How To Build A Fan Base & Get Booked: Goldney, Roberts

How To Build A Fan Base & Get Booked: Goldney, Roberts


In this NARIP program the experts discuss how an artist’s career trajectory can be improved with strategic bookings; how shows are bought, sold and built upon; and how people make money from them.


Live shows and concert tours remain the most important components of artist development available and, when successfully executed, can have an enormous positive impact on an artist’s career.

They provide insight into these and other areas that affect the record business, using live performances as artist development vehicles for new acts, and give a glimpse into what the future of live music may hold.

Artist managers, agents, promoters
Record and publishing executives
Producers and those who work with artists to promote their careers
Anyone seeking to stimulate demand for music by way of live performances.

  • How To Book Acts In Small & Medium Venues
  • How To Grow A Fan Base
  • Fee Ranges For Specific Venues
  • How To Tie In Digital Sales With Live Performances & Retail
  • Marketing Live Music On The Internet
  • How To Maximize Merch Sales
  • Performance Deal Points: Money, Splits, Merch
  • Hot Trends
  • Pulling It All Together
  • Cindy Goldney, Owner & CEO, Gold Line Entertainment
  • Jonathan Roberts, Artist Development Expert
  • Peter Sotos, Fireball Music Management, NARIP Phoenix Director (Moderator)


PROGRAM DATE: November 18, 2010
PROGRAM TIME: 2 hours, 05 minutes, 41 seconds (2:05:41)


  • How To Grow A Fan Base by Alan Beck
  • The Scofflaw’s Guide to Building Your Fan Base by Pam Moore & Kim Grant
  • How to Grow a Fan Base: Think Globally, Act Locally by Aaron Pinkus
  • Ten Top Tips to Book Acts in Small & Medium Venues by David Gordoni
  • Fee Ranges for Venues by Alan Beck
  • Other NARIP Programs of Interest





Call 818-769-7007 or contact NARIP

Cindy Goldney, Owner & CEO, Gold Line Entertainment

Cindy Goldney is the Owner & CEO of Gold Line Entertainment, a management, PR, booking, artist development, coaching & career consultation company for music artists of all genres. Consultations and coaching is available for artists who seek better bookings, to build popularity, and plan a path of success to get to labels. Cindy currently works with artists from the local level up to the national level with such artists as Three Dog Night. She has a successful working history locally with CBS Radio (KMLE, KOOL & JAMZ) with bringing in live artists for their events and concerts. She works with several venues including the Arizona State Fair, Celebrity Theatre, Skye, Martini Ranch, Toby Keith’s Bar & Grill, Mesa Center for the Performing Arts, Chandler Performing Arts Center has been brought on recently by several casinos to book their live entertainment. Currently, Cindy manages country/pop group Firefly, who has opened recently for Leann Rimes, Zac Brown Band, Carrie Underwood, Josh Gracin, Justin Bieber, The Gin Blossoms, Benton Paul, Wynonna Judd, Ryan Shupe and The Rubber Band, Due West, Steve Wariner among others. Cindy sits on the advisory council of the Arizona Music & Entertainment Hall Of Fame.

Jonathan Roberts, Artist Development Expert

Jonathan provides performance coaching, recording, branding, production and marketing strategies to his clients. As an artist himself, he has shared the stage or recording studio with international stars Wynonna Judd, Marie Osmond, the NY Met Opera’s Ariel Bybee, American Idol’s Brooke White, and Yanni Voices’ Nathan Pacheco, and others.

Peter Sotos, NARIP Phoenix Director (moderator), and Fireball Music Management Founder

In addition to his duties as NARIP Phoenix Director, Peter Sotos is founder of Fireball Music Management, a full service artist management company. Fireball specializes in taking acts to the next level through focused marketing and promotion, and specializes in finding each band’s unique niche to maximize its full potential. Fireball believes in its acts and operates with honesty and integrity. With established relationships at radio stations, record companies, management companies, and with producers, promoters, venues and clubs and other industry professionals, Fireball gives its artist clients the platform to have their music heard by people in a position to advance artist careers. Fireball’s motto is “Turn up the heat in promotion!” Current and recent clients include Led Zepagain, Damage Incorporated, We Are They, Interfate, Halocene and Blameshift.

Program music courtesy of Sparks & Silhouettes


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