A&R & Beyond: How to Make the RIGHT Record

A&R & Beyond: How to Make the RIGHT Record

$9.95

In this NARIP program, A&R and artist development expert Mark Mazzetti will discuss how he’s helped to create and sustain careers for superstar and indie artists (including Sting, Janet Jackson, Dishwalla, Aaron Neville, John Mayer), guiding their careers to hit singles, platinum sales and global success.

PROGRAM DESCRIPTION

A&R is not only critical to the opportunities created for new talent, industry growth and the creation of new jobs, it is THE most critical decision in the record industry. Every investment a record company makes is triggered, directly or indirectly, by an A&R decision.

In this NARIP program, A&R and artist development expert Mark Mazzetti will discuss how he’s helped to create and sustain careers for superstar and indie artists (including Sting, Janet Jackson, Dishwalla, Aaron Neville, John Mayer), guiding their careers to hit singles, platinum sales and global success.

No matter how successful, an artist will ALWAYS benefit from the objective, informed opinions of talented A&R executives who help craft rough cuts into smash hits.

 

  • How the A&R process can help make the RIGHT recording
  • A&R for ANY artist…a must-have
  • How to increase the impact & marketability of songs
ALSO DISCUSSED: The Right Creative Elements
  • Producer, Engineer, Musicians
  • Songs
  • Communication
  • Goals
  • How to improve a song
  • How proper A&R guidance (inside or outside a label) helps guide and launch artist careers
  • Necessary creative elements to sell music and establish a career

Don’t miss this insider’s peek at the artistic and economic realities of the fastest-changing business in the world. Most importantly, this NARIP program gives you practical information you can apply immediately to create a better record NOW.

NARIP PROGRAM NUMBER: PT008
PROGRAM DATE: January 27, 2009
PROGRAM TIME: 1 hour, 28 minutes (1:28:43)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
NARIP

PLEASE NOTE: This NARIP audio is of a live teleseminar. During the first hour, moderator Tess Taylor interviews guest speaker Mark Mazzetti and sound quality is pristine. During the second hour, lines are opened up to callers for Q&A which is included on this recording. While sound quality is still good during Q&A section, sound quality varies according to caller environments.

Says legendary Jerry Moss, co-founder of A&M Records, “Mark Mazzetti produces the producers.” In this special NARIP program, Mazzetti shares his secrets on this, how to make the RIGHT record and avoid errors that get an artist’s career nowhere. Or worse yet, derail it. With over three decades’ of success in talent acquisition, in-studio production and A&R guidance on a global basis for new and established artists, Mazzetti knows what works and what doesn’t. He has held senior executive positions at A&M Records, Universal Music Enterprises and R&M Artist Records / Villa Entertainment Group. He helped guide superstars Sting, Dishwalla, Janet Jackson, Bryan Adams to chart-topping hit songs, platinum sales and long-term careers. Mazzetti was a consultant to John Mayer for his Grammy Winning Debut Columbia album; co-producer of Grammy-nominated R&B Song of the Year for Aaron Neville, and enjoys numerous co-mixing credits with Grammy Award-winning producer / engineer Hugh Padgham (Sting, The Police) and several co-mastering credits with Grammy Award-winning mastering engineer Bob Ludwig. He has managed catalog development, exploitation / re-purposing of classics for various formats, and third party licensing arrangements to profitability worldwide. Mazzetti’s experience includes large-scale global music marketing and promotion campaigns, producing, arranging and music supervision in film and television.

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Program music courtesy of The G-Man (Golosio Music Publishing, BMI)

Legal Language, Terms of Use
The National Association of Record Industry Professionals (“NARIP”) holds the copyright on our audio programs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content from NARIP programs without prior written permission from NARIP. (c) NARIP 2013-2009, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, “NARIP Media”) subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided ‘as is.’ Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer’s use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with “License Request” in the subject line.
 

LEGAL LANGUAGE & END USER LICENSE AGREEMENT: The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2019, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with "License Request" in the subject line. DISCLAIMER The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.