With a 24-hour cycle for content and entertainment, and over 40,000 new releases on Spotify every day, it’s easy to get lost in the crowd.
How does an independent artist and his team get attention in this arena? NARIP’s guest experts will provide strategies and sample marketing plans to do this before, between and beyond album cycles.
Join us at this NARIP program to hear how Reach Records' DeeDiaz and Playtime Talent Group / Wondaland's Joy Young create value, get attention and sales for their artist clients.
PANELIST UPDATE: LVRN's Malia Murray will not appear on NARIP's panel as originally scheduled, we apoligiuze for any inconvenience.
YOU WILL LEARN
Pre-Release
- Defining the artist to create an image
- Image cultivation, planning and tailoring social media presence
- How to define the artist’s audience
- Focus: “owning” one social media channel, which one is best for the artist?
- The right kind of release: mixtapes & features, drip (one single every 2 months), full album or EP, giving music away for free (like Chance The Rapper)
- Co-writing and collaborating to accelerate exposure
- Developing professional presentation
- Case studies: successes to apply to upcoming artists
- Growing your mailing list, cultivating new fans and subscribers
- How to create sales demand for music
- How to bring the artist’s ideas to life on a budget – finding a creative director
- Social media guidelines
- How to maximize use of one song or item on multiple platforms
- Between releases… now what?
NARIP programs enable a deep dive into important deals and enable audience questions and direct feedback, making them even more valuable.
Most important, attendees meet these key players, paving the way for deals, representation, collaboration and ongoing opportunities, and giving them an edge in a competitive market.
Be prepared to take plenty of notes!
Juliett Rowe, Marketing & Project Management, Madison Records; Founder, Atlanta Record Label Fest, NARIP Board Member and Panel Moderator
Juliett Rowe has spent her career working with indie and DIY musicians, whether writing about artist, helping them strategize or taking late night calls to offer words of encouragement. In 2013, she became head of marketing and promotions for Atlanta indie record label Blood Drunk Records. With ten bands on its roster in various stages of recording and touring, Juliett developed album release plans, secured tour press, and elevated the label to become one of the strongest indie record labels in Atlanta. She realized that many people in the DIY music scene often went unnoticed and unrecognized for their hard work so she created the Atlanta Record Label Fest in 2015. The event showcases people behind the scenes and serves indie record labels by creating an opportunity for networking and building community. It serves fans with cutting-edge musical artists, bridging gaps between genres and sub-cultures. Its first year, the Atlanta Record Label Fest drew hundreds of people. The second year (2016) saw the event expanded to two days and included indie record labels from across the state of Georgia. In 2017 Juliett expanded her artist management and consulting business for independent and DIY artists with Panther Creek Artist Management. She is now handles marketing and project management for Madison Records (Orchard/Sony) on digital marketing and project management initiatives. Juliett has combined her love of music and technology as a Co-Founder and Head of Client Relationships and Marketing with Bandskor, which is building a dashboard to help talent buyers manage and analyze band submissions. Juliett is active not only in the Atlanta music scene, with NARIP and the Atlanta Chapter of the Recording Academy. She understands the need for education, networking, and supporting fellow friends and artists. You can often find her at a show, or hanging out with bands waxing poetic on the value of having a Web site and an email list. JuliettRowe.com
THANK YOU