PROGRAM DESCRIPTION

A digital strategy can mean the difference between “Who are you?” and “Wow, look at how many albums you’ve sold!”

Good news: you’ll find more places than ever to interact with other professionals and reach new audiences.

Bad news: where do you find the time? Between tweets and tags, groups and clouds, friends and feeds, pings and pages, diggs and blogs, you could spend ALL your time on social media and never make a sale.

Once you’ve narrowed it down – which is what this session will help you do – what are the best ways to effectively and efficiently increase your Internet presence on social media platforms?

The Internet is hailed as the great equalizer for those seeking music marketing and distribution opportunities. But mere presence on the Internet does not stimulate demand… or sales. For that, you need a plan.

• Artist Managers, Producers & Artist Reps
• Record & Music Publishing Executives
• Concert Promoters, Agents, Tour Managers
• Anyone seeking to create or enhance a music marketing plan or campaign using social media.

• Blogging for fun and profit
• Ways to update ALL your social media at once
• Secrets to building an online community of fans who support the artist financially
• Ways to increase Web traffic: 3 things you can do to double your readers in 30 days
• How to get more people to comment on your posts.
• How to write magnetic headlines, killer content and other tricks that generate more traffic to your site
• How to get ratings and reviews
• How to form a proper Call-to-Action: How to get people to “Buy This Now!”
• Best practices for Twitter & microblogging sites
• Essentials of Google+
• Media Sharing: YouTube, Flickr, SideShare
• Social News & Bookmarking: Digg, Reddit, StumbleUpon, Delicious and other niche sites
• Software and Web sites that offer you steps to success

NARIP PROGRAM NUMBER: P182
PROGRAM DATE: October 12, 2011
PROGRAM TIME: 2 hours, 8 minutes, 18 seconds (2:08:18)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
Hypebot
Michael Brandvold
NARIP

 
Michael Brandvold, Michael Brandvold Marketing

Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, and Britney Spears to name only a few.

Hisham Dahud, Fame House / Hypebot

Hisham Dahud is a music business professional and independent musician based in the San Francisco Bay Area. He is the Project Manager for Fame House, a Digital Strategy, Marketing and Management company whose clientele includes acclaimed artists such as DJ Shadow, Pretty Lights, and Giant Panda Guerilla Dub Squad. He is also a regular contributor for the music industry news and technology blog Hypebot.com. A lifelong musician, he currently studies under the wing of seasoned composer and studio engineer James Gardiner of Pajama Studios in Oakland, California as a recording and performing drummer. Additionally, he continues to produce original music as a developing artist and composer for TV, film, and video games.

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