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Zada, Jason

Director at Tool, Forrmer Executive Creative Director and Founder, EVB

Starting in the early ‘90s, Jason began his career in the early days of the Internet. He worked with dozens of advertising agencies until 1998, when he started design boutique spyplane. A year later, spyplane was acquired by ZEFER. Upon leaving ZEFER in 2000, Jason met up with Daniel Stein and formed EVB, a digital content marketing agency.

For the last 8 years, Jason has been at the helm as founder and Executive Creative Director of EVB, which is globally recognized for its innovative creative and production. EVB has produced work with Crispin, Goodby Silverstein and Partners, BBDO, and just about every other major advertising agency.

During his tenure, Jason led the shop to produce a variety of award wining work for clients such as Adidas, Wrigley, Old Spice, VO5, 2k Sports, Burger King, A+E, MTV, Levis and dozens of other high-profile brands. Omnicom acquired a majority stake in EVB in 2006.

Recently, Jason directed the infamous dancing elf that has been seen by 193 million people in only 6 weeks, making the project the most successful viral Web site of all time. Jason has had the pleasure of directing campaigns for brands like 2k Sports and adidas that take advantage of his deep understanding of advertising and digital content.

Jason brings a unique perspective of storytelling to the industry having worked on both sides of the business. Jason has won over 50 industry awards and appeared in Boards Magazine, Shoot Magazine, Communication Arts, the New York Times, Contagious and many books, magazines and newspapers.

He frequently speaks at a variety of industry events including Cannes Lion Festival and South by Southwest. Jason lives in Mill Valley, California with his wife, two crazy children and a small smelly black pug named Cleo. One day Jason will finish the screenplay he started when he was 8 years old.