Audio Recording of A Sponsorship / Endorsement Deal Overview in LA (2015)

Audio Recording of A Sponsorship / Endorsement Deal Overview in LA (2015)


Monetizing various aspects of the recording artist’s career is increasingly important, and sponsorships and endorsements are areas in which support can be found to build the artist’s career. Who does these deals, and how are they done? In this program, expert deal-makers Paul Farberman and Gregory N. Weisman, Esq. discuss this as well as key deal points in sponsorship and endorsement agreements.


Mr. Farberman has been a senior executive at Universal Pictures and 20th Century Fox. Most recently he spent 17 years at Feeling Productions, Celine Dion’s management company, where he handled day-to-day management of Celine Dion’s career including all business affairs related matters.

Mr. Weisman is “outside general counsel” for over 100 brands and represents high-profile musicians, athletes, actors and celebrities in connection with their merchandising, endorsement, branding and other “non-entertainment” and “off-the-field” business endeavors.

This special NARIP session de-mystifies sponsorship and endorsement deals, and enables the lawyer and non-lawyer to come away with a clear understanding of the most important points and leverage.

Get educated about the art of deal-making!


  • Artist Managers, Producers & Artist Reps
  • Business Affairs and Music Attorneys
  • Record & Music Publishing Executives
  • Licensing & Brand Professionals
  • Anyone seeking to create or enhance revenue from sponsorship and endorsement deals.

The right time to make a deal and major areas of negotiation, including:

  • Key License Terms
  • Options
  • Advances
  • Deliverables
  • Clearances
  • The Quotation Process
  • Common Licensing Problems
  • Negotiating the Best Fee
  • Closing the Deal


  • Case studies: what works, what doesn’t and why
  • Timing
  • What brands really look for
  • How to increase the success for sponsorship and endorsement deals
  • How to identify and approach the best brands, and execute win-win deals for artists and brands.

PROGRAM DATE: February 11, 2015
PROGRAM TIME: 2 hours, 02 minutes, 19 seconds (2:02:19)
QUESTIONS? Call 818-769-7007 or contact NARIP



Photo (L-R): Farberman,Weisman

About Paul Farberman

Paul Farberman attended York University and Osgoode Hall Law School in Toronto. He entered private practice specializing in entertainment law with particular focus on the music industry. He represented recording artists, songwriters, producers, production companies, managers and clients in the film, television and radio industries. Some clients include Rush, Saga, Triumph, Tom Cochrane & Red Rider, Jim Carrey and The Second City Comedy Troupe (SCTV). He then joined CBS Records Canada as VP of Business Affairs where he was the legal advisor and business representative for all activities of the company. Miles Copeland then hired Paul as VP, Business Affairs for IRS Records in Los Angeles. At both companies he worked closely with the label heads to ensure that day-to-day business operated pursuant to the goals and objectives of the companies. He negotiated and drafted all agreements for the company which included recording; publishing and producer contracts as well as video production agreements; foreign distribution and licensing agreements; sub-publishing agreements; synchronization and master use licenses for film and television; and employment agreements.

In 1991 Paul joined Universal Pictures as VP, Business Affairs for the Music Department and 5 years later joined 20th Century Fox as VP Business Affairs for their Music Department. His responsibilities at the studios included negotiating and drafting all agreements relating to the use of all music composed and recorded for feature motion pictures and television productions including agreements with composers of each score; individual and group recording artists; songwriters; producers; music supervisors; music consultants; music publishers; record companies for distribution of soundtrack albums and for the rights to utilize the services of various recording artists. He reviewed and administered agreements for all music licensed for use in all film and television productions.

Paul then joined Feeling Productions, the management company for Celine Dion, where he spent the next 17 years involved in the day-to-day management of Celine Dion’s career with particular emphasis on handling all business affairs related matters. Paul’s responsibilities included dealing with the record company ; all music publishing; merchandise; live performances; licensing of master recordings; film and television; video; accounting and financial matters; sponsorships; charitable requests; and collection societies. Currently Paul provides managing and consulting services to artists, songwriters, actors, producers, and various companies in the music, film and television industry.

About Gregory N. Weisman, Esq.

Greg Weisman, together with David Boren, launched the new Los Angeles office of Ritholz Levy Sanders Chidekel & Fields in March 2012. He is a partner and West Coast Chair of the firm’s cutting edge Apparel Industry Practice Group.

Greg’s practice encompasses a wide array of transactional matters, including trademark / copyright protection and enforcement, employment issues, intellectual property licensing, corporate and LLC matters, the drafting and review of any and all types of business and commercial agreements, anti-trust and pricing concerns, insurance and factoring issues, sale or merger transactions and all business and legal matters germane to the apparel, footwear and accessories communities. Over the years, Greg’s business practice has expanded into the entertainment community, where he is honored to represent several high-profile musicians, athletes, actors, models and other celebrities in connection with their merchandising, endorsement, branding and other “non-entertainment” and “off-the-field” business endeavors, both within and outside of apparel.

Greg has participated as a guest lecturer at UCLA Extension, Fashion Institute of Design & Merchandising (FIDM), Otis College of Art & Design, the California Copyright Conference, the National Association of Record Industry Professionals (NARIP) and the International Textile & Apparel Association (ITAA) on business and legal issues concerning the fashion industry. He has lectured on licensing at the MAGIC apparel trade show in Las Vegas, given seminars on Action Sports athlete endorsement contracts at the Action Sports Retailer (ASR) trade show in San Diego and the Surf Industry Manufacturers’ Association (SIMA) Boot Camp, and he has spoken on behalf of the International Association of Skateboarding Companies (IASC), the Small Business Development Center, Fashion Business Incorporated (FBI) and the California Fashion Association (CFA). Greg is a founding member of the Licensing Committee of the IP Section of the California State Bar. He is also an active member of the Textile Professionals Club, as well as the Los Angeles County Bar Association.

Greg is regularly quoted as an apparel and footwear industry expert by California Apparel News, DNR, Transworld Business and Women’s Wear Daily (WWD). He has also been recognized by Los Angeles Magazine in its annual list of “Super Lawyers” from 2008-2011 and was formerly named to its list of “Rising Stars” from 2004-2007, an honor bestowed on the top 2.5% of attorneys under 40 in Southern California.

Prior to Ritholz Levy Sanders Chidekel & Fields, Greg was Chair of the Corporate Department at a well-established business law firm, and he began his career as a tort litigator at a boutique firm, where he commenced his unique specialization in the representation of members of the fashion and action sports industries.

Education: University of San Diego School of Law, J.D., and University of California, Berkeley, B.A., 1991.


Program Music Courtesy of Sparks & Silouhettes


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