Got Distribution? Curtice, Carmona, Ferraro in SF

Got Distribution? Curtice, Carmona, Ferraro in SF


Eric Ferraro, Esq.Ric Curtice, and Humberto Carmona discuss how to identify the best distributors for your genre of music, how to approach them, and how to get the best deal and achieve maximum exposure for your product.



For those who want to get and make the most of independent distribution, NARIP presents this program to help understand the process.

Learn low-cost (or no-cost) ways to get independent record distribution, the best ways to work with a network of independents and how to harness everyone to work as a team. Also, learn about sales arrangements, territories, and payment terms – everything you need to achieve sales success.

Find out how you can use SoundScan and other tools, how to identify the best distributors for your genre of music, how to approach them, and how to get the best deal and achieve maximum exposure for your product.


  • Artist Managers, Producers & Artist Reps
  • Record, Distribution & Music Publishing Executives
  • Attorneys and CPAs
  • Anyone seeking to create or increase sales and exposure for music via distribution.
  • What it is & how it works
  • Who needs it & when
  • How to get it & what it costs
  • Types of distributors
  • How to work with distributors for maximum profits
  • How to fan the flames and create demand for your product
  • Distributed vs. in-house labels
  • Distribution agreements: fees, terms and important considerations
  • How to get paid

PROGRAM DATE: August 11, 2012 in San Francisco, CA
PROGRAM TIME: 1 hour, 49 minutes, 09 seconds (1:49:09)
QUESTIONS? Call 818-769-7007 or contact NARIP
Bullivant Houser Bailey PC

Ric Curtice, Sales, Marketing & Distribution Executive, Prime Time Entertainment

Ric Curtice has worked in the music business his entire career. He began working for the Marketing Department at MCA Records, and here is where he contributed to the development of successful careers for Fine Young Cannibals, Tom Petty, Bobby Brown, Coolio, Mary J. Blige, Jimmy Buffett, Elton John, Vince Gill and others. MCA’s parent company then bought Geffen Records, and Ric entered the Product Development Department for the company, where they had a successful string of multi-platinum sellers including Beck, Weezer, Guns n Roses, Nirvana, Hole, Counting Crows, Jackyl and others. As the industry continued its merging ways, Interscope Records was acquired by Universal where Ric continued successful campaigns to help define the careers of No Doubt, Marilyn Manson, NIN, Dr. Dre Bush and others. A stint at Independent label TVT Records continued his success at developing the careers of Sevendust, Andy Partridge, Pit Bull, Lil John, and others. Ric currently runs a successful independent music marketing and sales consulting business in the San Francisco Bay Area which includes clients Rocket Science Inc., Burnside Distribution Corporation, Booklines inc., Sumthing Distribution, Madacy Corporation, Prime Time Entertainment, and Red Hot Promotions, as well as others working with Heritage, New and Developing artists including Celldweller, Blind Pilot, Sugar Minott, Insolance, Chumbawamba, Karla Bonoff, Irma Thomas, Y & T, Sir Mixx a lot, Nile Rodgers, Ivan Neville, Sherri Austin, Steve Forbert, Dr.Dog, Radio Head, Cold War Kids, King Khan, Mathew Sweet among many others. In addition, Ric has recently been managing the careers of Zakiya Hooker, Michael Lee Firkins, Megan Slankard and George Komsky.

Humberto Carmona, Manager of Business Development, IODA Alliance

Since joining IODA in 2006, Humberto has spearheaded IODA’s business endeavors in Latin America. In addition to signing key Mexican label clients such as Noiselab and Nuevos Ricos, he has negotiated and executed deals with dozens of IODA’s retail partners, notably with top regional providers like Telefonica and iMusica. A native of Mexico City, Humberto is also a founding partner in the label Arts&Crafts Mexico, and manager of the bands Chikita Violenta, Rey Pila and Bam Bam.

Eric Ferraro, Esq., Music & Digital Media Attorney, Bullivant Houser & Bailey PC

Eric Ferraro is a capital shareholder in the corporate and intellectual property practice groups of Bullivant, Houser & Bailey PC. He concentrates his practice on the representation of private and public emerging and growth companies in the technology and digital media sectors, and the investors and financial services firms that focus on those industries. With over 16 years of practical legal and business experience in private practice, as in-house counsel, and as a technology company founder and investor, Eric brings an integrated counseling approach to his clients, balancing legal protection and corporate best practices with business, technical, investment and strategic considerations. As a founder of IRIS Distribution, a digital media services company, Eric has particular expertise in digital media law and is the Chair of the firm’s Social Media and Gaming practice. His media and technology clients include enterprise software and mobile developers, social media and gaming companies, Internet businesses, music and entertainment companies, and digital creative agencies. Eric advises his digital media clients on data security, online privacy, SaaS issues, content licensing, publishing and syndication, copyright and royalty administration, and regulatory issues relating to e-commerce, online advertising and Internet law under the DMCA, FTC Act and CAN-SPAM. Eric counsels his clients in connection with entity formation and founder arrangements, corporate governance, seed and venture capital financing, employment and equity compensation matters, intellectual property protection, technology licensing and product distribution, mergers and acquisitions, public offerings and SEC reporting and compliance. Eric also has significant experience in executive compensation transactions, often representing CEOs and executive teams in connection with high-value M&A transactions. In Digital Media, Internet and Entertainment, Eric has represented a leading digital media distributor in content licensing deals with Amazon, Apple, Microsoft, Yahoo!, Sony, Rhapsody, Verizon, T-Mobile and other global media companies; advised a video game developer in publishing and development agreements with MTV Networks, Atari and other top entertainment brands; represented digital marketing agency in consumer marketing campaigns for Scion, PG&E and Electrolux; and represented record label in sync licensing agreement with HBO for Entourage, among others. Eric has been recognized as a Northern California Super Lawyer on multiple occasions by Law & Politics magazine. He is also an advisor to Founders Space. A strong supporter of the arts, Eric is actively involved in the community and with various charitable organizations. He serves as general counsel and sits on the board of directors of Artists for Literacy and is a panel attorney for California Lawyers for the Arts.

Tamra Engle, Executive Director of NARIP San Francisco

Tamra Engle is a social entrepreneur and founder of GuitarTam Music that offers business and promotional consultation for artists and bands to help them succeed in the evolving music and entertainment industries. She helps clients to develop strategic marketing and promotion plans, and offers performance coaching. Blending 25 years of business development expertise in organizations of all sizes and sectors from start-ups to Fortune 15 organizations, Tamra is developing community programs to provide music education programs for school-aged children and a national program to end violence against women. She is also a performing singer-songwriter whose recent album was on the final nominating ballot for the 2008 Grammys in the Best Contemporary Folk Album category. Tamra began her entertainment career as a studio musician In Los Angeles, has toured the country tirelessly and enjoyed placement of her songs on television and nationally aired commercials. Contact her at tamra AT narip DOT com.



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