Program Description
This audio program is a recording of NARIP’s Music Supervisor Session with the Music Producer at Saatchi & Saatchi, Ryan Fitch, in New York. Here he gives precise information about music requirements for his projects to participants, who had an opportunity to prepare music to fit briefs he provided in advance. Placement is the new radio. Get an insider’s peak at how an ad agency music supervisor does his job and evaluates music. Artist Managers, Producers & Artist Reps A&R, Artist Development and Marketing Executives Record & Music Publishing Executives Music & Entertainment Attorneys Ad Agency Creatives Anyone seeking music placement opportunities in advertising and branding campaigns.NARIP PROGRAM NUMBER: P191
PROGRAM DATE: November 10, 2011
PROGRAM TIME: 2 hour, 04 minutes, 24 seconds (20424)
About
Ryan Fitch, Music Producer, Saatchi & Saatchi
As one of Saatchi & Saatchi’s most seasoned and gifted music producers, Ryan Fitch has spent the last 7 years integrating music into TV, radio and interactive campaigns for top global brands like Procter & Gamble, JCPenney, Miller, General Mills and Cadbury among others. Conservatory-trained and an avid fan of all music genres, Ryan has both the unique ability for finding that “perfect song” for his clients and the business savvy to close deals, whether it’s with a major work, such as John Lennon’s “Real Love” or music from an obscure indie artist. A lifelong musician with more than 16 years of experience in the music industry and an extensive background in audio engineering and digital audio workstations, Ryan understands the creation of music in today’s landscape on every fundamental level. During his tenure, Saatchi New York has earned several distinguished awards, including the prestigious Cannes award for Agency of the Year. Ryan was also named one of the “Top Music Ad Agency Executives” by the National Assn. of Record Industry Professionals.