PROGRAM DESCRIPTION

In this NARIP workshop, you will discover the magic and the mystery of A&R, digital realities, who’s getting signed (and who’s not), choosing the right producer, getting the attention of A&R people, signing with a major or indie, and more. Don’t miss this insider’s peek at the economic and artistic realities of the fastest-changing business in the world.

Workshop attendees got to play Record Company President, and so can you! In this listening exercise, Joe plays rough demos from bands and you get to rate and score the bands for commercial variability. Watch out! More than one mis-step could cost you your (label president) job! It’s harder than it seems, and an excellent exercise.

NARIP PROGRAM NUMBER: W25
PROGRAM DATE: June 6, 2006
PROGRAM TIME: 2 hours and 15 minutes (135 minutes)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
NARIP

Joe Poindexter has amassed diverse experience in his 6 years in the music business. He grew up in Lincoln, NE with early intentions of becoming a politician, but his plans for the future quickly changed after being introduced to the music business at the University of Illinois at Urbana-Champaign. Joe’s career in the music business began as a College Representative for the Universal Music Group, where he spent hours canvassing the University’s campus with posters and stickers for the company’s priority artists. He also tracked radio airplay and coordinated events for Universal artists that came through town on tour.

Graduating in 2000, Joe relocated to Los Angeles with a job opportunity in the sales department at Columbia Records. He helped break artists like Pete Yorn, John Mayer, Five For Fighting, Lostprophets and Crazy Town, through aggressive artist development retail campaigns. In his tenure at Columbia Records, Joe expanded his knowledge about the distribution side of the music business and learned how important artist development can be.

After Columbia Records, Joe received an offer from Q Prime Management (Metallica, Red Hot Chili Peppers, Shania Twain, Muse, Nickel Creek, Gillian Welch). While at Q Prime, Joe was exposed to the world of artist management, radio promotion, and tour marketing. It was a tremendous learning experience at Q Prime and helped diversify Joe’s knowledge of the “complete” music business.

Joe accepted an offer to become the Director of A&R at Elementree Records (a Geffen Records imprint), and spent 3 years there. He immediately took on A&R responsibilities for Deadsy, a band fronted by Elijah Blue Allman (son of Cher and Greg Allman) who Jonathan Davis of Korn discovered back in 1999. He also signed The Drama and worked with The Suicide Girls. His experience at Elementree Records allowed him to diversify his relationships in the music business, most of which will be very important for the remainder of his career.

Joe intends to lead the next generation of executives in the music business by combining constant forward thinking with a preservation of the ideals set out by the first generation.

Legal Language, Terms of Use
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