Getting Records to Radio
Getting Records to Radio
$29.95
In this workshop, Jerry Lembo addresses key points in the pursuit of radio airplay and clears up misconceptions about radio promotion.
PROGRAM DESCRIPTION
Want your songs to join the ever-changing national radio play line-up? The road to radio play can seem a never-ending journey of dead ends. This workshop addresses key points in the pursuit of radio airplay and clears up misconceptions about radio promotion.
- Commercial Broadcasters: Who they are and what they want Programming Formats: A breakdown of various genres
- What and Who Determines Which Songs Receive Airplay
- Independent Music Promoters Preparing Your Promotional Campaign
- Developing Relationships With Station Personnel
- Tracking Airplay: BDS and Mediabase 24-7 Monitoring System
- Key Trade Publications
- Rotations and Research
- Radio Consultants
- Syndicated Radio Shows
- Seasonal Music Programming
- Understanding Radio Ratings
- Preparing a Promotion Budget
NARIP PROGRAM NUMBER:
PROGRAM DATE: June 4, 2005
PROGRAM TIME: 180 minutes
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
NARIP
Jerry Lembo, President of the Jerry Lembo Entertainment, has worked with most of the top selling music acts in the country including Paul McCartney, Robbie Williams, Peter Gabriel, The Bangles, Amy Grant, Rod Stewart, Janet Jackson, Jessica Simpson, Norah Jones, Shania Twain, The Red Hot Chili Peppers and many more. Mr. Lembo’s entertainment company assists clients to develop strategic marketing and promotion plans, specializing in national radio promotion for all mainstream radio formats (Top 40/Adult Top 40/Modern AC/Adult Contemporary). An industry veteran, Mr. Lembo was employed at Columbia Records for over a decade during the company’s most successful era, last serving as VP of National Promotion in New York. In this capacity, he developed daily and long-term strategic plans for a local, regional and national promotion staff of forty and worked closely with the department heads of A & R, Product Management, Marketing, Video Promotion, Publicity, Sales and Emerging Technologies to enhance the continued development of a diversified roster of Top 40, Rhythm-crossover, Adult Top 40, Adult Contemporary, Album-oriented Rock, Alternative and AAA recording artists. He also served as primary contact with more than three dozens broadcast consultants. Prior to Columbia, Mr. Lembo served as National Director of Dance Music and Regional Promotion Marketing Manager at Chrysalis Records. Before joining Chrysalis, he was president / owner of Platinum Promotions, an independent promotion and marketing company specializing in urban contemporary and dance music during which time he also served as the Saturday night MC, introducing music acts, at the legendary Studio 54.
Mr. Lembo has been acknowledged by his peers and won numerous awards including:
1992 Bobby Poe VP Promotion of the Year Award {Columbia Records}
1989 Billboard Top 40/Crossover Label Promotion Award Winner {Columbia Records}
1988 Billboard Top 40/Crossover Label Promotion Award Winner {Columbia Records}
1988 Columbia Records Promotion Person of the Year {Columbia Records}
1987 Bobby Poe Regional Promotion Executive of the Year {Columbia Records}
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LEGAL LANGUAGE & END USER LICENSE AGREEMENT: The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2019, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with "License Request" in the subject line. DISCLAIMER The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.
