College Radio Today: Hresko, Burnett, Patel in Atlanta

College Radio Today: Hresko, Burnett, Patel in Atlanta

$39.95

Radio is still the most powerful marketing tool available today to reach the masses, and smart marketers start at the college level to create a groundswell and build spins locally, regionally and nationally. This audio recording of a panel discussion on this topic describes how to make radio a part of the artist development and promotion process.

PROGRAM DESCRIPTION

What do Lisa Hresko, Patrick Burnett and Shil Patel have in common? They write about, program and promote music for the most popular radio stations in the Atlanta area and beyond, and were special guests at NARIP’s College Radio Today program. Lisa Hresko flew in from New York to be part of this discussion.

  • Artist Managers, Producers & Artist Reps
  • A&R, Artist Development and Marketing Executives
  • Music Services Executives, Entrepreneurs and Rights Holders
  • Record, Distribution & Music Publishing Executives
  • Music & Entertainment Attorneys
  • Radio and Independent Promotion Personnel
  • Anyone seeking radio airplay

      • Patrick Burnett, General Manager, WRAS-Atlanta
      • Lisa Hresko, Editor-In-Chief, CMJ (from New York)
      • Shil K. Patel, Radio Department Director, Team Clermont
      • Chloe Peacock, NARIP Atlanta Board Member (moderator)


    NARIP PROGRAM NUMBER: P212
    PROGRAM DATE: March 21, 2012
    PROGRAM TIME: 1 hour, 52 minutes, 47 seconds (1:52:47)

    QUESTIONS?

    Call 818-769-7007 or contact NARIP

    SOURCES FOR MORE INFORMATION

    CMJ
    Team Clermont
    WRAD- Atlanta
    SAE Institute of Technology
    NARIP


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    Patrick Burnett, General Manager, WRAS-Atlanta


    Patrick Burnett is the General Manager at WRAS-Atlanta, Georgia State University’s 100,000 watt student-run radio station. A DJ since 2008, he also served as Music Director from 2010 to 2011.




    Lisa Hresko, Editor-In-Chief, CMJ (from New York)


    Lisa Hresko began her career in the music industry as the volunteer music director at New Jersey’s WMSC, a 10-watt campus radio station. Now the Editor-in-Chief of CMJ New Music Report and CMJ.com, she oversees all all editorial coverage as well as the creation of CMJ’s weekly radio charts. For the past 5 years, she has programmed and developed CMJ’s college radio events, including College Day, the College Radio Awards, the Radio Mixer and a radio mentorship program. Lisa has spoken at BlogWorld & New Media Expo, CMJ Music Marathon & Film Festival, Latin American Music Conference, and the Intercollegiate Broadcasting System Radio & Webcasting Conference. Her favorite breakfast is a bagel with a schmear.





    Shil K. Patel, Radio Department Director, Team Clermont


    Shil K. Patel attended University of Texas at Dallas and was music director and station manager from 2004-2006. He moved to Athens, GA in 2007 to work in the radio promotion department at Team Clermont, a radio promotion and PR firm established in 1997. He has been the head of Team Clermont’s radio promotion department since 2009, the same year he was named CMJ’s Promoter of the Year, and has led college, non-commercial, and alternative specialty promotion campaigns for Warner Brothers, Columbia, American, EMI, Capitol, Asthmatic Kitty, Domino, Merge, Barsuk, Mute, K Records, and many more.

    Program music courtesy of Sparks & Silhouettes

     

    __________________________________________________________
    The National Association of Record Industry Professionals promotes
    career advancement, education and good will among record executives.

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