliances with artists, managers, record labels, music publishers, talent agencies and composers within leading and new videogame franchises such as Guitar Hero, DJ Hero, Tony Hawk, Call of Duty, Spider-Man and James Bond – whether selecting songs and shaping music direction, negotiating license terms, placing music personalities into games, supervising original song creation and recordings, compiling and releasing soundtracks or booking talent for appearances, interviews and live performances. Scott worked on a variety of projects of all budget sizes to deliver high quality, award winning soundtracks as well as drive collaborations with some of the music industry’s biggest artists including Metallica, Daft Punk, Taylor Swift, Soundgarden, Aerosmith, Deadmau5, RZA, Pharrell Williams, Sex Pistols and more. Scott is a Los Angeleno native and music obsessive intent on regularly discovering new music.

X