Audio Recording of Dynamics of Music Festivals

Audio Recording of Dynamics of Music Festivals


NARIP’s panel of experts discuss how an artist’s career trajectory can be improved with strategic bookings at festivals; how shows are bought, sold and built upon; and how people make money from them.


The global music festival business continues to grow and provide a platform for established and developing artists to acquire new fans quickly. Festivals draw from the same talent and sponsor pool in an increasingly crowded market place (over 3,500 around the world each year). At this NARIP program our experts discuss how festivals remain competitive and expand their reach, book talent, and where the best opportunities are for careerists and developing artists.

  • Promoters, Artist Managers, Producers & Artist Reps
  • A&R, Artist Development and Marketing Executives
  • Record, Distribution & Music Publishing Executives
  • Music & Entertainment Attorneys
  • Anyone seeking to improve an artist’s strategic bookings and grow a fan base.

  • Best opportunities for developing talent at local and international festivals
  • Rise of the DJ: Over 60% of the acts at Coachella last year were DJs
  • Growing source of revenue: VIP packages including “glamping,” VIP campgrounds and amenities
  • Streaming live, exclusivity, radius clauses: what this means for promoters and artists
  • Why more major acts now play festivals instead of arenas
  • Brands spending more on festivals
  • What sponsors want from artists
  • Performance fee ranges, and who gets what
  • More in-house positions, music divisions within brands (one soft drink company has 100-person music department).

Tim Sweetwood, Owner of Shaky Knees and Shaky Boots, and Bowery South General Manager
Mike Walbert, Festival Director, A3C Conference
Chloe Peacock, NARIP Atlanta Executive Director (moderator)

PROGRAM DATE: March 25, 2015
PROGRAM TIME: 1 hour 51 min 54 sec (1:51:54)
QUESTIONS? Call 818-769-7007 or contact NARIP




Tim Sweetwood, Owner
Shaky Knees & Shaky Boots
Bowery South General Manager

Owner of Shaky Knees and Shaky Boots and GM of Bowery South, Tim Sweetwood oversees all Southeast operations and events for The Bowery Presents. He buys talents and promotes show Atlanta, New Orleans and other markets. Shaky Knees Festival is an annual music festival that takes place in spring n Atlanta, GA featuring 4 stages and over 50 bands in 3 days.

Mike Walbert, General Manager
A3C Conference

Mike Walbert is the Festival Director of the A3C Festival & Conference, which is the preeminent Hip-Hop event in the US, commonly referred to as “hip-hop’s family reunion.” Mike helped grow A3C from a regional showcase to? an internationally recognized and nationally acclaimed experience. As the Festival Director his responsibilities include business development, sponsorships, booking, programming and marketing. Mike graduated from the USC Marshall School of Business in 2007 with a concentration from the Lloyd Greif Center for Entrepreneurial Studies. He got his start in the entertainment world in 2018 when he co-founded SMKA Productions, a music production and branding company. Mike also works with and consults for non-profits and start-ups.

Chloe Peacock, Executive Director, NARIP Atlanta

An Atlanta native, Chloe is passionate about the city’s growing music and entertainment industries. A Georgia State University graduate, Chloe worked for a local music management company in the public relations and new media marketing departments, and quickly expanded her responsibilities into college radio promotion and marketing. Chloe volunteered with the Atlanta chapter of the National Association of Record Industry Professionals (NARIP) in 2010 and was invited to join the Board of Directors in 2011. She also serves on the PR and marketing committee for Georgia Music Partners, an Atlanta-based non-profit organization dedicated to promoting the business of music and music technology in Georgia. In 2011 Chloe dove into music licensing and joined Affix Music, a licensing and placement company specializing in urban music. Building on her licensing experience at Affix, Chloe just accepted a position in the National Alliances department at Live Nation Entertainment, where she focuses on artist rights and national festival sponsorship and sales.


Program music courtesy of Sparks & Silhouettes


The National Association of Record Industry Professionals promotes
career advancement, education and good will among record executives.

LEGAL LANGUAGE & END USER LICENSE AGREEMENT: The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2019, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email with "License Request" in the subject line. DISCLAIMER The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.