Founder & President, Tuna Music & Partners and Advertising Age Columnist
A former CEO level agency executive, Mike Tunnicliffe is a leader in alternative marketing solutions and brand partnerships in the entertainment business. He co-writes a regular column for Advertising Age and a blog ‘Bands & Brands’ that gives in depth views on the latest happenings in brand-music partnerships and new business models in the music, entertainment and brand communications businesses.
Nominated by M&M Europe as “one of the top 100 most influential people in global advertising and marketing”. Leading international advertising magazine Campaign honored Mike by adding him to their “A List” of most influential people in today’s advertising and marketing business.
His New York and London based management company, Tuna Music LLC, advises agencies, brands, entertainment properties & businesses and musical artists on marketing, business strategies, partnerships and revenue creation opportunities. He works directly with some leading music brands, including a Grammy-winning multi-platinum selling Urban star, a high profile rock act, some leading Urban “divas” and the world’s largest online music licensing platform Ricall.
He is also a partner in leading Los Angeles based independent Branded Entertainment & Alternative Marketing Company: The Sheppard, which works with clients and marketing communications businesses to create and execute branded content and alternative marketing solutions and with event, IP owners, entertainment businesses and corporations to create new revenue streams and business opportunities.