NARIP leads a diplomatic mission of good will ambassadors from Hollywood to Paris this week, and is making inroads in international relations to stimulate the economies of two countries.
NARIP brings two music supervisors, Andrea von Foerster (Chronicle, The O.C., Grey’s Anatomy, Stargate Universe) and Marcy Bulkeley (Inception, Harry Potter, Sherlock Holmes, Sponge Bob), both of whom actively seek music for current projects, for five events in Paris starting April 3rd. Music will presented to them in Paris for this purpose.
Music supervisors are responsible for finding and licensing music for their projects, be it a TV show, a film, trailer, video game, a television promo, or advertisement. It’s one of the fastest ways to exploit music to a global audience and make money for artists, labels, publishers and their countries. It’s not surprising the copyright industries collectively have been America’s biggest export economically.
“It’s gratifying when our global organization can facilitate great music for the public and financial rewards for the creators and marketers of music, no matter where in the world they may be,“ says Tess Taylor, President, National Association of Record Industry Professionals and creator of NARIP’s Music Supervisor Sessions. “We’re delighted that NARIP has helped make the distance between Hollywood and Paris that much shorter.“
These sessions have been a hit in Los Angeles, New York, San Francisco, London and Berlin. Why? Because participants’ music is heard and they receive immediate feedback.
The result? Placements! Since launching in April 2011 in Los Angeles, session participants have enjoyed over 35 placements in hit TV shows and films including True Blood, Dexter, Jane By Design, Don’t Trust The B— In Apt. 23, Bad Girls Club and on ESPN (including season theme music for NASCAR). Placements have also been made in the star-studded Movie #43, in Sony Pictures Classic At Any Price starring Dennis Quaid and Zac Efron, in #1 US box office film Chronicle, in several documentaries (including the title track in the forthcoming Finding Our Voice) and in other film and television projects.
Why go to Paris seeking music when there are so many choices available in Hollywood? “Because Frecnh music is awesome!“ says Bulkeley. “The music coming out of France has been and continues to be absolutely brilliant. I’ve been a fan for years, favroties include Erik Satie, Woodkid, Phoenix, C2C, Daft Punk, Emilie Simon, Christine and the Queens, most recently Rone, Edith Piaf, Serge Gainsbourg and many others. French music has a sound that sets it apart from any other music. It‘s exciting, evocative, sexy and unique. I can‘t wait to come to Paris to hear more as I believe most of my current would benefit from the French touch.“ Looks good for music supervisor to go out into the world to seek it, rather than just wait for it to come to us… Big Picture is a company that has interests beyond our border…
“I’m a big fan of Yé-yé. 60s French pop like Françoise Hardy, Jacques Dutronc, Serge Gainsbourg, Sylvie Vartan, Johnny Hallyday. I love the strong and fragile voice of Edith Piaf. I dig French electronic acts like Daft Punk and M83. Woodkid is my current French favorite. I’d like to get to know more French labels and publishers so I can use more French artists. Other than a few of the majors, the labels I’m most familiar with are Kitsuné and Naïve,“ says von Foerster.
“Synch is a fantastic way to expose music in a different way and to connect an artist to a larger audience. It is even more the case for developing acts who often suffer from a lack of radio or video play,“ says Romain Vivien, MD France of Believe Digital, who will speak at NARIP’s April 3rd program. He should know, having witnessed the profile of and revenue of dozens of artists increase over the year due to well-placed synchs.
“We have created an access point that wasn’t available before,” says Taylor, president. “We’re thrilled by the success of these sessions, as are participants. This broadens access to music, access that might otherwise not exist. We look forward to bringing these sessions to Paris. Music placements into the US film, TV, trailer and advertising markets are of premier importance to all music creators, and NARIP’s initiative offers access to the key US music supervisors.”
NARIP Programs in Paris include:
Apr 3 Panel: How To Place Music In Hollywood Films, Television and Trailers
Apr 5 & 6: Musc Pitch Sessions with von Foerster & Bulkeley
* Limited enrollment music pitch sessions have a maximum capacity of 16 people each to ensure each participant gets his music heard and receives individual feedback. Participants also receive a brief in advance describing supervisor’s specific, current music needs to enable them to prepare a more targeted pitch.
LOGOS & PHOTOS:
Click and download zip file that includes NARIP logos (high + low resolution)
Photos: Andrea von Foerster, Marcy Bulkeley, Tess Taylor
Zip file: http://bit.ly/NARIP-Paris
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NARIP promotes education, career advancement and good will among record executive. Established in 1998 and based in Los Angeles, NARIP has chapters in New York, Atlanta, San Francisco, Phoenix, Houston, Las Vegas, Philadelphia and London
NARIP is committed to promoting the cultural and economic benefits of music and copyright in the US and abroad, and to providing a platform to convey insights and perspectives to improve our business. NARIP upholds the contributions of copyright to the fiscal health of the US and global economies nation and for the good of creators, owners and consumers around the world.