Dial in from anywhere in the world on June 23 to hear how one of the largest brands in the world uses developing and established artists in its global marketing campaigns. Coca-Cola’s Global Music Marketing Manager Umut Özaydinli will discuss the brand’s current initiatives including Open Happiness, what he looks for and how Coke identifies and secures artists. Get more info and register now, click here
Photo: Umut Özaydinli