Evolving Deals In Licensing & Branding

Evolving Deals In Licensing & Branding

$29.95

This is the third session from a full day devoted to artist development through association with brands.  Throughout the day, best practices and developing methods to use music to boost advertising and marketing for brands and bands was discussed, and how to create win-win deals for all parties.

PROGRAM DESCRIPTION

How can artists and their reps access billion dollar brands?  How can brands access appropriate talent?  This NARIP session focuses on how brands use music to heighten their “cultural awareness” and capture the attention of consumers, and what artist reps need to know to appeal to brands and provide relevant marketing solutions.

  • What brands want
  • How to approach a brand
  • What’s working and what isn’t
  • Selling in, not selling out: what deals make dollars and sense
  • How to prepare a brief and package ideas to attract and secure a brand
  • How artists can add value to an ad campaign
  • When art meets commerce: accommodations artists and brands must make

Five (5) music-brand case studies  (Groove Armada / Bacardi, TAG Records / Proctor & Gamble, Vanity,  Kim Crawford Wines, AARP / Tony Bennett), list of top tips for music-brand success, 4 articles, and directory of companies that organize and broker music-brand deals.  Also included: a 58-page PDF specifically from this session detailing how to create value for brands and use music as a “marketing solution” to create win-win deals for all parties.

NARIP PROGRAM NUMBER: P79
PROGRAM DATE: November 10, 2008
PROGRAM TIME: 1 hour and 20 minutes (1:20:11)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
NARIP

Ed Razzano, VP Business Development, Ricall

Prior to joining Ricall, Razzano was a Senior Director at BMG Music Publishing in New York where he was responsible for negotiating synchronization licenses for advertising and merchandising in the US. While at BMG Razzano gained extensive international experience as he was also responsible for international clearance of all BMG’s US repertoire for music in advertising campaigns around the world. Razzano’s more than 15 year music industry experience is drawn from far beyond his time at BMG Publishing; He started his career at a TV commercial editorial house, Crew Cuts Film & Tape, then went on to join the music department of one of the world’s largest advertising agencies at the time, DMB&B. Razzano’s experience was then fortified by positions at CBS Television as well as Universal Music Publishing and Independent music publisher, Spirit Music Group where as Senior Creative Director he oversaw all the film, television and commercial synchronization licensing.

Ricall – where Razzano works today – is an automated online music licensing platform, supported by real-world music licensing experts. It’s not just an amazing online diverse music library, it’s a new way for buyers and sellers of music to connect and communicate with each other in a non-intimidating and user-friendly way.

Mike Tunnicliffe, Founder & President, Tuna Music & Partners, and Advertising Age Columnist

A former CEO level agency executive, Mike Tunnicliffe is a leader in alternative marketing solutions and brand partnerships in the entertainment business. He co-writes a regular column for Advertising Age and a blog ‘Bands & Brands’ that gives in depth views on the latest happenings in brand-music partnerships and new business models in the music, entertainment and brand communications businesses.

Nominated by M&M Europe as “one of the top 100 most influential people in global advertising and marketing”. Leading international advertising magazine Campaign honored Mike by adding him to their “A List” of most influential people in today’s advertising and marketing business.

His New York and London based management company, Tuna Music LLC, advises agencies, brands, entertainment properties and businesses and musical artists on marketing, business strategies, partnerships and revenue creation opportunities. He works directly with some leading music brands, including a Grammy-winning multi-platinum selling urban star, a high profile rock act, some leading urban “divas” and the world’s largest online music licensing platform Ricall.

He is also a partner in leading Los Angeles-based independent branded entertainment and alternative marketing company: The Sheppard, which works with clients and marketing communications businesses to create and execute branded content and alternative marketing solutions and with event, IP owners, entertainment businesses and corporations to create new revenue streams and business opportunities.

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Program music courtesy of The G-Man (Golosio Music Publishing, BMI)
Legal Language, Terms of Use
The National Association of Record Industry Professionals (“NARIP”) holds the copyright on our audio programs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content from NARIP programs without prior written permission from NARIP. (c) NARIP 2012, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, “NARIP Media”) subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided ‘as is.’ Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer’s use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with “License Request” in the subject line.

 

 

LEGAL LANGUAGE & END USER LICENSE AGREEMENT: The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2019, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with "License Request" in the subject line. DISCLAIMER The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.