Inside the Record Industry Press Room

Inside the Record Industry Press Room


Do you rely on the trades and music publications for information, marketing and strategic tips? If so, this fact-packed program will greatly improve your understanding and access to decision-makers.


Meet the Editors Who Shape the Stories You Read Every Day

  • Producers, Artist Managers and Artist Reps
  • Record & Music Publishing Executives
  • Publicists, Social Media & Marketing Professionals
  • Those seeking information about how to get press coverage

  • Who gets press coverage and why?
  • How does today’s news affect your ability to get coverage tomorrow?
  • What’s the relationship between record company press departments and the media?
  • What do editors look for?
  • How much does press influence consumer buying decisions?
  • And much more!


Elysa Gardner, Music Critic & Pop Music Reporter, USA Today
Ken Schlager, Co-Executive Editor, Billboard Information Group
Bill Werde, Associate Editor, Rolling Stone Magazine


PROGRAM DATE: March 10, 2005
PROGRAM TIME: 1 hour 10 minutes (70:20)


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ELYSA GARDNER, Music Critic & Pop Music Reporter, USA Today

Elysa Gardner has been a reporter and critic for USA TODAY since 2000, focusing on pop music and theater. She worked previously as a New York stringer for the Los Angeles Times and Night Life columnist at The New Yorker, and has also contributed to The New York Times, Entertainment Weekly, Rolling Stone, Spin, Vibe and VH1. You can occasionally catch her opining on various cable channels, if you don’t blink. She lives in New York City with her dog, Porgy.

KEN SCHLAGER, Co-Executive Editor, Billboard Information Group

Ken Schlager is Co-Executive Editor of the Billboard Information Group, which includes Billboard magazine, the daily Web sites and and the Entertainment Law Weekly newsletter. Based in New York, he oversees editorial activities of the Billboard staff around the world. Schlager previously served as Billboard’s Vice President of Business Development. In this capacity, he launched Billboard Bulletin in January 1997, creating Billboard’s first daily news operation. He also directed content development at, a popular music information destination with more than 2.5 million unique visitors each month, and Billboard Radio, an online chart countdown show that is streamed in partnership with Windows Media. Schlager’s tenure at Billboard began in 1985, when he joined as managing editor, a post he held for 10 years. Before joining Billboard, he was associate features editor of The New York Post and held various reporting and editing positions with Gannett Westchester (N.Y.) Newspapers and The Fort Lauderdale (Fla.) News. He has a master’s degree in journalism from the University of Missouri-Columbia.

BILL WERDE, Associate Editor, Rolling Stone Magazine

Rolling Stone associate editor and staff writer Bill Werde reports on the music industry. His beat includes coverage of radio, retail and technological issues. Before accepting a fulltime position with Rolling Stone in 2004, Bill was a freelance journalist, reporting frequently for publications including Wired Magazine, The New York Times, The Washington Post and others.

Program music courtesy of Sparks & Silhouettes


The National Association of Record Industry Professionals promotes
career advancement, education and good will among record executives.

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