Fact Sheet (used by major label and independent artists)

Fact Sheet (used by major label and independent artists)


The seasoned artist knows that taste-makers, talent bookers, agents, executives, press and other “gatekeepers” are flooded with new material and music daily, and therefore it’s smart to keep it brief and to-the-point, like this document.


Used by major label artists and their management teams, and by independent and self-managed artists, the Fact Sheet (not to be confused with the “One Sheet” although they are similar) does precisely what its name suggests: presents the facts about the band or artist. In an easy-to-read, at-a-glance format, the Fact Sheet gives the most important information about the band or artist, much like a resume. A Fact Sheet is typically used to solicit bookings, and answers the question, “Why should I book this band?” The format of this document may be adapted for use by any band, artist, or management team. The most pertinent information is all on *ONE* page. As a top agent in the biz once said, “If you can’t get my attention with one page, you ain’t gonna get it with two!”


  • Band or artist’s name
  • Line-up & instrumentation
  • Photo of band or artist
  • Short (1 sentence or less) description of the band or artist
  • Radio airplay
  • Press quotes
  • Venues played
  • Other pertinent quotes
  • Contact details, including address, phone, email, Web site


  • Artist Managers, Producers & Artist Reps
  • Major Label, Independent and Self-managed Artists
  • A&R, Artist Development and Marketing Executives
  • Record, Distribution & Music Publishing Executives
  • Music & Entertainment Attorneys
  • Anyone seeking to add an important tool to his marketing arsenal that telegraphs professionalism.

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