Artist Management: Goldberg, Kappus, Yonas in San Francisco

Artist Management: Goldberg, Kappus, Yonas in San Francisco


The Art of Artist Management: Indie Artist Careers From Start To Success


Managing independent recording artists to achieve their maximum career potential and commercial success is the subject of this NARIP program.

This program features independent artist managers who specialize in assisting artists in the developing stages of their careers.

  • Artist Managers, Producers & Artist Reps
  • Record & Music Publishing Executives
  • Concert Promoters, Agents, Tour Managers
  • Anyone seeking to understand the fundamentals of artist management

  • Proven strategies in advancing artists’ careers
  • Strategic planning
  • Domestic and international marketing
  • Finance
  • Creating sales demand for records
  • Touring and personal appearances
  • Merchandising and ancillary markets
  • Endorsements, branding, product cross-promotion
  • Internet presence
  • The art of the deal

  • Joe Goldberg, Zeitgeist Management
  • Mike Kappus, Rosebud Agency
  • Ben Yonas, Yonas Media
  • Tamra Engle, NARIP San Francisco Senior Director (moderator)

PROGRAM DATE: March 9, 2010
PROGRAM TIME: 2 hours, 14 minutes, 15 seconds (2:15:14)
QUESTIONS? Call 818-769-7007 or contact NARIP


Joe Goldberg, Zeitgeist Artist Management

Joe Goldberg is an artist manager at Zeitgeist Artist Management in San Francisco where he works with Death Cab for Cutie, The Postal Service, Bob Mould, She & Him,

Dntel, Say Anything and French Kicks. He got his start in the music business at Tower Records at age 14. In college, he wrote about music for Addicted to Noise and

Sonic Net. and was a DJ as his college radio station. On graduation in 1999, he moved to New York, landing a job at TVT Records where he started as a marketing

assistant. Within a year, he was product managing releases by Guided By Voices and Lil Jon as well as a platinum-selling album by Snoop Dogg. In 2001, Joe moved on to

his first job in artist management at Manage This!, a New York-based artist management company. At Manage This!, he worked with Guided By Voices, Cibo Matto, Mark

Eitzel and Blonde Redhead among others. He was at Manage This! for 7 years before relocating to San Francisco in 2008 to work at Zeitgeist.

Mike Kappus, Founder, Rosebud Agency

Mike Kappus began his career in his hometown of Eau Claire, WI. During college he promoted regional bands with friends and became a licensed booking agent in 1970 at

age 19. Just over a year later he was invited to join an agency in Milwaukee. In his five years working full time as an agent there, he also bought talent for several

local showcase clubs and a few festivals and universities. As a talent buyer and promoter he booked artists as diverse as Asleep At The Wheel, Jimmy Cliff, Chuck

Berry, Bo Diddley and Sonny Terry and Brownie McGhee to jazz artists Grover Washington Jr., Weather Report, Rahsaan Roland Kirk and George Benson to the MC5 and Ted

Nugent. He also established relationships with future Rosebud clients Muddy Waters, Willie Dixon, John Lee Hooker, Mose Allison, John Hiatt and John Hammond who signed

to Rosebud in 1977 and marked his 4000th booking with Rosebud in 2008.

In 1976, just months after moving to San Francisco to join a booking agency, that company went under so Kappus started the Rosebud Agency with the concept of offering

greater service to an intentionally limited number of timeless rather than trendy artists. The agency currently books close to 2000 shows a year worldwide for its 29

artists. Kappus helped launch the careers of Los Lobos, The Robert Cray Band, Ben Harper, John Hiatt, The Neville Brothers and more while helping to raise the profile

of veteran artists such as Captain Beefheart, Muddy Waters, The Staple Singers, The Blind Boys of Alabama, John Lee Hooker and others. As a manager, Kappus’s clients

have included Hooker, Hammond, The Dirty Dozen Brass Band, Robert Cray, John Hiatt, Duke Robillard, Loudon Wainwright III, Sierra Leone’s Refugee All Stars and J J

Cale, who has been with Rosebud since 1983. As a producer / executive producer Kappus has collaborated on projects with Ry Cooder, Van Morrison, Carlos Santana, Bonnie

Raitt and Eric Clapton to name a few. In addition to booking and management duties, Kappus has made CD deals in the past few years for Mavis Staples, Bettye LaVette

and Charlie Watts. In addition to Sierra Leone’s Refugee All Stars, his recent booking signings include Bettye LaVette, Bill Frisell, Allen Toussaint, Ruthie Foster,

Trombone Shorty, Carrie Rodriguez and Meshell Ndegeocello. Most recently, Kappus was hired by Van Morrison to oversee promotion and marketing for his April 2008 CD

“Keep It Simple.” The record’s entry in the Billboard pop charts at number 10 marked the highest ever US chart position in Van Morrison’s lengthy career.

As head of The Rosebud Agency, Kappus has also incorporated policies focused on environmental and social responsibility issues into the company’s daily routine. The

Rosebud office was converted to full solar power in 2000 (the largest such installation in San Francisco at the time) and was named in the first wave of green business

certifications in San Francisco. Kappus’s environmental concerns have also driven him to coordinate two compilations for environmental non-profit, Earthjustice,

featuring artists from Tom Waits and Willie Nelson to Norah Jones, Bob Dylan, Ruben Blades, Michael Franti and many more. He is vice chair of the board of non profit

organization, Music In Schools Today and is an active advisory board member for the US-Cuba Cultural Exchange, along with continuous participation in several other

non-profit organizations.

Tamra Engle, Senior Director of Marketing and Programs, NARIP San Francisco Chapter (moderator)
Tamra Engle is a social entrepreneur and founder of GuitarTam Music that offers business and promotional consultation for artists and bands to help them succeed in the

evolving music and entertainment industries. She helps clients to develop strategic marketing and promotion plans, and offers performance coaching. Blending 25 years

of business development expertise in organizations of all sizes and sectors from start-ups to Fortune 15 organizations, Tamra is developing community programs to

provide music education programs for school-aged children and a national program to end violence against women. She is also a performing singer-songwriter whose

recent album was on the final nominating ballot for the 2008 Grammys in the Best Contemporary Folk Album category. Tamra began her entertainment career as a studio

musician In Los Angeles, has toured the country tirelessly and enjoyed placement of her songs on television and nationally aired commercials.

Ben Yonas, Yonas Media

Ben has been producing and managing artists for the past 9 years in New York and Oakland. Yonas Media represents 20 world-class artists from the Bay Area and other

parts of the world, including Oakland based Hip Hop duo Zion I, San Francisco’s Jazz Mafia (and the 50 piece Hip Hop Symphony, Brass Bows and Beats), Grammy nominated

RnB singer Shayna Steele, Grammy nominated Kneebody, 2-time Grammy winner Dave Samuels, Hungarian superstars Little Cow, Hungarian Gypsy band Parno Graszt, and Czech 4

time Grammy winner Lenka Dusilova. As a producer engineer, Ben has worked with Mos Def, Estelle, Ledisi, TV On The Radio, Spencer Day as well as the artists on the

Yonas Media roster. He produces roughly a dozen albums a year; owns and operates recording studios in Oakland and NYC; and produces Bay Rising, an annual music

contest,which has awarded $30K in prizes to local artists. Ben is also the founder of the California Musicians Fund, a non-profit organization focused on supporting

professional musicians and providing them with the resources they need to achieve their goals. For a full roster and samples of Ben’s work, visit

To hear artists from the Yonas Media roster visit

Program music courtesy of Sparks & Silhouettes


The National Association of Record Industry Professionals promotes
career advancement, education and good will among record executives.

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